Sales are the lifeblood of your business. Not only that: increased sales are what help you grow to that next level. But if you’re putting too much of your time into other areas of your business, you can’t measure or even strategize on how to improve sales. Let’s look at what you should be doing, […]
5 Things You Could Do Today to Generate a Sale
It’s May. That means it’s National Small Business Month and it’s time for you to get serious about your business. Answer these questions about your business: Have you updated your business plan? Are you using your business plan to run your small business? Do you have monthly/weekly sales goals? Do you know by the 15th […]
5 Ways Color Can Improve Your Small Business
SPONSORED POST Ever since color television was invented in 1953, color has been critical to telling a visual story. Whether you are a start-up or established business, spending the extra money on color images or color ink may seem out of the question when you are launching a marketing campaign. But using color could mean […]
Join Us Tonight for the #SmallBizChat Get Your Book Giveaway
Today at 2 p.m. ET, the Verizon Small Business Center ( http://business.verizon.net ) will present a free webinar, offering tips for small- business owners to protect their business in the event of a disaster. The webinar will feature two executives from Firestorm, a leader in business continuity planning vulnerability analysis, risk mitigation and crisis […]
7 Ways to Attract New Customers
If you are in business you are probably always looking for ways to attract new customers. If not, shame on you. Don’t be so busy doing business that you are not busy looking for business. If you do not have an updated marketing plan, here are a few ideas that you can use to start […]
6 Things Oprah Winfrey Taught Us About Business
Oprah Winfrey is my hero. I never thought about being an entrepreneur until she got on my radar when I was in college in the early 90’s. It was around that time that she opened Harpo Studios in Chicago, making her the third woman in the American entertainment industry (after Mary Pickford and Lucille Ball) […]
4 Tips for Listening to Your Audience Online
One of the first pieces of advice you’ll find about using social media for your small business is to “listen to your audience“. By creating a listening strategy you’ll find out what conversations are happening among your customers (or potential customers), before you dive in and try to become part of the conversation and ultimately […]
How to Make More Time for Sales in Your Business
If you’re not making the sales you want for your small business, you should assess how much time you’re spending (or rather, not spending) on nurturing and generating sales. When you’re a solopreneur, it’s you who is responsible for not only sales, but also operations, marketing, admin… the whole gamut. While you can’t yet clone […]
How to Really Make Sales
Today is my birthday. Yes, I was born on Friday the 13th, but it’s never been an unlucky day for me. I am really excited about creating my best year ever. I’m really into the 40 is the new 30 storyline. I feel like you can tell your age if you don’t look it. But, […]
Why People Matter in Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @SecretEntourage. Pejman Ghadimi is the founder and author of the Third Circle Theory, which explains how some of today’s top visionaries are […]
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