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You are here: Home / Archives for Grow Your Business

How to Interview For Your First Employee

September 7, 2011 By Melinda Emerson 4 Comments

Choosing the right person to do the job can be a challenge. It all comes down to your interview process. Once you have reviewed the resumes, its’ time to get in touch with your prospects. You should interview at least 5 people for every available position. A great candidate will have a strong match between […]

Filed Under: Grow Your Business, Starting A Small Business Tagged With: Hiring, how to hire, Interview For Your First Employee, interviewing, melinda emerson, process, small business, Your First Employee

Do You Have a Holiday Sales Strategy Yet?

September 14, 2011 By Melinda Emerson 2 Comments

Do You Have a Holiday Sales Strategy Yet? If you sell stuff online or offline, it’s time to create a Christmas holiday strategy. Some businesses make 80% of their profit over the holidays, so you need to make sure that you get your share of the holiday spending.  You should be thinking about how you […]

Filed Under: Branding & Marketing, Customer Service, Grow Your Business Tagged With: Black Friday, Christmas, cyber Monday, melinda emerson, online retailer, retailers, sales strategy, shipping options, smallbizlady

How to Become a Successful Sales Person in this New Economic Environment

September 8, 2011 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Brynne Tillman @BusDevU. Brynne is the President and COO of Business Development University and President of Linked User Group  on LinkedIn. She has […]

Filed Under: Grow Your Business, SmallBizChat Tagged With: sales, SmallBizChat

5 Finance Secrets to Make Your Small Business More Successful

September 13, 2011 By Melinda Emerson 4 Comments

Being an expert in finance is not usually a top priority for someone starting or running a small business. Here are five tips to make sure you’re handling your finances according to best practices: 1.  Record-Keeping There are two main reasons to keep track of the finances of your business. First, you need to maintain […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: banking relationship, Benchmarking, CFOwise, Customer Payments, handling your finances, Ken Kaufman, Record-Keeping, taxes

Time to Start Planning for 2012

September 26, 2011 By Melinda Emerson 9 Comments

The kids are back in school and Halloween is fast approaching.  People it is time to start planning your budget and marketing plan for the coming year.  2012 will be here before you know it and you do not want it to sneak up on you. Just like many of your clients are reaching out […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: accountant, Budget and Sales Projections, Clients, Marketing Plan, melinda emerson, niche target customer, Plan for 2012, relationship selling, small business, smallbizlady, Tax preparer

Affiliate Marketing the Right Way

October 4, 2011 By Melinda Emerson 3 Comments

Have you been the recipient of communications from affiliate marketers or web-based entrepreneurs? Many of you have created or signed up to participate in affiliate programs.  The government considers your affiliate activities to be a business activity and has a few things to say about what you can and cannot do.  If you’re new to […]

Filed Under: Cash Flow & Finance, Grow Your Business, Guest Articles Tagged With: Affiliate Marketers, Affiliate marketing, Affiliate program, FTC regulation, high commissions, online reputation, Shannon Harmon

How to Negotiate Commercial Real Estate – #SmallBizChat QA with The Square Foot

October 20, 2011 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed on Twitter from 8-9pm ET. This is excerpted from my recent interview with Justin Lee, co-founder of The Square Foot. The Square Foot is a website that connects businesses with local real estate agents who […]

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Filed Under: Grow Your Business, SmallBizChat Tagged With: business planning, commercial real estate, leasing

Are You Ready To Finish the Year With a Bang?

October 31, 2011 By Melinda Emerson 7 Comments

This past weekend I conducted my last BYOB2011 Workshop in my national tour. I held the last one in Philadelphia, my hometown.  The focus of  the tour was  on three things; How to Become Your Own Boss, How to Develop a Killer Marketing Plan and How to build a Social Media Brand.   For the last […]

Filed Under: Branding & Marketing, Business Inspiration, Grow Your Business, How to Start Tagged With: Be an Agent of Convenience, Be Your Own Bank, BYOB, byob2011, constantcontact, corpnet, Done is Good Enough, entrepreneurs, melinda emerson, Plan Sales, small business, smallbizlady, Success is Self-confidence, Update Your life plan

How to Generate Revenue for Your Small Business

November 1, 2011 By Melinda Emerson 2 Comments

Most people know they shouldn’t attempt to take on a mortgage without having some way to pay for it.  Yet small business owners do something quite similar every day.  How do they do this? Some small business owners focus on running the business before focusing on generating the leads that fund the business.  Sure, every […]

Filed Under: Branding & Marketing, Cash Flow & Finance, Grow Your Business Tagged With: build leads, build leads offline, create a list, lead generation, linkedin, melinda emerson, Morgan Leu Parkhurst, network, sales, sales funnel

How To Go from Idea to Store Shelves QA Interview with Jen Groover

November 3, 2011 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @Jengroover.  She’s a top business expert and has been tagged by Success Magazine as a “One-Woman Brand” and named a leading “Serial […]

Filed Under: Grow Your Business, SmallBizChat Tagged With: intellectual property, product development, smallbizlady, strategic branding

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Latest #SmallBizChat

The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

Fix Your Business Q&A Video

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