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You are here: Home / Archives for Guest Articles

Employees Share the Top 10 Factors That Truly Matter in Workplace Care

February 23, 2024 By Melinda Emerson Leave a Comment

Sponsored by MetLife. Often as business owners, we think we know what is best for our employees, but things tend to work best when you ask for direct employee feedback. Today, we’ll discuss specific employee feedback and recommendations for small business owners on what strategies to implement to better support employees. Here are the top […]

Filed Under: Featured Post, Fix Your Business, Guest Articles, Your Small Business

New Year, New Focus: Elevating Holistic Well-being for Employees This Year

January 29, 2024 By Melinda Emerson Leave a Comment

  Sponsored by MetLife. Early-2024 is the perfect time to outline goals for the year ahead. As business owners, many of us will have professional goals that are unique to our companies, such as growing our revenues, attracting and retaining talent, training and developing, and supporting employees with their mental health and overall well-being.  New […]

Filed Under: Featured Post, Fix Your Business, Grow Your Business, Guest Articles, Human Resources, Leadership, Teams, Uncategorized, Your Small Business Tagged With: Benefits Planning, Business Adaptation, business goals, Business Objectives, business strategy, Early-2024, Employee Benefits, employee engagement, Employee Recruitment, employee retention, Employee Satisfaction, Employee Well-being, Financial Security, Financial Wellness, health insurance, Mental Health Support, metlife, New Year's Resolutions, Paid Leave, Professional Development, Small Business Benefits, small business challenges, small business resources, Small Business Trends, talent management, talent retention, Workplace Wellness

Aligning Talent Expectations with Employer Needs: Benefits in Focus

January 2, 2024 By Melinda Emerson Leave a Comment

metlife talent

  Sponsored by MetLife.    As we kick off 2024, you are likely spending time thinking about your company’s objectives and plans for the year ahead. What’s top of mind for you and your team? Q1 serves as a strategic time to engage with your employees and proactively understand what’s changed over the past year. […]

Filed Under: Featured Post, Grow Your Business, Guest Articles, Leadership, Teams, Uncategorized, Your Small Business Tagged With: benefits, Benefits Planning, Business Adaptation, business strategy, compensation package, dental insurance, Employee Benefits, employee engagement, Financial Security, human resources, interest rates, life insurance, metlife, small business challenges, Small Business Trends, talent management, talent retention, Workplace Wellness

How To Create A Successful Marketing Strategy For 2019

November 6, 2018 By Melinda Emerson Leave a Comment

create a winning business imageplan sales and marketing plan

Guest Article As we approach the end of the year, many businesses are beginning to plan their marketing strategies for 2019. What are the best ways to promote your business moving forward? In addition to thinking through what’s worked well in the past, it’s important to look towards the future and take advantage of any […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: creative marketing, define goals, marketing strategy

Six Reasons Your Business Needs to Be on Social Media

September 1, 2015 By Melinda Emerson 4 Comments

As time rushes past, we are witnessing the world of digital marketing skyrocket into one of the most beneficial assets to a business’s success. The realm of social media has grown exponentially in the last 10 years and is now one of the most fruitful options a business can employ in the marketing world. The […]

Filed Under: Guest Articles, Social Media Tagged With: social media

3 Easy Hacks to Improve Your Small Business’s Cybersecurity

March 2, 2021 By Melinda Emerson Leave a Comment

3 Easy Hacks to Improve Your Small Business’s Cybersecurity OG

The freedom that the internet has given consumers and businesses is among one of the most important developments in our modern society.  Among the changes, our free market has evolved to a mostly eCommerce market, and as a result, the barriers for entry for many niches are as low as ever. If you want to […]

Filed Under: Fix Your Business, Guest Articles Tagged With: cyber threats, cybersecurity, ecommerce platforms, small business cybersecurity, small business passwords, well-coded web domain

How to Help Employees Still Struggling with Remote Work?

January 19, 2021 By Melinda Emerson Leave a Comment

How to Help Employees Still Struggling with Remote Work Open Graph

Sure, work from home is easy for many of us. Remote working has lots of benefits of its own—no frustrating commute to the office, no office-floor distractions, and no colleagues intruding your workflow.  Many of us are much more productive and engaged now after the world went to lockdowns. However, many employees are still struggling […]

Filed Under: Grow Your Business, Guest Articles Tagged With: managing remote team, remote employees, remote work, struggling remote worker, struggling with remote work, working remotely from home

10 Ways to Increase Customer Retention to Scale Your Business

March 26, 2019 By Melinda Emerson Leave a Comment

customer retention

A study of Gartner Group suggests that around 80 percent of the average company’s future gains will come from the existing 20 percent of customers. It may sound like a broken record, but it is essential to keep in mind that existing customers are the lifelines of each and every company. That’s why many emphasize […]

Filed Under: Customer Service, Guest Articles Tagged With: customer retention, Customer Retention Strategies, Customer satisfaction, keep customers, proactive customer retention, Retention Strategies

3 Signs Your Cash Flow is in Trouble

September 22, 2015 By Melinda Emerson 1 Comment

As a small business owner, you’ll hear a thousand times over that “cash flow is the lifeblood of your business.” Even if you’re sick of hearing it, it’s important for you recognize why the saying is so popular. Cash flow management will literally make or break your small business. According to Dun and Bradstreet, 90% of […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: cash flow, finance

How to Get Your Small Business Ready for Mobile First Indexing

May 15, 2018 By Melinda Emerson Leave a Comment

Guest Article More than half of all internet searches take place on mobile devices. Now, Google has decided that they are going to adapt their search engine to this trend by prioritizing mobile first indexing. Google has already started testing mobile-first indexing with a small number of websites and expects to fully roll out the […]

Filed Under: Guest Articles, Technology Tagged With: mobile devices, mobile first indexing

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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