Building a business is about more than just selling products or services; it’s about creating a connection with your audience. You must create a brand, and your customer service needs to live up to your brand promise. Brand love isn’t just a buzzword; it’s the key to customer loyalty, repeat sales, and a growing fanbase […]
SmallBizLady Summer Reading List 2024
It’s Summer, and that means it’s time a grab a good book and grow your expertise. There are many business books that have delivered an array of insightful and actionable reads. There are a particular set of books that I find valuable for small business owners seeking to navigate the complexities of entrepreneurship. Here are […]
15 Heartfelt Ways to Show Customers Love
February is more than just a month for romantic expressions; it’s an opportunity for businesses to extend love and appreciation to your most valuable asset – your customers. While the romantic spirit may be associated with couples, small businesses should embrace the chance to strengthen their bond with customers. Let’s explore 15 creative ways to […]
Turning Resolutions into Reality: A Blueprint for Small Business Success in 2024
As the clock strikes midnight on January 1, small business owners across the globe are filled with renewed hope, setting resolutions to make the coming year their best one yet. However, the unfortunate reality is that many of these aspirations fall by the wayside as the year progresses. The biggest goal killer in business is […]
15 Tips to Attract Customers to Your Small Business
I’ve been a small business coach for a long time now, and it’s interesting how the big questions never change. Whether a person just started their small business or has been running it for a while, they ask me, “How do I attract customers?” The truth is that there isn’t one thing you need to […]
15 Reasons to Start a Business in 2023
At the end of December, I posted a list of my most-read blogs of 2022. Topping the list was this article about 9 reasons to start a business in 2022. I get it! After the downturn that resulted from the pandemic, you want to be sure you are making a calculated decision. And guess what? […]
15 Ways to Create Highly Effective Landing Pages
In the current pandemic all of us need to develop new ways to sell online. The best way to highlight your services or products online is with landing pages. We’ve all clicked through an interesting ad on Facebook looking for more information only to find yourself on a lame landing page that you abandoned it […]
Top 15 Work from Home Apps to Increase Your Productivity
If you are new to working from home, you need the right tools to maximize your productivity. Whether you’re working solo or as part of a team, technology can help you get more done. Here is my list of the top work from home apps you need to rock your new work from home situation. […]
15 Mistakes Not To Make In Your Digital Marketing Approach
Marketing is an essential practice in any organization, and now everything has gone digital, the possibilities are almost endless. Not only is the world of digital marketing exciting, but it is also constantly evolving, and the potential is huge. At the same time, there are mistakes to be avoided at all costs in your digital […]
15 Ways to Engage an Influencer Brand
Do you want to connect with influencers in your industry? Most small businesses do because a positive mention can make or break a new product launch. There are all kinds of influencers. And there are different influencers for different platforms. For example, I have a huge following on my blog and on Twitter and LinkedIn. […]