When you get to the point where you can no longer survive as an “army of one”, that means it is time to bring reinforcements…employees. Hiring and working with employees will be an adjustment, but it’s one you will thank yourself for later, particularly if you choose well. One of the first skills you must […]
Archives for August 2011
How to Teach Yourself the Art of Delegation for Business Success
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @alyssagregory. She is a small business collaborator. She is passionate for creating opportunities and sharing knowledge to grow small businesses. She has […]
How web analytics goals makes your online business better
So you may already imagine what a goal is, but if you’re still wondering how exactly does goal setting in web analytics help your business, you’re in for a treat – this post will show some basics and answer that question to make your site a working asset for your business. How web analytics goals […]
Do you have a Bank or a Banking Relationship?
Many business owners have a bank, but what you need is banking relationship. Entrepreneurs with a bank just make deposits and withdrawals. Business owners with a banking relationship know the branch manager, the business banker and the head teller at the bank they use. The business banker has seen your business plan and is aware […]
Building Your Expert Brand with Reinvention Strategist Marshawn Evans
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with brand reinvention strategist Marshawn Evans @MarshawnEvans. Marshawn is the bestselling author of SKIRTS in the Boardroom, Owner of ME Unlimited and founder of MeUniversityLive.com. She is committed to equipping women around […]
How to Keep the Sales Engine Rolling
The day-to-day hustle in your business can make you forget to focus your marketing activities on keeping your pipeline filled. To help you reach your monthly sales goals, I have created a list of 7 marketing techniques you should revisit every 90 days. They are designed to ensure that you focus on revenue-generating activities in […]
How to Optimize Pay-Per-Click Advertising #SmallBizChat QA
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Paul Mosenson @nusparkmktg He’s discussing key methods to plan and optimize pay-per-click advertising. Paul Mosenson is the President of NuSpark Marketing, a Philly based digital marketing firm focusing on lead management […]
Do-it-Yourself, In-Source, or Outsource Small Business Accounting
I have yet to meet a small business owner or entrepreneur who was excited to start their business exclusively so they could figure out how to do the accounting for it. We start businesses because of the problems we are going to solve for our customers. But we still need to keep track of the […]
Use the 3 C’s of Social Media: Content, Community, Commerce
If you are running a small business today you better be using social media marketing. Social media has taken over the internet over the past few years. The great thing for small businesses is it’s all about the one-on-one connection, larger companies no longer have the upper hand. You must listen, engage and then […]
How to Use Word of Mouth Marketing to Promote Your Business
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from our #SmallBizChatinterview with Dori DeCarlo@Dori_WordofMom. Dori is MOMpreneur CEO of S1-Safety First & host of Word of Mom on BlogTalkRadio & MomTV. Empowering others is a passion for Dori as she shares the […]