I recently had a small business owner ask me about how to increase the number of Facebook “Likes”. While Facebook marketing is certainly a legitimate social media marketing tactic, we must first discuss the value of a Facebook like to a small business. Social marketing gurus have pondered the tangible value of Facebook fans for […]
How To Use Social Media to Drum Up PR for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Cathy Larkin, founder of WebSavvyPR.com,is a seasoned PR pro who writes, speaks, coaches and consults on how social media, blogging […]
5 Social Media Resolutions for 2013
As we start a new year, we arrive at a vantage point for the state of online and social media marketing. With predictions and trends abounding for 2013, we’re starting the new year with some resolutions that take advantage of the changing social media landscape. Here are 5 social media resolutions for 2013 that you’ll […]
Why Your Twitter Account is Not Bringing You Business
So, how are things for you on Twitter? No, I don’t mean how many followers you have or if you’re having a lot of fun sharing your latest vacation photos. I mean, is your Twitter account bringing you business? Is it giving you sales, leads or new customers? If not, chances are you’re doing one […]
Where will Social Media Lead You in 2011?
Where will Social Media Lead You in 2011? By Barbara Pender Mobile marketing will be among the hottest trends. Are you ready? Here is a checklist of the basic items you need to have and to hold as you begin to marry into this next rampant stage of Social Media. I promise to leave you […]
6 C’s of Social Media Marketing For Small Business
If you decide that you want to start using social media marketing to promote your small business, now is a great time to get started. First make sure that your website is helpful, up-to-date, loads quickly and is ready for visitors. You should have at least 3-5 ways to engage prospects on your website. Invite […]
Do You Have a Social Media Plan?
“Social Media” is the latest hot button topic. It’s the buzz word on everyone’s lips, and now that there are several verified stories of how it’s being used to grow businesses and forge new era of engagement among organizations and their stakeholders, it’s now at the top of everyone’s list as they seek to improve […]
6 Advanced Facebook Marketing Techniques
Facebook is the world’s most popular social network. With more than 950+ million users, chances are your target customer is using Facebook. More than 7 million apps and websites integrate with Facebook. The question is, are you leveraging it the right way for your small business? In order to get the most from Facebook, it’s […]
How to Build a Social Media Brand
Sponsored Post Social media has leveled the playing field for small business owners in today’s marketing environment. It’s all about two-way communication with customers. Building a social media brand is a major factor in small business success, but the key is being niche focused. Beyond having a website, you need to make sure that you […]
The New Rules About Blogging for Money
As of December 1, 2009 the Federal Trade Commission is going to require Bloggers, Podcasters and video producers – any producer of consumer-generated content online to disclose any paid endorsements to their followers and audience they communicate with online. These new rules have the potential to change everyone’s online habits. Here’s what you need to […]
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