Does your business depend on personal selling for revenue? In a store front enterprise or mass-market/internet approach, you generally build your business through a pricing/quality service strategy or providing something unique in the marketplace. Customers come to your store or website because they already have an interest in what you are selling and then it […]
How to be Better On-Camera in Your Marketing Videos
Every week asSmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @RuthSherman Ruth prepares business leaders, politicians, celebrities, and entrepreneurs to leverage critical public speaking opportunities including keynotes, webcasts, road shows, awards presentations, […]
Are You Ready for Holiday Shoppers?
Whether you are retailer or an internet marketer, it’s time to create a Christmas holiday strategy. If you make the bulk of your profits on black Friday, Small Business Saturday or Cyber Monday, you need to make sure that your business is ready for the holiday rush. Even if the holidays are not your peak […]
7 Best Google+ Tips to Promote Your Small Business
Google+ is quickly becoming a critical asset to anyone’s social media marketing strategy. Why? Well, because Google, the world’s #1 search engine, owns it and they are prioritizing content shared on the platform in search results. With over 250 million users and the fact that all Gmail users must now have a Google+ profile too, […]
How Small Businesses Leverage LinkedIn
There’s nothing better than a warm lead when you’re trying to sell something. One of the best places to generate warm leads is by using LinkedIn. 75% of all professionals in the U.S. have a LinkedIn profile. Even if you aren’t connected to someone, joining LinkedIn groups can help you connect with leads and business […]
How to Spread Holiday Cheer to Your Employees During the Season
Sponsored Post The holiday season is upon us, and while there is a rush to get as many sales rung and deals closed as possible before the New Year, don’t forget to make sure that you also spread holiday cheer to your valued employees. You can make cards for your staff, plan an open house for […]
How to Pick the Right Images for your Small Business
Guest Article Pictures have always told us a thousand words, but in this age of mobile connectivity and sharing, there is an explosion in the use of images to convey thoughts and feelings. Small businesses should recognize this visual focus, and spend time picking out the imagery that appears on all of their channels, from […]
The Daily Deal Isn’t Dead Yet
We all know that consumers are not as excited about the Groupon emails that land in their inboxes as they used to be, and we’ve all heard the horror stories of businesses that were overwhelmed or even destroyed by a poorly planned campaign. But, some businesses are making them work. Here’s one. 24-year-old Jacomo Hakim, […]
How Google+ Transforms Google Search for Small Businesses
Guest Article Let me ask you a question to get us started: when was the last time you used Google? I don’t just mean Google.com, I mean YouTube, Google Drive, Google Maps, have Android on your smartphone, use a Google Calendar, Google Hangouts, and Gmail etc. When you take all of Google’s products and services into […]
How to Leverage a Mobile App to Build Your Business Brand
Abel James was a twenty something living in Austin, Texas when his life fell apart. His apartment building burnt down. He lost all of his belongings. On top of that, he was suffering from high blood pressure, thyroid problems and working in a soul-sapping job. He knew he couldn’t control much so he decided to […]
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