To my true amazement, this week marks my 18th year in business, and I must say it’s been a wild ride. In 1999, I was scared to death, I had a laptop, a fax machine and a dream and set up shop in the basement of my house. My neighbor, who was a contractor, came […]
4 Ways to Keep Your Small Business Competitive Without Lowering Your Prices
When it comes to cutting your prices it might sound reasonable in the short term: If you lower your prices, you might attract more customers and boost your revenue. However, it’s not just a short-term plan. It’s also a short-sighted strategy. This article is focused on how to keep your business competitive without lowering your […]
How to Maintain Your Company Culture with Rapid Growth
In theory, scaling your business is a good thing. You increase revenues, grow your client base, and probably expand your staff. But with rapid growth, there are often growing pains within your company. Some areas of your business might suffer, such as your company culture. When your business is small, you may have found it […]
How To Create Big-Bucks Content Without Breaking the Budget
Sponsored Post Many small businesses believe creating high quality content is too expensive and time consuming. Only big companies have the budget to employ someone just to write up pages for a website, right? It’s true that many big companies spend the big bucks on hiring staff with the sole purpose of keeping their websites […]
FedEx Small Business Grant Contest is Open
Sponsored Post Want a shot at a $25,000 grant to grow your small business? Starting today, you can enter the 5th annual FedEx Small Business Grant Contest for a chance to win a cash boost, plus up to $7,500 in FedEx Office® print and business services. As a winner, you would join an exclusive group […]
How to Grow an Online Business
Every week as SmallBizLady, I conduct interviews with experts on my online talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Anita Campbell @Smallbiztrends. Anita is the Founder and Publisher of Small Business Trends and has been following trends in small businesses since […]
7 Ways to Drive Organic Search Traffic to Your Small Business Website
With Google changing the algorithm frequently and keyword changing every 4-6 weeks depending on what you sell, it’s a cutthroat world when it comes to climbing to page one of search results these days. Your small business is competing with bigger brands with deeper pockets who can afford major SEO budgets. The big boys spend […]
Don’t Take Customer Feedback For Granted
Sponsored Post If you’re pulling your hair out because your marketing campaigns aren’t doing as well as you hoped they would, it’s time to consider the reasons why you’re struggling. There’s a reason why Big Data is a hot buzzword right now: data can be tremendously useful in helping you create marketing campaigns that do hit the mark. It […]
Tips for Finding, Qualifying and Hiring Freelancers
Guest Post According to the Bureau of Labor Statistics, approximately 40% of the U.S. workforce will be freelancers by 2020. This is great news for individuals that have the audacity to remove the chains of perceived security of full-time employment and the discipline to work independently. On the other hand, it presents challenges for the […]
17 Steps to Launching a Freelance Business
If starting a freelance business is on your 2017 New Year’s Goals list, you’ll need to get a few things in place. In this post, I will walk you through the steps you need to take to launch a successful freelance business this year. By the way, I wrote the book Become Your Own Boss […]
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