The life of a small business owner can be harried and frenetic: working tirelessly to expand business, meet clients, guide employees, and jump on and off conference calls — and so much more. While social media might seem like an additional task on an ever-growing list, it can be used during the most chaotic times. […]
How to Leverage Google+ For Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Martin Shervington, @martinsherv. Martin Shervington is the founder and community manager of ‘Plus Your Life!’ and ‘Plus Your Business!’ He spends […]
It’s Time to Update Your YouTube Profile
In June, YouTube is rolling out its newest feature; and if you haven’t already done so, it’s time to finally get a branded YouTube channel. Video is clicked on 41% more often than other content online. There are estimates that by 2014, 90% of all content shared online will be video, so it’s time for […]
10 Reasons Why Social Media Campaigns Fail
Social media is the great equalizer for small business owners. It used to be that large companies always won business because they had big advertising budgets. Now, user generated content is more powerful because the nature of business has changed. The power is now in the hands of the buyers, so sellers must work harder […]
How to Build a Powerful Small Business Brand Online and Offline
Every week I conduct interviews with experts on #SmallBizChat. In honor of my 200th episode of my Twitter talk show, the tables have been turned and my co-host Amanda Miller Littlejohn, decided that my fans might want to hear from me. #Smallbizchat takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted […]
How Do You Get More Likes on Your Facebook Fan Page?
I recently had a small business owner ask me about how to increase the number of Facebook “Likes”. While Facebook marketing is certainly a legitimate social media marketing tactic, we must first discuss the value of a Facebook like to a small business. Social marketing gurus have pondered the tangible value of Facebook fans for […]
How To Use Social Media to Drum Up PR for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Cathy Larkin, founder of WebSavvyPR.com,is a seasoned PR pro who writes, speaks, coaches and consults on how social media, blogging […]
5 Social Media Resolutions for 2013
As we start a new year, we arrive at a vantage point for the state of online and social media marketing. With predictions and trends abounding for 2013, we’re starting the new year with some resolutions that take advantage of the changing social media landscape. Here are 5 social media resolutions for 2013 that you’ll […]
Why Your Twitter Account is Not Bringing You Business
So, how are things for you on Twitter? No, I don’t mean how many followers you have or if you’re having a lot of fun sharing your latest vacation photos. I mean, is your Twitter account bringing you business? Is it giving you sales, leads or new customers? If not, chances are you’re doing one […]
Where will Social Media Lead You in 2011?
Where will Social Media Lead You in 2011? By Barbara Pender Mobile marketing will be among the hottest trends. Are you ready? Here is a checklist of the basic items you need to have and to hold as you begin to marry into this next rampant stage of Social Media. I promise to leave you […]
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