In business, productivity is the key to success. Whether you’re a budding entrepreneur, a seasoned business owner juggling multiple roles, the ability to get more done in less time can significantly impact your achievements. But how do you go from feeling overwhelmed and overworked to doubling your productivity in just one week? It’s not as […]
The SmallBizChat Podcast: What is Premium Financing with Dr. Verneka Murphy
In this episode, Melinda Emerson is joined by Dr. Verneka Murphy to explore the concept of becoming your own bank through premium finance. The discussion begins with an overview of how life insurance plays a crucial role in this financial strategy. Dr. Murphy delves into the potential risks and impacts of premium financing on estate […]
November 2024 #SmallBizChat: What is Premium Financing?
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
How to Boost Your Revenue with TikTok Ads: A Comprehensive Guide
TikTok has exploded onto the social media scene becoming one of the most popular platforms globally, especially among younger audiences. With over a billion active users, it’s no surprise that you might be eager to tap into TikTok’s vast audience. But advertising on TikTok isn’t just about creating a flashy video; it requires a strategic […]
10 Things You Should Consider Before Buying Social Media Ads
Social media selling is a powerful tool that can help businesses reach their target audience, increase brand awareness, and drive sales. Platforms like Facebook, Instagram, and TikTok offer diverse advertising options that cater to different objectives and audiences. However, before diving into social media advertising, there are several key factors to consider. Here are 10 […]
Automating Affiliate Marketing with AI: Unlocking Efficiency and Revenue Growth
Affiliate marketing has long been one of the most effective methods for small businesses and solopreneurs to grow revenue online. By leveraging affiliates to promote products or services, companies can reach a wider audience with minimal upfront investment. However, managing an affiliate marketing strategy manually can be time-consuming and labor-intensive. In this post, we will […]
The Follow-Up After the Sale: A Critical Strategy for B2B Customer Retention
In the world of Business-to-Business (B2B) transactions, the relationship doesn’t end with the sale. In fact, the most critical phase of the customer relationship often begins after the deal is closed. A successful follow-up is not just a polite gesture, but a deliberate strategy to build customer retention, foster trust, and lay the foundation for […]
Is Your Self-Esteem Holding Back Your Small Business?
Self-esteem is the way we perceive and value ourselves. It is a critical component of our personal well-being. But did you know that it also plays a significant role in the success or failure of your small business? For many entrepreneurs, particularly women business owners, low self-esteem can be a silent saboteur, preventing us from […]
The SmallBizChat Podcast: It’s Your Make It Season with Melinda Emerson
In this episode, Melinda Emerson delves into the challenges posed by current economic pressures and how small business owners can adapt. The discussion covers the importance of reassessing revenue models and the potential of leveraging AI in business operations. Emphasis is placed on maintaining a resilient mindset and setting clear business goals. The conversation shifts […]
How Small Business Owners Can Unlock AI’s Power with Effective Prompt Engineering
AI can be a game changer for businesses of all sizes, helping streamline operations, enhance customer service, and even drive new revenue streams. However, one of the keys to unlocking AI’s full value lies in understanding how to craft effective prompts—a practice known as prompt engineering. Prompt engineering is the art of creating precise, clear, […]
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