If you are in business you are probably always looking for ways to attract new customers. If not, shame on you. Don’t be so busy doing business that you are not busy looking for business. If you do not have an updated marketing plan, here are a few ideas that you can use to start […]
6 Things Oprah Winfrey Taught Us About Business
Oprah Winfrey is my hero. I never thought about being an entrepreneur until she got on my radar when I was in college in the early 90’s. It was around that time that she opened Harpo Studios in Chicago, making her the third woman in the American entertainment industry (after Mary Pickford and Lucille Ball) […]
4 Tips for Listening to Your Audience Online
One of the first pieces of advice you’ll find about using social media for your small business is to “listen to your audience“. By creating a listening strategy you’ll find out what conversations are happening among your customers (or potential customers), before you dive in and try to become part of the conversation and ultimately […]
How to Make More Time for Sales in Your Business
If you’re not making the sales you want for your small business, you should assess how much time you’re spending (or rather, not spending) on nurturing and generating sales. When you’re a solopreneur, it’s you who is responsible for not only sales, but also operations, marketing, admin… the whole gamut. While you can’t yet clone […]
How to Really Make Sales
Today is my birthday. Yes, I was born on Friday the 13th, but it’s never been an unlucky day for me. I am really excited about creating my best year ever. I’m really into the 40 is the new 30 storyline. I feel like you can tell your age if you don’t look it. But, […]
Why People Matter in Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @SecretEntourage. Pejman Ghadimi is the founder and author of the Third Circle Theory, which explains how some of today’s top visionaries are […]
How to Build a Network to Grow Your Small Business
Last week, I had the opportunity to be interviewed by Open Forum for a live tweetchat on networking. In my role as the National Spokesperson and Advisor to American Express Open for Women CEO Bootcamp program, we are helping women build their businesses by boosting confidence, competence, and connections. Here are some of my best […]
6 Strategies for Bringing in the Holiday Sales
The holiday season is rapidly approaching and whether you’re a yoga studio or an e-commerce retailer, you need to have a strategy in place. According to the National Retailers Federation, many business owners make more than 40% of their revenues during the holiday season and you don’t want to be left out of the rush. […]
How to Make the Go/No Go Decisions for Small Business Owners
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Melanie Benson Strick (@melcoach), America’s Leading Small Business Optimizer who shows fast-paced, creative entrepreneurs how to grow exponentially without overwhelm. […]
Selling to the Corporate Market
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @JillKonrath. Jill Konrath is an internationally recognized sales strategist and bestselling author of SNAP Selling and Selling to Big Companies, an Amazon […]
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