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You are here: Home / Archives for entrepreneurship

The SmallBizChat Podcast: How to Have 300% Increase in Sales Connections with Yvonne E.L. Silver

October 3, 2024 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson is joined by Yvonne E.L. Silver, who shares her expertise on sales strategies tailored for women entrepreneurs. They discuss the art of influence in sales and effective methods for approaching potential sales targets. Yvonne highlights common sales mistakes and provides valuable advice for small business owners to overcome them. Yvonne […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business advice, entrepreneurship, expert insights, potential sales targets, sales influence, sales mistakes, sales strategies, small business, Small Business Management, women entrepreneurs

The SmallBizChat Podcast: Hit It or Quit It with Leticia Crippen and Reid Holmes

September 20, 2024 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson introduces guests Leticia Crippen and Reid Holmes and sets the stage for a lively discussion on favorite podcasts and business apps. The conversation shifts to old school marketing tips, where practical advice and best business book recommendations are shared. Leticia Crippen is an award-winning creative strategist and video producer. As […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business apps, business books, Business Insights, business promotion, entrepreneurship, expert advice, marketing tips, small business advice, small business strategies

The SmallBizChat Podcast: Appreciated Branding with Reid Holmes

September 12, 2024 By Melinda Emerson Leave a Comment

In this episode, Melinda welcomes guest Reid Holmes who shares his journey and search for impact in small businesses. They delve into the concept of appreciated branding, discussing its key components and how to implement it effectively across products and services. After 30 years as an ad agency creative executive – straddling the heyday of traditional […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: branding, business advice, business impact, Business Strategies, entrepreneurship, expert insights, product branding, service branding, small business, Small Business Management

The SmallBizChat Podcast: How to Provide Great Videos with Letitia Crippen

September 5, 2024 By Melinda Emerson Leave a Comment

In this episode, Melinda welcomes Letitia Crippen, who shares her journey in media and insights on video production. They discuss key components for getting started, including planning, scripting, and determining video style. Letitia covers essential tools and software to make videos stand out. The episode includes a discussion on using ChatGPT and the pros and […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business advice, content creation, entrepreneurship, media journey, small business, storytelling, video planning, video production, video scripting, video tools

The SmallBizChat Podcast: Hit It & Quit It with Elaine Pofeldt, Maggie Lord, and Valdez Lasartemay

August 23, 2024 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson introduces guests Elaine Pofeldt, Maggie Lord and Valdez Lasartemay. The guests share their favorite podcasts, business tools, marketing tips, book recommendations providing practical advice for small business owners. Elaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a look […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: book recommendations, business advice, Business Strategies, business tools, entrepreneurship, expert panel, guest insights, marketing tips, small business, Small Business Management

The SmallBizChat Podcast: The Dangers of Poor Customer Service with Melinda Emerson

July 26, 2024 By Melinda Emerson Leave a Comment

  In this episode, Melinda discusses the importance of subscribing to services and shares personal experiences with service providers. She delves into communication, professionalism, and challenges in the service industry. The episode highlights the consequences and importance of customer retention, as well as legal risks and strategies for responding to reviews. Listen to the podcast […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business communication, customer retention, entrepreneurship, legal risks, professionalism, responding to reviews, service industry, service providers, small business advice, Small Business Management

SmallBizLady Summer Reading List 2024

July 29, 2024 By Melinda Emerson Leave a Comment

It’s Summer, and that means it’s time to grab to good book and grow your expertise. There are many business books that have delivered an array of insightful and actionable reads. Here are a particular set of books that I find valuable for small business owners seeking to navigate the complexities of entrepreneurship. Here are […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Cash Flow & Finance, Customer Service, Featured Post, Grow Your Business, How to Start, Leadership, Mompreneurs, My Recommendations, Social Media, Solopreneurs, Starting A Small Business, Teams, Women in Business, Your Small Business Tagged With: AI in business, Business Book Recommendations, business coaching, business knowledge, business leadership, business owner resources, Business Strategies, business success tips, customer centricity, entrepreneurship, financial management, innovation, leadership books, marketing books, must-read business books, small business books, small business growth, smallbizlady, summer reading list, sustainable business

The SmallBizChat Podcast: Hit It & Quit It with Steven Pope, Alicia Miller, and Thomas Young

July 19, 2024 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson introduces guests Steven Pope, Alicia Miller, and Thomas Young. They share old school marketing tips and their favorite business tools. The episode concludes with closing remarks and guest acknowledgements. Steven Pope is the founder of My Amazon Guy, a marketing agency managing 300+ active brands. Steven is a best-selling author with his […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: Business Strategies, business tools, entrepreneurship, expert insights, marketing tips, Panel Discussion, small business advice, small business growth, Small Business Management

The SmallBizChat Podcast: Helping Philadelphia Area Businesses Export with Thomas Young

July 11, 2024 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson introduces Thomas Young and explores the World Trade Center Association and STEP Grants. They discuss exporting challenges, success strategies, and financing international deals. Thomas shares his best business advice. Thomas Young is President and CEO of the World Trade Center Greater Philadelphia (WTCGP). He gained more than a decade of […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business advice, entrepreneurship, exporting challenges, financing international deals, international trade, small business, Small Business Management, STEP grants, success strategies, World Trade Center Association

Is Your Brand Strong Enough to Support Expansion into New Markets?

July 8, 2024 By Melinda Emerson Leave a Comment

Expanding into new markets is a thrilling prospect for any business. It offers the opportunity to reach new customers, increase revenue, and enhance brand visibility. However, entering new markets also comes with significant challenges, and one critical question that businesses must ask themselves is: “Is our brand strong enough to support this expansion?” This blog […]

Filed Under: Business Inspiration, Fix Your Business, Grow Your Business, Your Small Business Tagged With: Apple, brand adaptation, brand audit, Brand Awareness, brand expansion, brand identity, brand messaging, brand reputation, brand storytelling, brand strength, business growth strategies, business strategy, community building, consistent branding, corporate social responsibility, customer insights, customer loyalty, Customer Service, customer success, design and aesthetics, entrepreneurship, global expansion, loyalty programs, market entry, market research, new markets, Nike, personalization, quality assurance, referral programs, small business growth, small business success, Starbucks, successful brands, visual identity

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Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
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Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
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Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: Hit It and Quit It with Hit It and Quit It with Leyanis Diaz and Tara Landes

In this episode, Melinda Emerson presents highlights from the Hit It and Quit It Panel where experts Leyanis Diaz and Tara Landes share quick insights and strategies for small business success. The discussion includes top business book recommendations, providing valuable resources for entrepreneurs seeking knowledge and inspiration. Melinda offers acknowledgments and shares information about SmallBizLady […]

Fix Your Business Q&A Video

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