In this episode, Melinda discusses the importance of subscribing to services and shares personal experiences with service providers. She delves into communication, professionalism, and challenges in the service industry. The episode highlights the consequences and importance of customer retention, as well as legal risks and strategies for responding to reviews. Listen to the podcast […]
SmallBizLady Summer Reading List 2024
It’s Summer, and that means it’s time to grab to good book and grow your expertise. There are many business books that have delivered an array of insightful and actionable reads. Here are a particular set of books that I find valuable for small business owners seeking to navigate the complexities of entrepreneurship. Here are […]
The SmallBizChat Podcast: Hit It & Quit It with Steven Pope, Alicia Miller, and Thomas Young
In this episode, Melinda Emerson introduces guests Steven Pope, Alicia Miller, and Thomas Young. They share old school marketing tips and their favorite business tools. The episode concludes with closing remarks and guest acknowledgements. Steven Pope is the founder of My Amazon Guy, a marketing agency managing 300+ active brands. Steven is a best-selling author with his […]
The SmallBizChat Podcast: Helping Philadelphia Area Businesses Export with Thomas Young
In this episode, Melinda Emerson introduces Thomas Young and explores the World Trade Center Association and STEP Grants. They discuss exporting challenges, success strategies, and financing international deals. Thomas shares his best business advice. Thomas Young is President and CEO of the World Trade Center Greater Philadelphia (WTCGP). He gained more than a decade of […]
Is Your Brand Strong Enough to Support Expansion into New Markets?
Expanding into new markets is a thrilling prospect for any business. It offers the opportunity to reach new customers, increase revenue, and enhance brand visibility. However, entering new markets also comes with significant challenges, and one critical question that businesses must ask themselves is: “Is our brand strong enough to support this expansion?” This blog […]
The SmallBizChat Podcast: How to Franchise Your Business with Alicia Miller
In this episode, I chat with Alicia Miller about her journey in franchising and key factors to consider when franchising a business. We discuss the steps to start, initial investments, setting franchise fees, and building a community within a franchise network. Alicia Miller is the Managing Director of Emergent Growth Advisors. She helps new franchise […]
Top 20 Sales Tools for Small Business Owners in 2024
As a business owner, you must keep your sales pipeline filled. The best way to do that is to leverage the right tools to keep your sales activities going and automated. The right software and app will allow you to streamline your sales processes, enhance customer relationships, and drive growth. From CRM systems to sales […]
The SmallBizChat Podcast: Strategies for your Amazon Business Success with Steven Pope
In this episode, Steven Pope shares his journey to becoming the Amazon Guy, offers tips on selecting products, conducting market research, and competitive analysis. He discusses pricing strategies, Amazon fulfillment vs. self-shipping, and ways to drive traffic and sales on Amazon. Steven Pope is the founder of My Amazon Guy, a marketing agency managing 300+ […]
SmallBizLady Summer Reading List 2024
It’s Summer, and that means it’s time a grab a good book and grow your expertise. There are many business books that have delivered an array of insightful and actionable reads. There are a particular set of books that I find valuable for small business owners seeking to navigate the complexities of entrepreneurship. Here are […]
The SmallBizChat Podcast: What Can We Do Post the Fearless Fund Case with Melinda Emerson
In this episode, Melinda discusses the Fearless Fund lawsuit, systemic inequities faced by black entrepreneurs, and alternative support methods for minority and women business owners. She also shares resources for grants, venture capital, angel investors, and corporate initiatives. Listen to the podcast below: This week on SmallBizChat Podcast: The recent court decision against the […]