Podcasts are the new MBA for small business owners. Whether you’re a solopreneur building your brand from scratch, a seasoned business coach, or a product-based business scaling up, the right podcast can change everything. The best ones provide mentorship, industry insight, tactical tips, and tough-love motivation—all in under an hour. In 2025, there’s no shortage […]
How to Get PR for Your Small Business: A Step-by-Step Guide
Getting featured in the media can be a game-changer for small business owners. One good press hit can lead to increased visibility, website traffic, credibility, and sales. But if you are an entrepreneur who thinks PR is only for big companies with deep pockets, that is just not true. You don’t need a publicist or […]
The SmallBizChat Podcast: Hit It and Quit It with Toni Johnson, Sherill Mosee, and Natalia Caylor
In this episode, Melinda Emerson hosts a panel discussion with Natalia Caylor, Sherill Mosee, and Toni Johnson. Each guest shares their favorite podcast, a business app they find indispensable, a marketing tip, and a business book that has impacted them. Toni Johnson is the Head Chef and CEO of The Jamaican Pattie Shop. A plant-based […]
The SmallBizChat Podcast: Hit It and Quit It with Leyanis Diaz and Tara Landes
In this episode, Melinda Emerson presents highlights from the Hit It and Quit It Panel where experts Leyanis Diaz and Tara Landes share quick insights and strategies for small business success. The discussion includes top business book recommendations, providing valuable resources for entrepreneurs seeking knowledge and inspiration. Melinda offers acknowledgments and shares information about SmallBizLady […]
Win in Your Own Backyard: The Ultimate Guide to Local Marketing for Retailers
Let’s get real: You don’t need to be everywhere—you just need to own your ZIP code. As a retailer or franchisee, your power isn’t in chasing a global audience. It’s in knowing your customers, showing up for your community, and building a brand that people can’t stop talking about right down the street. Local marketing […]
How Smart Nonprofits are Building Recession-Proof Revenue Streams
Let’s face it—if your nonprofit is still relying solely on grant applications and those annual galas where board members reluctantly bid on vacation packages they don’t want, you might as well be using a rotary phone to call potential donors. In today’s economic climate, diversification isn’t just smart—it’s survival. Several nonprofit CEOs I’ve spoken with […]
The SmallBizChat Podcast: Hit It and Quit It with Mitch Axelrod, Dr. Dan Young, and Rich Trotter
In this episode, Melinda Emerson introduces an engaging discussion with guests Rich Trotter, Mitch Axelrod, and Dr. Dan Young. The conversation kicks off with each guest sharing their favorite business podcast and app, revealing unique tools that aid their entrepreneurial journey. They then delve into timeless marketing strategies, discussing classic tips that still hold relevance […]
How to Tighten Your Sales Infrastructure (Before Your Bank Account Screams for Help)
If your sales swing between feast and famine every few months, the problem isn’t visibility, branding, or even marketing. It’s your sales infrastructure. Most coaches, consultants, and service-based entrepreneurs start out selling based on talent and hustle alone—no real system, no process, just vibes and referrals. And while that might get you to six figures, […]
50 Best Free Apps for Small Business Owners
Running a small business requires wearing multiple hats—operations, marketing, finance, customer service, and more. Fortunately, there’s a wide range of free tools that can help you streamline your processes, increase productivity, and save money. Whether you’re a solopreneur or managing a growing team, these 50 best free apps for small business owners are powerful, practical, […]
What KPIs Should You Track In Your Small Business?
Running a small business successfully requires more than intuition—it demands tracking performance metrics that guide decision-making. Key Performance Indicators (KPIs) provide measurable insights into your business operations, helping you optimize lead generation, marketing campaigns, and sales strategies. By focusing on the right KPIs, small business owners can identify strengths, pinpoint inefficiencies, and increase profitability. This […]