Running a small business successfully requires more than intuition—it demands tracking performance metrics that guide decision-making. Key Performance Indicators (KPIs) provide measurable insights into your business operations, helping you optimize lead generation, marketing campaigns, and sales strategies. By focusing on the right KPIs, small business owners can identify strengths, pinpoint inefficiencies, and increase profitability. This […]
The SmallBizChat Podcast: Hit It and Quit It with LaTanya White, Dov Gordon, and Anisha Robinson Keeys
In this episode, Melinda Emerson introduces a panel format featuring Dov Gordon, Dr. LaTanya White, and Anisha Robinson Keeys, who share their insights and experiences. The conversation highlights each guest’s favorite business books, offering listeners valuable recommendations to enhance their entrepreneurial knowledge. Dr. LaTanya White is a pioneering thought leader in Wealth Equity and a trailblazing researcher […]
How to Develop a Business Launch Timeline, Part II
Welcome to Part II of Building a Launch Pad to Start Your Business. In this post, we’ll walk you through a comprehensive 12-month roadmap to launch your business with clarity and confidence. From refining your idea and setting up finances to marketing and making your first sale, this plan is designed to help you stay […]
Building a Launchpad to Start Your Business: Part I
Do you think that you have a million-dollar idea? Building a Launchpad to Start Your Business is just the first step. Starting a business is thrilling—but let’s be real, it’s also a high-stakes move that impacts your money, time, energy, and relationships. That’s why you need more than just a good idea—you need a plan. […]
How to Leverage Automation and AI to Boost Sales Efficiency
In today’s competitive business landscape, sales teams face the challenge of reaching more prospects, personalizing engagement, and closing deals faster—without increasing workloads. The solution? Sales automation and AI. By integrating AI-powered tools and automation into your sales strategy, businesses can streamline workflows, improve customer interactions, and drive revenue growth. This post will explore how automation […]
The #1 Mistake Costing You Sales in Your Small Business
If you’re struggling with inconsistent revenue, unpredictable sales, and missed opportunities, you’re not alone. Many small business owners face this challenge, and the culprit is often a lack of a defined sales process. Without a structured approach to converting leads into customers, you’re essentially leaving money on the table. In this blog post, we’ll break […]
How to Conduct a Discovery Call to Qualify Leads
A discovery call is your chance to dive deeper into your prospect’s needs and determine if they’re a good fit for your services. Here’s how to structure an effective call: 1. Start with a Warm Welcome Set the tone for a positive conversation by being personable and professional. Example: “Hi [Name], thank you so much […]
How to Build a Niche Brand Online
The world of freelancing is exciting, but turning it into a full-time, profitable business requires more than just talent—it requires building a strong niche brand online. In today’s crowded digital marketplace, success isn’t about appealing to everyone. It’s about positioning yourself as the go-to expert in a specific niche, attracting the right clients, and creating […]
How to Prioritize Sales in Your Small Business
Sales are the lifeblood of any small business. Without consistent revenue, even the best business ideas, products, or services cannot sustain themselves. Yet, many small business owners overlook the importance of having a structured and scalable sales process, often focusing more on operations, branding, or product development. While those aspects are important, sales are what […]
How to Qualify Leads: Create a System to Stop Wasting Your Time with Unqualified Prospects
Business owners let’s get real. You’re putting in the work to create amazing lead magnets like eBooks, webinars, and checklists, but what happens next? Are you turning those downloads into real opportunities, or are you wasting time on people who’ll never buy? The key to success is having a system to qualify your leads effectively, […]