Twitter is a very powerful way to build a social media brand and one of the most common questions I get is, So what should I tweet about? Here are four basic tips: find news articles helpful to your target audience, tweet other people’s stuff at a 4:1 ratio of your own, tweet your own […]
Ask SmallBizLady: Is Social Media Really Worth Pursuing?
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: Is Social Media Really Worth Pursuing? Here’s the answer: Yes, and here’s what you need to have in place to make social media work well for your business. 1. […]
Ask @SmallBizLady: How to Develop an Effective Sales Strategy
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: How to develop an effective sales strategy for your small business? Here’s the answer: Know your target customer! Determine your 30-day sales goal. Determine your weekly sales goal. Determine your […]
Ask @SmallBizLady: How Do I Identify My Target Customer
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: How Do I Identify My Target Customer? Here’s the answer: Determine your target customer’s pain points Examine the competition Figure out what percentage of the market you can realistically […]
Happy Birthday #SmallBizChat
Today marks the two year anniversary of #Smallbizchat. It’s a weekly interactive chat that I host on Twitter for small business owners. @Smallbizchat takes place every Wednesday from 8-9pm EST. It’s hard to imagine that an idea to help small business owners get answers to their small business questions has grown to such a strong […]
#SmallBizChat Celebrates 100th Show with a Double Header of Millionaire Interviews
Real Estate Mogul Barbara Corcoran and Master Consultant Alan Weiss, Ph.D. come to @Smallbizchat this Wednesday (April 27th) to Help End Small Business Failure. Barbara Corcoran is a multi-millionaire businesswoman, bestselling author, and the only woman “shark” to swim in ABC’s Shark Tank. Alan Weiss is known as America’s #1 Independent Consultant and is a multi-millionaire […]
Ask @SmallBizLady: How do I get more lunch customers?
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: How do I get more lunch customers? Here’s the answer: If you want to get more customers into your retail establishment follow these steps: Communicate with your customers Change […]
Things Momma Taught Me About Business
My mom is a renaissance woman in every sense of the word. After graduating from college (she finished in three years because she couldn’t afford to go for four years), she married my dad and they settled down and started a family. I was first in the line-up and I have three younger brothers. The […]
Make This May The Month You Become Your Own Boss
Contact: Sonia Schenker (E): sonia@melindaemerson.com (P): 347-766-4289 FOR IMMEDIATE RELEASE PHILADELPHIA, PA (May 9, 2011) — Melinda F. Emerson, SmallBizLady is a small business expert and bestselling author who has been featured in The Washington Post, Forbes, Fortune, Essence and Black Enterprise magazines. Known for her savvy approach to ending small business failure, she […]
7 Keys to Power Networking
7 Keys to Power Networking May 16th kicks off National Small Business Week and for the next seven to 14 days there are tons of events and awards ceremonies for small business owners which is a fantastic opportunity to meet and greet potential contacts. I keynote and speak at many conferences and small business events, […]
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