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You are here: Home / Archives for social media

How To Go From Social to Closing a Sale

July 19, 2016 By Melinda Emerson Leave a Comment

There can be a tendency as a small business to feel the need to jump on ALL of the social media platforms and start creating accounts. This is one strategy to get your slice of the social engagement pie. While it’s smart to connect with your customers on social media, biting off more than you […]

Filed Under: Featured Post, Social Media Tagged With: @insightlyapp, social media

How to Build An Online Community

May 27, 2024 By Melinda Emerson Leave a Comment

In today’s digital age, building an online community has become an essential strategy for small business owners to connect with their audience, foster engagement, and drive growth. An online community offers a platform for building relationships, sharing knowledge, and creating brand advocates. It can also be a source of revenue with a subscription membership site. […]

Filed Under: Customer Service, Grow Your Business, Your Small Business Tagged With: audience engagement, brand advocacy, business growth, business success, collaboration, community building, community management, content creation, customer loyalty, digital strategy, market research, monetization, networking, online community, small business, social media, solopreneur, startup, subscription membership, user-generated content

8 Video Marketing Ideas to Build Better Relationships

November 13, 2023 By Melinda Emerson Leave a Comment

8 Video Marketing Ideas to Build Better Relationships Open Graph

If you want to forge stronger connections with your audience, video is the way to go. In this article, I’m sharing eight creative video marketing ideas to help you build those crucial relationships. From the first hello on your homepage to a warm “thank you” post-purchase, I’ll show how swapping text for video can bring […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: lead magnets, sales page, social media, video marketing ideas, video newsletter

The SmallBizChat Podcast: Business Marketing and SEO with John Jantsch

February 4, 2021 By Melinda Emerson Leave a Comment

Business marketing and seo featured image

John Jantsch is a marketing consultant, TEDx speaker bestselling author, and the Duct Tape Marketing founder. He is the creator of the Duct Tape Marketing Consultant Network and the Duct Tape Marketing system, a program that trains small business consultants worldwide. He has written many industry-leading books including Duct Tape Marketing,  Duct Tape Selling, The […]

Filed Under: The SmallBizChat Podcast Tagged With: attracting customers online, customer experience, importance of keywords, invest in SEO, SEO roadmap, small business marketing, social media

The SmallBizChat Podcast: Get More Productive On Social Media with Stephanie Humphrey – Ep. 004

October 28, 2019 By Melinda Emerson Leave a Comment

Stephanie Humphrey - Podcast #4

Stephanie Humphrey is a technology and lifestyle expert and the founder of Til Death Do You Tweet, a company dedicated to teaching parents, students, teachers, and business professionals how to manage their online reputation. She is a nationally syndicated media personality and a frequent technology contributor to Good Morning America and Strahan and Sara. Stephanie […]

Filed Under: The SmallBizChat Podcast Tagged With: managing time with social media, small business, smallbizlady, social media, social media marketing, social media post, the smallbizchat podcast

How to Handle Sales Inquiries

May 16, 2022 By Melinda Emerson Leave a Comment

How to Handle Sales Inquiries Featured Image

It’s always a happy day when a potential customer comes to you wanting to learn more about your products or services. The question is: are you prepared to handle sales inquiries when they come your way? Without the proper systems in place, you could miss out on an opportunity to acquire a new customer. This […]

Filed Under: Customer Service, Grow Your Business Tagged With: customers, follow-ups, handle sales inquiries, sale, Sales Inquiries, social media

9 Sales Funnels Every Small Business Owner Needs

October 5, 2021 By Melinda Emerson Leave a Comment

9 Sales Funnels Every Small Business Owner Needs FEATURED IMAGE

Marketers and copywriters like to make sales funnels sound complicated, but they don’t have to be. The secret to a great email is being as helpful online as you are in person. Don’t send your prospects junk.  Always add value. The moment a subscriber opts into your email list is when they are most interested […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Re-engagement Sequence, sales funnels, shopping cart abandonment, social media, upsell sequence, welcome sequence

Social Media Schooling: How to Amp Up Your Online Marketing Efforts

August 23, 2021 By Melinda Emerson Leave a Comment

Social Media Schooling: How to Amp Up Your Online Marketing Efforts Featured Image

Did you know that there are 4.2 billion active users on social media? That’s around twice as many users as there were just five years ago. The average person spends around 2.5 hours each day on various social media channels.  As a small business owner, you can use Facebook and Instagram to build your business […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: build brand awareness, Facebook and Instagram, going live on social media, online marketing strategies, social media

Six Reasons Your Business Needs to Be on Social Media

September 1, 2015 By Melinda Emerson 4 Comments

As time rushes past, we are witnessing the world of digital marketing skyrocket into one of the most beneficial assets to a business’s success. The realm of social media has grown exponentially in the last 10 years and is now one of the most fruitful options a business can employ in the marketing world. The […]

Filed Under: Guest Articles, Social Media Tagged With: social media

How Small Business Owners Can Take Better Advantage of the Internet #SmallBizChat Q&A

November 17, 2011 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @MaishaWalker.  Maisha Walker, is an award-winning 13 year Internet industry veteran and the President of message medium, a New York firm that works […]

Filed Under: SmallBizChat Tagged With: internet marketing, SmallBizChat, social media

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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