Guest Article A myriad of social media platforms exist on the internet nowadays, each appealing to a slightly different demographic and range of interests. Effectively leveraging the relevant platforms can be a huge boon to any business, but there is a careful balance to be struck between effective social media use and spreading yourself too […]
Engage Your Customers on Twitter in Just 30 Minutes a Day
Social media has revolutionized the face of customer engagement because of how easy it is for people to connect with one another. Nonetheless as an entrepreneur, your time is extremely valuable and you want to get the most out of your social media efforts. I believe you should focus on one social media account to […]
30 Blog Ideas That Will Jumpstart Your Content Strategy
If you’re like every other person who blogs out there, sometimes the well runs dry for content ideas. It’s challenging to constantly come up with a steady stream of great topics. You’ve got enough on your plate, and adding idea generation to that list is understandably a challenge from time to time. Fortunately for you, […]
Develop Webinars to Grow Your Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed on Twitter from 8-9pm ET. This is excerpted from my recent interview with Roger Courville @1080group He is known as “The Virtual Presenter.” Roger is a sought-after speaker on how to improve productivity using live […]
How To Build A Small Business Blog
This is a first of a three part series on blogging for business. It is such an important issue for small businesses today that I felt it important to dedicate some real time to the topic. The series will focus on getting started at blogging, the decision to have a blog and a website or […]
Global Creative Economy Summit 2009
See Melinda Emerson Live at the Global Creative Economy Summit Oct 5-6, 2009 Philadelphia Convention Center Only two weeks to register for GCECS 2009! I will be among 150 speakers discussing topics including innovative technologies such as animation, gaming, design, social media, and business solutions software; to the resources that support creative entrepreneurial development ; to the 21st […]
How to Stop Wasting Time With Your Social Media
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview @Lenawest, Lena is a social media locksmith who helps dynamic women business owners untangle “social media spaghetti.” She makes social media easy-to-use, manageable and worthwhile. She also a columnist and blogger for Entrepreneur […]
Developing a Blog vs. Website Strategy
This is the second of a three part series on blogging for business. It is such an essential issue for small businesses today that I felt it important to dedicate some real time to the topic. The first article focused on building a small business blog. Today’s piece investigates the decision to have a separate […]
10 Ways to Get Your Blog to Shine
This is the last post of a three part series on blogging for business. We started out with how to get started blogging. Then we tackled the strategy for setting up your blog as your only website or having two separate websites. Now we are finally talking about what to do to get your blog […]
Resources to Use Twitter to Grow Your Small Business
I regularly get emails and direct messages asking me if I tweet myself or if use a team of people help me maintain my Twitter accounts. I have two @smallbizlady and @smallbizchat. Well, the answer is that I do it myself, and here’s some of the tools that I use to manage my online brand […]
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