I can’t believe this year marks 20 years I’ve been in business! 20 years ago I started Quintessence Group, my marketing consulting firm that works with Fortune 500 firm to reach small business, in the basement of my house. We work with brands such as VISA, Google, FedEx, Sam’s Club, ADP, The Hartford, and Pitney […]
Archives for 2019
Protecting Your Small Business from Fraud
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Tiffany Couch, @TheTiffanyCouch. Tiffany is CEO and founder of Acuity Forensics, a nationally recognized forensic accounting firm. Her book, “The […]
Who’s on #Smallbizchat March 2019
#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]
How On-the-Go Solopreneurs Can Out-Earn Software Engineers
Everybody knows tech talent can earn a lot of money — well into the six-figure range. And while it seems like on-the-go solopreneurs like dog walkers or fitness trainers can’t compete on earnings — the fact is that they can, and do! At the most basic level, all of these professions are about delivering a […]
How to Start a Business After 50
If you are at or beyond the age of 50 and are ready to think about what’s next, the question is should you retire or could you pivot and start a small business. If you took care of your money and have an expertise that is highly valuable, you might be a great consultant. Or, […]
How to Identify Which Social Media Networks Are Right for Your Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Adrienne Brown, @adriennejmedia. Adrienne is the Chief Digital Strategist of Adrienne J Media, a Digital Marketing agency located in Atlanta, […]
5 Tips for Amazon Sellers to Increase Sales
Sales on Amazon come down to two main factors: bringing more traffic to your site and converting that traffic into sales. There are several tactics Amazon sellers can implement to improve both of these factors and increase sales volume. Apply them effectively, and you will see your sales go through the roof. Here are our […]
Sell More in Your Small Business by Highlighting Benefits in Your Sales Pitch
Have you ever been the victim of an uneducated salesperson or business owner who pushes how awesome their company or product is, but not the benefits of their product or service? Yes, I have too. Here’s the deal. If you want to sell more in your small business, you need to figure out how to […]
How to Effectively Engage and Encourage Employees in 2019
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Lori Kleiman, @LoriKleiman. Lori’s HR mantra comes from her innate no-nonsense approach and 30+ years of experience as a Human Resources consultant and entrepreneur […]
SmallBizLady’s 5 P’s of Marketing for Your Small Business
If you are spending money on marketing, and your sales are sagging – you need to evaluate your marketing strategy. Too often people fail with marketing because they focus on tactics without stopping to consider strategy. Think of your marketing like a funnel: start with the big picture goal and then work on lead generation […]
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