During the year, you go to the doctor for a checkup and you also bring your car to the mechanic for a tune up. But what about your small business? Have you thought about giving it a checkup also? You should always know the status of your business’ financial health, how well it is doing […]
Are You Ready to Get Serious About Your Business?
I meet people all the time who will offer me their business idea as soon as they hear I’m a small business coach. I have heard it all, and here’s a secret – everyone has good ideas. I rarely hear a business concept that I think is terrible. Most people walk around with those ideas […]
What is a Press Release and How Can a Small Business Use Them? Part 1
One tool in the small business PR toolkit should be the news release (also called a media or press release). It’s not as hard to use as it may seem, and any small business including solopreneurs can make use of this tool. Most articles on releases talk about how you write them, but the most […]
Ask @SmallBizLady: How to Develop an Effective Sales Strategy
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: How to develop an effective sales strategy for your small business? Here’s the answer: Know your target customer! Determine your 30-day sales goal. Determine your weekly sales goal. Determine your […]
Ask @SmallBizLady: How Do I Identify My Target Customer
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: How Do I Identify My Target Customer? Here’s the answer: Determine your target customer’s pain points Examine the competition Figure out what percentage of the market you can realistically […]
Ask @SmallBizLady: How do I get more lunch customers?
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: How do I get more lunch customers? Here’s the answer: If you want to get more customers into your retail establishment follow these steps: Communicate with your customers Change […]
Things Momma Taught Me About Business
My mom is a renaissance woman in every sense of the word. After graduating from college (she finished in three years because she couldn’t afford to go for four years), she married my dad and they settled down and started a family. I was first in the line-up and I have three younger brothers. The […]
Problem-Solving Through Challenges in Your Small Business
While entrepreneurs are certain to face challenges from clients, one of the keys to being successful in business is the ability to face problems fearlessly. The three most common problems in business are managing deadlines, managing expectations, and dealing with a changing marketplace. Below, I’ll share with you some of the most common obstacles facing […]
7 Keys to Power Networking
7 Keys to Power Networking May 16th kicks off National Small Business Week and for the next seven to 14 days there are tons of events and awards ceremonies for small business owners which is a fantastic opportunity to meet and greet potential contacts. I keynote and speak at many conferences and small business events, […]
4 Things All Entrepreneurs Should Do On LinkedIn
LinkedIn is important! 75% of all professionals in the US have a LinkedIn profile, which means if you want to do business you must have one too. LinkedIn is powerful tool that you can use to promote yourself if you are an individual consultant or a company with 2 or more employees. Here are […]
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