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You are here: Home / Archives for 2019

Archives for 2019

How to Promote Your Brand in 10 Different Ways

November 12, 2019 By Melinda Emerson Leave a Comment

how to promote your brand

When you have a product or service business you are also a brand and you must promote your brand to stay top of mind with existing and potential customers to increase your sales.  There are lots of ways to promote your brand before and after the sale.  Here are the 10 best Ideas that I […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: branding, marketing, promote your brand

7 Tips for Performing Competitor Research Easily and Effectively

November 12, 2019 By Melinda Emerson Leave a Comment

7 Tips for Performing Competitor Research Easily and Effectively Featured Image

In order to be successful as a business, you need to know your market as well as your competition. After all, knowledge is power and being prepared can help you get ahead. Launching a business without knowing what to expect is the quickest way to be left behind, whether today or tomorrow! Let’s look at […]

Filed Under: Grow Your Business, Your Small Business Tagged With: analyze your competition, competition, competitive market analysis, competitors, competitors research, market analysis, market research

Top 19 Resources for Veteran-Owned Business

November 11, 2019 By Melinda Emerson Leave a Comment

Top 19 Resources for Veteran-Owned Business - Featured Image

Are you a veteran with an interest in business ownership? 250,000+ veterans transition to civilian life each year. On this Veteran’s Day, if you are thinking about starting a business there are resources that will help you launch or grow your big idea. There are government programs and funders whose mission is specifically designed to […]

Filed Under: Starting A Small Business, Your Small Business Tagged With: Lender Match, Resources for Veterans, SBA, Veteran’s Day, veterans, veterans business, veterans entrepreneurship

How to Leverage Tax Planning in Your Small Business

November 7, 2019 By Melinda Emerson Leave a Comment

How to Leverage Tax Planning in your Small Business - OG

Davita Pray CPA @davitapraycpa provides tax preparation, business consulting, and Quickbooks services either in your facility or at my location. She provides tax preparation with the personalization that software packages can’t. She stays up-to-date with the changing tax laws, as well as any requirements for business owners. Her business is based in West Chester, Pennsylvania. As a CPA, […]

Filed Under: Cash Flow & Finance, SmallBizChat Tagged With: business accountant, Federal Income taxes, small business owners, Tax Cuts and Jobs Act, tax liability, tax planning, tax preparation

How to Spur Your Brand Visibility with Social Media

November 5, 2019 By Melinda Emerson Leave a Comment

How to Spur Your Brand Visibility with Social Media Featured Image

According to Statista, 2.82 billion people are active social media users and we will have around 3.1 billion social media users by 2021. That’s a third of the world’s population. Over the past decade, social media has turned into a gold mine for brands. If used aptly and judiciously, brands strike gold. There have been […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Brand Awareness, brand visibility, small business brand awareness, social media goals, social media influencers, social media platforms, Social Media Strategy

The Ultimate Side Hustle Success Formula

November 4, 2019 By Melinda Emerson Leave a Comment

The Ultimate Side Hustle Success Formula - Featured Image OG

Are you thinking about launching your own side hustle? Or maybe you already have one, and you are starting to feel the pinch of your competing to-do lists. Lots of people out there have side gigs, and it’s a good thing with all the talk of recession coming in 2020.  You can turn a hobby […]

Filed Under: Business Inspiration, Starting A Small Business Tagged With: 9-5 job, employee to entrepreneur, full-time entrepreneurship, run your small business, side gigs, side hustle, side hustle success formula

How to Manage Cyber Security in Your Small Business

October 31, 2019 By Melinda Emerson Leave a Comment

Scott N. Schober @ScottBVS is a cyber security expert and the President and CEO of Berkeley Varitronics Systems (BVS), a 47-year-old New Jersey-based company and leading provider of advanced, world-class wireless test and security solutions. Scott is a highly sought-after author and expert for live security events, media appearances and commentary on the topics of […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: cyber attack, cyber security, data breach, managing small business, online privacy, phishing, small business owners

6 Easy Ways to Become a Customer-First Small Business

October 29, 2019 By Melinda Emerson Leave a Comment

6 Easy Ways to Become a Customer-First Small Business - OG

Running or starting a customer-first small business means that you base your business processes on the customer to provide them with an unforgettable (positive) consumer experience. It’s a compelling business growth strategy, even if you practice it in its most basic form. Shifting your business direction toward a consumer-centered culture takes time and money, but […]

Filed Under: Customer Service, Starting A Small Business Tagged With: customer first, customer loyalty, Customer satisfaction, Customer Service, customer service in small business, customer-first small business, dealing with customers, running a small business, small business strategy

The SmallBizChat Podcast: Get More Productive On Social Media with Stephanie Humphrey – Ep. 004

October 28, 2019 By Melinda Emerson Leave a Comment

Stephanie Humphrey - Podcast #4

Stephanie Humphrey is a technology and lifestyle expert and the founder of Til Death Do You Tweet, a company dedicated to teaching parents, students, teachers, and business professionals how to manage their online reputation. She is a nationally syndicated media personality and a frequent technology contributor to Good Morning America and Strahan and Sara. Stephanie […]

Filed Under: The SmallBizChat Podcast Tagged With: managing time with social media, small business, smallbizlady, social media, social media marketing, social media post, the smallbizchat podcast

October 2019 #SmallBizChat: Succeeding In Business Without Sacrificing Your Life, Scaling Your Business Without Exposing Yourself Legally, and Marketing Domination Strategies

October 24, 2019 By Melinda Emerson Leave a Comment

Once a month as SmallBizLady, I conduct interviews with experts on #SmallBizChat LIVE. The show takes place on the 4th Wednesday of every month from 8-9 pm ET and is streamed live on my Facebook fan page, my YouTube channel, and Twitter page.  This is excerpted from my recent October 2019 #SmallBizChat LIVE interview with […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: cover yourself legally, good contracts, growing and scaling your business, marketing domination strategies, scale your business, small business owners, succeed in small business

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Latest #SmallBizChat

How to Tighten Your Sales Infrastructure (Before Your Bank Account Screams for Help)

If your sales swing between feast and famine every few months, the problem isn’t visibility, branding, or even marketing. It’s your sales infrastructure. Most coaches, consultants, and service-based entrepreneurs start out selling based on talent and hustle alone—no real system, no process, just vibes and referrals. And while that might get you to six figures, […]

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