Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Laura Posey @dancingelephant. Laura brings much passion to her work as Chief Instigator of Dancing Elephants Achievement Group. She is a “firecracker” […]
Is Your Business Still Relevant in the Marketplace?
In the early years of your small business, you struggle to find a foothold in a competitive industry. Then, you find your ground and enjoy success. But what few entrepreneurs ever bother asking themselves a few years down the road is: Is my business still relevant? Do I still have a customer base that will […]
Would You Like to Take a Vacation From Your Small Business?
I recently returned from a vacation in Paris. I’ve been in business more than 15 years and during this time, I have made it a point to take off during the last two weeks of December, plus to take at least two serious vacations per year. In the last 5 years, since my son has gotten a […]
Do You Need Help With Your Content Marketing?
For those of you who have been following this blog for a long time, you know I rarely highlight a single book in a post, but I am making an exception this time, because I feel so strongly about the power of content marketing. It has been my secret to success over the last six […]
Could You Use a Boost to Get Your Small Business Back on Track?
Are you tired of feeling like you are giving your all to your business and you’re still not making the money you want? Well, my mission is to end small business failure, and I have created a special event to help you fix your mindset, your marketing and your money. We all know that profit […]
How to Use Testimonials to Get More Clients
Guest Article One of the most effective ways to sell your products and services is with customer testimonials. Potential customers are really not that interested in your passion, expertise or your belief that your work changes lives in the marketplace. It’s about hearing from those who have gotten benefits from your work and are willing to […]
It’s Time to Start Planning for Q1 in Your Small Business
While it may seem like the first quarter of 2015 is eons away, it’s really not, at least in terms of planning. Both strategy and marketing are areas that require you to start thinking well in advance. After all, you don’t want to be caught at year’s end trying to plan what your company does […]
How to Conduct a SWOT Analysis on Your Small Business
Guest Article A good business leader needs to know where they are strongest and where they are weakest in the course of their everyday operations. Understanding what aspects of a company that are pulling their weight and what aspects of a company have been underperforming is easier said than done, however. The SWOT analysis, which […]
Blogging Series Part 1: Why Everyone Should Blog
Content is currency online. If you have a small business, I am quite sure that your business could benefit from demonstrating your expertise online through blogging. There are all types of ways to communicate with your target customers on a blog; you can write, post pictures, develop videos or post audio interviews. Blogs used to […]
Social Contest for Tickets to SmallBizLady’s For Entrepreneurs Only Event
Melinda Emerson, SmallBizLady, will be speaking at the ESSENCE Fest Empower U series in New Orleans this year. To celebrate amazing small business owners like you, Melinda is hosting SmallBizLady’s For Entrepreneurs Only party. This is the premier, by-invitation-only party at ESSENCE Fest where small business owners can connect with each other, learn about exciting […]
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