Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

  • Home
  • About
  • Book Melinda
  • Consulting
  • SBL Store
  • SmallBizLady University
  • Free Tools
  • Podcast
  • #Smallbizchat
    • Be a #SmallBizChat Guest
  • Blog
  • Contact
    • We’re Hiring!
You are here: Home / Archives for 2011

Archives for 2011

Building Your Expert Brand with Reinvention Strategist Marshawn Evans

August 18, 2011 By Melinda Emerson 1 Comment

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with brand reinvention strategist Marshawn Evans @MarshawnEvans. Marshawn is the bestselling author of SKIRTS in the Boardroom,  Owner of ME Unlimited and founder of MeUniversityLive.com.  She is committed to equipping women around […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: branding, Featured Post, Marshawn Evans

How to Keep the Sales Engine Rolling

August 15, 2011 By Melinda Emerson 3 Comments

The day-to-day hustle in your business can make you forget to focus your marketing activities on keeping your pipeline filled.  To help you reach your monthly sales goals, I have created a list of 7 marketing techniques you should revisit every 90 days. They are designed to ensure that you focus on revenue-generating activities in […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Featured Post, marketing, melinda emerson, sales, small business, smallbizlady

How to Optimize Pay-Per-Click Advertising #SmallBizChat QA

August 11, 2011 By Melinda Emerson 2 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Paul Mosenson @nusparkmktg He’s discussing key methods to plan and optimize pay-per-click advertising.  Paul Mosenson is the President of NuSpark Marketing, a Philly based digital marketing firm focusing on lead management […]

Filed Under: SmallBizChat Tagged With: advertising, adwords, Featured Post, Google, pay per click

Do-it-Yourself, In-Source, or Outsource Small Business Accounting

August 9, 2011 By Melinda Emerson 2 Comments

I have yet to meet a small business owner or entrepreneur who was excited to start their business exclusively so they could figure out how to do the accounting for it. We start businesses because of the problems we are going to solve for our customers. But we still need to keep track of the […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: accounting, business, do-it-yourself, in-sourcing, Ken Kaufman, Outsourcing, small business accounting, start-up

Use the 3 C’s of Social Media: Content, Community, Commerce

August 8, 2011 By Melinda Emerson 6 Comments

If you are running a small business today you better be using social media marketing.   Social media has taken over the internet over the past few years.  The great thing for small businesses is it’s all about the one-on-one connection, larger companies no longer have the upper hand. You must listen, engage and then […]

Filed Under: Branding & Marketing, Social Media, Technology Tagged With: commerce, community, Content, Featured Post, melinda emerson, SmallBizChat, smallbizlady, social media, social media marketing

How to Use Word of Mouth Marketing to Promote Your Business

August 4, 2011 By Melinda Emerson 4 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from our #SmallBizChatinterview with Dori DeCarlo@Dori_WordofMom. Dori is MOMpreneur CEO of S1-Safety First & host of Word of Mom on BlogTalkRadio & MomTV. Empowering others is a passion for Dori as she shares the […]

Filed Under: Branding & Marketing, Grow Your Business, Q & A Interview, SmallBizChat Tagged With: marketing, SmallBizChat, word of mouth

How Effectively Managing Relationships Leads to Business Success

August 3, 2011 By Melinda Emerson 16 Comments

Relationships are fundamental to how we operate and interact with each other.  They may begin as an unassuming acquaintanceship and are often influenced by our surroundings.  So interaction anywhere from that with a family member or others via our work environment, interest groups or associations can initiate relationships. Over time, relationships are built upon and […]

Filed Under: Branding & Marketing, Customer Service, Guest Articles Tagged With: lead generation, managing relationships, tips for managing relationships

How to Make Your Business Look Credible and Trustworthy Online

July 28, 2011 By Melinda Emerson 13 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from our #SmallBizChat interview with Raj Malik @rajmalikdc.  Raj Malik is CEO & Co-Founder of KikScore (@KikScore), a service that enables small businesses to demonstrate trust by displaying verified, interactive and dynamic trust-related data […]

Filed Under: Q & A Interview, SmallBizChat Tagged With: ecommerce, online business, small business, SmallBizChat

Going Green is the New Black

July 26, 2011 By Melinda Emerson 3 Comments

According to a recent report, there was a 59% jump last year in the number of  businesses that have gone green. This is great for the environment, plus nine  out of ten of those businesses experienced cost savings by going green. Going  green could spell black for your business, and this is especially important for  small […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: going green, New Black, Outsource Your IT, Quincy Yu, Reach for the Cloud, Save You Money, Succeedasyourownboss

Ask SmallBizLady: How Do I Protect My Intellectual Property?

July 22, 2011 By Melinda Emerson 1 Comment

Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: How Do I Protect My Intellectual Property? Click this link for the full video response: Ask Small Biz Lady About Protecting Intellectual Property Here’s a quick summary: Use a […]

Filed Under: Ask Smallbizlady Tagged With: Featured Post

  • « Previous Page
  • 1
  • …
  • 4
  • 5
  • 6
  • 7
  • 8
  • …
  • 19
  • Next Page »

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner

Sign up for the SmallBizLady BUZZ Newsletter and be the first to receive updates and details about upcoming events:

We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

Get a FREE Chapter of SmallBizLady’s Book,
"Become Your Own Boss in 12 Months, Revised and Expanded"!

Become Your Own Boss

Most Popular Posts

>Seven Ways to be More Profitable in Your Small Business
> 7 Ways to Attract Customers to Your Small Business
> 6 Tips for Managing Small Business Finances
> How to Run a Successful Multilevel Marketing Business
> 10 Ways to Grow Your Small Business With Instagram
> How to Sell on Facebook
> How to Get Over the Fear of Starting a New Business

Featured Videos

Bloomberg News Interview
How to Support Small Businesses During the Holidays

National Speakers Association
Winter Conference

Fox 29 Philadelphia
'Small Biz Lady' gives best advice for starting a new business in the New Year

Fox Business
Starting a Business

MSNBC
The importance of job mentoring for women

#SmallBizChat Live
National Small Business Week: Q&A

Good Day Philadelphia
Expert Shares Tips on How to Become Your Own Boss

Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

May 2025 #SmallBizChat: How to Position Your Brand with Multicultural Markets

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Fix Your Business Q&A Video

Recent Posts

  • May 2025 #SmallBizChat: How to Position Your Brand with Multicultural Markets
  • How to Tighten Your Sales Infrastructure (Before Your Bank Account Screams for Help)
  • The SmallBizChat Podcast: How Giving a TEDx Talk Can Benefit Your Business with Dr. Dan Young
  • 10 Critical AI Automated Workflows to Elevate Your Small Business
  • The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

#SmallBizChat

  • SmallBizChat Archive
  • @SmallBizLady

Business Advice

  • How to Start

SmallBizLady Store

Products

Free Chapter

Get In Touch

  • FAQ
  • Be a #SmallBizChat Guest
  • Contact Us
Copyright © 2025
Quintessence Entertainment, Inc
PO Box 280
Drexel Hill, PA 19026
(610) 352-0680
Privacy Policy · Refund Policy

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner