Developing a LinkedIn profile is a great step towards building your social media footprint. LinkedIn is a professional social networking application. LinkedIn users tend to be more affluent and very well educated. 57% of users are men and 43% are women with 72% of users over the age 35. According to a May 2009 survey, […]
Who’s Coming Up on #SmallBizChat in August 2010?
Hot topics and great guests for August #SmallBizChat: August 4 @ramonray Ramon Ray Topic: How to Improve Your Small Business Website August 11th @ElenaVerlee Elena Verlee Topic: PR for Newbie Small Business Owners August 18th @CorpNet Philip Aklap CEO Topic: How to Select a Small Business Lawyer August 25th @DarnyelleJervey Darnyelle Jervey Topic: How to Make Sure […]
4 Social Media Books Every Entrepreneur Should Read
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott ( J. Wiley & Sons, 2010) In 2007, when it originally published, a friend suggested I read The New Rules of Marketing and PR and […]
How To Build a Social Media Brand
One of the topics I regularly speak about as I tour the country helping small business owners is how to build a social media brand. I am often inspired by questions I’m asked to write blog posts to further answer business questions. In this case, I realized that I have already written many articles on […]
How to Have Balance in Your Life as a Small Business Owner
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Debi Silber @themojocoach. Debi is a Registered Dietitian with a Master’s in Nutrition, a Personal Trainer, Whole Health Coach, author, speaker and founder of www.TheMojoCoach.com . Debi’s branded The Mojo Coach® […]
Ask Smallbizlady: When is it Time to Quit Your Job to Pursue Your Small Business
Every Friday, I’m creating a new segment called Ask Small Biz Lady. I’m posting video answers to your frequent small business questions. This week, we are taking on the question when do you know it’s time to leave you job to operate your small business full-time. Here’s the answer: Work both the job and the […]
Social Media Customer Service: Don’t Fake It
In recent years, social media has effectively taken everything that we know about customer service, and turned it upside-down. Online, there is no place for your company to hide. If you leave your customers unsatisfied, you are pretty much guaranteed to see a rant or rave about it on a social media network somewhere. Consumers […]
Ask SmallBizLady: How Can I Get More Followers on Twitter to Promote My Small Business
On Fridays, I answer questions on my blog in a segment called Ask Small Biz Lady, where I will post video answers to frequent questions about small business. This week, we are taking on the question How Can I Get More Followers on Twitter to Promote My Small Business? Click here to see my video […]
12 Things to Tweet About on Twitter
Twitter is a very powerful way to build a social media brand and one of the most common questions I get is, So what should I tweet about? Here are four basic tips: find news articles helpful to your target audience, tweet other people’s stuff at a 4:1 ratio of your own, tweet your own […]
Ask SmallBizLady: Is Social Media Really Worth Pursuing?
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: Is Social Media Really Worth Pursuing? Here’s the answer: Yes, and here’s what you need to have in place to make social media work well for your business. 1. […]
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