Welcome to Part II of Building a Launch Pad to Start Your Business. In this post, we’ll walk you through a comprehensive 12-month roadmap to launch your business with clarity and confidence. From refining your idea and setting up finances to marketing and making your first sale, this plan is designed to help you stay […]
The Three Problems That Visibility Can’t Solve
Every small business owner wants more visibility. More followers, more website visitors, more people watching their content. It’s tempting to believe that if only more people saw what you offer, your sales would skyrocket. But here’s the hard truth: visibility alone doesn’t drive revenue. If you don’t have the right foundation in place, more eyeballs […]
How To Create A Successful Marketing Strategy For 2019
Guest Article As we approach the end of the year, many businesses are beginning to plan their marketing strategies for 2019. What are the best ways to promote your business moving forward? In addition to thinking through what’s worked well in the past, it’s important to look towards the future and take advantage of any […]
12 Reasons to Use Video Marketing in Your Small Business
In today’s rapidly changing world, small business owners must constantly adapt their marketing strategies to stay competitive. One powerful tool that’s proven highly effective is video marketing. I’ve seen incredible results using video marketing, and I’ve been encouraging more small businesses to try it, too (for example, listen to my 2022 podcast, Demystifying TikTok). If […]
The SmallBizChat Podcast: Using Video to Build Relationships for Your Business with Julie Hansen
Julie Hansen is a virtual keynote speaker, author, actor, and sales presentation expert. With over 20 years of experience as a sales leader, she has worked in various competitive industries such as technology and real estate. As a professional actor, she has worked in plays, commercials, and television shows. Julie is the author of several […]
The SmallBizChat Podcast: Master Your Marketing with Wake Up Warrior Garrett White
Garrett White is the founder of Wake Up Warrior and Warrior Week. Wake Up Warrior is the world’s leading training system for modern married businessmen. He teaches men how to get out of their own way and break free from the person they used to be to finally step into their greatness as a man. […]
Developing A Marketing Strategy – 4 Critical Steps for Success: Part I
It’s time to take marketing seriously. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point in being in business. To make sure your product is exposed to consumers, you need marketing strategies that work for your small business. This article will focus on developing a […]
5 Digital Marketing Strategies to Drive Your Sales
The eagerness to increase sales stimulates online retailers to resort to various tools. They do their best to ensure that their precious time and resources are not wasted; this involves more than writing a few blog posts and occasional social media publications. Professionals can speed up their website performance, improve product lines, make the most […]
How To Find Target Audience For Your Business Plan?
Are you looking to start your own business? In order to properly adjust your communication strategy, you would need to define your target demographic. By knowing who you are talking to, you can better adjust your website, how you address your current and potential customers, and other elements, including the visual identity of your business. […]
SmallBizLady’s 5 P’s of Marketing for Your Small Business
If you are spending money on marketing, and your sales are sagging – you need to evaluate your marketing strategy. Too often people fail with marketing because they focus on tactics without stopping to consider strategy. Think of your marketing like a funnel: start with the big picture goal and then work on lead generation […]