With Google changing the algorithm frequently and keyword changing every 4-6 weeks depending on what you sell, it’s a cutthroat world when it comes to climbing to page one of search results these days. Your small business is competing with bigger brands with deeper pockets who can afford major SEO budgets. The big boys spend […]
Is Big Data Relevant to Your Small Business?
Guest Post Big Data and machine learning are still relatively new terms in the world of data computing and management. Data mining is the father of machine learning that started in the 1950s with the development of applications running on databases. In 2017, both data mining and Big Data have become easy to manage with […]
The Best Tools to Promote Online Video in 2017
Video is slated to be the best communications and marketing tool of 2017, but you need to be strategic to get it right. Taking a video isn’t all that hard — though quality should be your top objective — but once you have your videos created, where do you upload them and promote them to […]
How to Make a Data Protection Plan in 3 Simple Steps
Sponsored Post If somebody walked into your small business and asked you where your data lives, what would you answer? What if they asked you to explain how you protect it and what you’d do to reconstruct your data? In today’s threat environment, these are the types of questions a small business owner should be […]
10 Online Tools to Improve Your Sales Process
Today is Part 2 of my blog series on, In Part 1, we discussed How to Hire a Salesperson. Today we’ll discuss how to leverage technology to improve your sales process. Every company aims to increase its revenue by increasing the sales. The best hunters study their prey, (Oops, I mean target customers) in business […]
How to Leverage Data to Make Better Business Decisions
A lot of us small business owners rely on our guts to make major business decisions. Many of us feel we can’t afford Big Data solutions to provide complicated analytics and metrics for decision making. It’s actually not as complicated or expensive as it might seem, and data has a valuable place in the decision-making […]
7 Mobile Apps to Maintain Your Work-Life Balance
We all know the importance of a healthy work-life balance and also the fact that it is not so easy to achieve. Despite knowing the rules, enforcing them in our routines it really tough. And amidst all the crazy scheduling the only device that stays with you at most times is your smartphone. What if […]
How to Transition to Chip Card Technology for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent Visa sponsored interview with Anita Campbell, @SmallBizTrends. Anita is a business expert and the CEO and publisher of Small Business Trends and […]
Alternative Resources to Fund Your Tech Start-up
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my interview with @PowerMovesNOLA. Veteran investment executive and entrepreneur Earl Robinson has been named President, and economic development expert September Hargrove has been named […]
Intellectual Property and its Importance for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @EvansIPLaw. Andrea H. Evans, Esq. is the founder of Evans IP Law, a Maryland-based law firm specializing patent, trademark and copyright law. […]
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