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3 Low-Budget DIY SEO Tools for Small Businesses to Use in 2020

June 2, 2020 By Melinda Emerson Leave a Comment

Small businesses have a lot on their plate to maintain and strengthen their position in the market, build a strong brand image, customer loyalty, increase sales, and survive the cut-throat competition. Hence, having a strong brand presence on various online platforms to boost sales and maximize profits is crucial for SMEs to survive. In this […]

Blogging for Small Business Part I – How to Develop a Content Strategy

June 1, 2020 By Melinda Emerson Leave a Comment

I’ve been blogging for 12 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]

The SmallBizChat Podcast: How to Take Any Business to 7 Figures with Steve Dailey

May 28, 2020 By Melinda Emerson Leave a Comment

Steve Dailey is an expert coach who helps small business owners succeed financially and in their lives. He is the founder of Achievement Bridge as well as Entrepreneur Excellence, LLC., a firm dedicated to guiding entrepreneurs in the direction of their desired goals, and ultimately towards lifetime achievement. Steve has contributed his business growth […]

5 Ways Small Businesses Can Use LinkedIn to Boost Their Marketing

May 26, 2020 By Melinda Emerson Leave a Comment

Marketing is essential to your business, not failing. But marketing tactics don’t always work. You can let those PPC ad dollars add up and spend on great content — but what about organic efforts through LinkedIn? I want to share five ways you can leverage LinkedIn to make your marketing efforts more effective. And, in […]

How to Qualify for PPP Loan Forgiveness

May 25, 2020 By Melinda Emerson Leave a Comment

If you were one of the fortunate small businesses that we’re able to secure a Paycheck Protection Program loan (PPP loan), I know you want to make sure that you don’t need to pay it back. I’ve been doing some digging on this, and I hope this post will provide guidance and a better understanding […]

The SmallBizChat Podcast: Exporting Like an Expert with Laurel Delaney 

May 21, 2020 By Melinda Emerson Leave a Comment

Laurel Delaney is a reputed global small business, exporting, and marketing expert with over 25 years of experience. Laurel is the founder and President of management consulting company GlobeTrade, a company dedicated to elevating international entrepreneurship, and also leads a non-profit organization called Women Entrepreneurs Grow Global. Laurel is the best-selling author of works including […]

11 Ecommerce Marketing Tips to Recession Proof your Business

May 19, 2020 By Melinda Emerson Leave a Comment

We’re all going through challenging times. Covid-19 has flipped everything upside down. What was once considered a convenience (ordering online) is now an essential infrastructure. As an eCommerce store owner, you may have actually seen a spike in your sales. But as we slog through an inevitable economic downturn, recession proofing your business is key. For […]

11 Bible Verses for Uncertain Times

May 18, 2020 By Melinda Emerson Leave a Comment

The global pandemic has caused the world to shut down and has been especially hard on small businesses. But there is always a silver lining in every dark cloud. Pain always leaves a gift. Today I want to share some bible verses for uncertain times that may help you see the gifts you have been […]

The SmallBizChat Podcast: How to Dominate the Market with Lethia Owens

May 14, 2020 By Melinda Emerson Leave a Comment

Lethia Owens is the best-selling author of Your Brand Influence: The Art and Science of Building an Influential Personal Brand and one of the top brand gurus in the world. She is a CEO in the technology sector, has launched multiple startups, and is the founder of Game Changers International. Additionally, Lethia is a professional […]

6 Tips For Time Management At A Startup

May 12, 2020 By Melinda Emerson Leave a Comment

In contrast to the popular saying – Time is money, time is a lot more valuable than money; it is life itself. One of the major challenges business owners, especially startups, face is how to efficiently utilize their time to maximize productivity and move to the next level. When you are trying to build an […]