There are numerous ways of getting new customers but not all methods are applicable to all businesses. I also need to remind you that getting repeat business from your existing customers is far easier than attracting new customers, but it is important to have a strategy for getting new customers in the door. In Part […]
Are You Doing Your #1 Job as an Entrepreneur
Your skills as an entrepreneur can make the difference between a booming enterprise and closing your doors far too soon. Your #1 job as a small business owner is to sell. Your job is to motivate, inspire and convince customers, potential investors, and often family that your business idea is worthwhile. It typically requires passion […]
Should You Have Good Pricing or Great Pricing?
Should you have good pricing or great pricing? Our first instinct is to have great prices that will permit us to crush the competition, gain market share and fuel fast growth. The usual problem is that great prices typically provide slim profit margins. Good pricing, however, over the long term, should create enough profitability to […]
Are You Focused on the What’s New Part of Your Business?
The ads have been run, the banners placed (either at your brick-and mortar store or online), the emails have been sent and the tweets have been written, it’s now time to launch your business. All the months of preparation, anxiety, and expectations have coalesced around this pivotal point – creating an enterprise to sell something. […]
Best Practices for Lead Generation in a Small Business
Sponsored Post Are you struggling to figure out how to generate new leads in your business? Well Yahoo! Small Business @ysmallbusiness will be sponsoring a live Tweet Chat with me, @SmallBizLady, on Twitter Thursday June 28th from 3:30-4:30 ET to help you with this challenge. Yahoo! recently launched a free Marketing Dashboard to help SMBs […]
How Can Your Small Business Stay Innovative?
Are you struggling to stay innovative in your small business? In order to stay relevant in a noisy marketplace, the most successful startups boldly embrace a culture of innovation. They consistently roll out blockbuster ideas to stay out in front of potential, new and current customers. Small businesses with their limited resources can hit a […]
5 Ways Your Business Can Use Old Customers to Generate New Sales
Are you using your old customers to generate new sales? If not, then odds are you’re losing out on a tremendous amount of revenue. There are simple techniques to engage your customers to become an unpaid sales force. Here are 5 key ways to engage your old customers and generate additional sales in no time! […]
Cultivating A Sales Lead
Does your business depend on personal selling for revenue? In a store front enterprise or mass-market/internet approach, you generally build your business through a pricing/quality service strategy or providing something unique in the marketplace. Customers come to your store or website because they already have an interest in what you are selling and then it […]
10 Best Productivity Apps for Small Business Owners
When you hang your shingle and open for business, you immediately take on at least 10 different roles. Often these roles demand your time all at once. Technology to the rescue! These 10 apps can help make you a lot more productive. Many of them are free, some charge a small fee or offer a […]
Business Planning: Are You Working on Your Small Business?
As small business entrepreneurs we all know the dichotomy between working in your business and working on your business. The latter often gets shuffled off to the corners of our desks because we’re really busy working with customers and doing things that keep the business operating and keep revenue coming in. You must work on […]
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