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You are here: Home / Archives for Branding & Marketing

10 Ways to Promote Your Business Brand in 2020

January 14, 2020 By Melinda Emerson Leave a Comment

Branding is important. Managing your brand offline and online is not a small thing, but if done well, you can reduce your marketing costs and grow your revenues. The more consistent you are with your branding components the more likely someone is to recognize your brand. There are 8 key elements of a small business […]

Filed Under: Branding & Marketing, Grow Your Business, Your Small Business Tagged With: branding, marketing, online brand, small business success

10 Tips To Not Let Email Overwhelm Your Sales Efforts

January 8, 2020 By Melinda Emerson Leave a Comment

10 Tips To Not Let Email Overwhelm Your Sales Efforts - Melinda Emerson

Are you letting email overwhelm your sales efforts? Here are 10 tips to break free from email overwhelm and turn your email process into a selling machine!

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: business processes, business solutions, email, email marketing, email software, email system, mix max

20 Ways to Attract Customers Without Paying for Ads for 2020

January 6, 2020 By Melinda Emerson Leave a Comment

20 Ways to Attract Customers Without Paying for Ads for 2020 FEATURED IMAGE

Acquiring customers is key to staying in business. It’s like fuel for the engine. Some say attracting customers is more art than science. But here’s the deal: once you develop an organized sales process, that includes drives quality leads into your sales funnel, nurturing them and then getting on the phone, zoom or in a […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: ads, advertising, attract more customers, free offer, free webinar online, marketing tactics, prospective clients

15 Mistakes Not To Make In Your Digital Marketing Approach

December 17, 2019 By Melinda Emerson 2 Comments

Marketing is an essential practice in any organization, and now everything has gone digital, the possibilities are almost endless. Not only is the world of digital marketing exciting, but it is also constantly evolving, and the potential is huge. At the same time, there are mistakes to be avoided at all costs in your digital […]

Filed Under: 15 Things Series, Branding & Marketing Tagged With: analytics, brand voice, digital marketing, digital marketing mistakes, digital marketing strategy, marketing, social media post

15 Ways to Engage an Influencer Brand

December 16, 2019 By Melinda Emerson Leave a Comment

15 Ways to Engage an Influencer Brand Open graph

Do you want to connect with influencers in your industry? Most small businesses do because a positive mention can make or break a new product launch. There are all kinds of influencers. And there are different influencers for different platforms. For example, I have a huge following on my blog and on Twitter and LinkedIn. […]

Filed Under: 15 Things Series, Branding & Marketing Tagged With: bloggers, guest post, influencer marketing, influencers, Millennial influencers, relationship marketing, social media influencers

Starting a Podcast on a Budget: Everything You Need to Know

December 10, 2019 By Melinda Emerson Leave a Comment

Starting a Podcast on a Budget: Everything You Need to Know featured Image

You’ve decided to start a podcast, but you’re not quite sure what all you’re going to need to create a truly successful show. Of course, a great podcast always starts with a great idea, so spend a lot of time determining how the show will be laid out, who the hosts are and what types […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: business podcasts, create your own podcast, getting started with podcast, how to create a podcast, podcast, podcast on a budget, podcasting for small business

7 Chatbot Marketing Tactics You Can Use as a Small Business Owner

November 26, 2019 By Melinda Emerson Leave a Comment

 Having a small business is a lot of work, and it can be expensive. But there are ways to make it easier! Using chatbots can help your small business save time and money so you can focus on growth. Keep reading for my list of 7 small business chatbot marketing tactics that you can use […]

Filed Under: Branding & Marketing, Customer Service Tagged With: bots, chatbot, chatbot marketing, customer services, generate leads, small business marketing, small business marketing tips

How to Promote Your Brand in 10 Different Ways

November 12, 2019 By Melinda Emerson Leave a Comment

how to promote your brand

When you have a product or service business you are also a brand and you must promote your brand to stay top of mind with existing and potential customers to increase your sales.  There are lots of ways to promote your brand before and after the sale.  Here are the 10 best Ideas that I […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: branding, marketing, promote your brand

How to Spur Your Brand Visibility with Social Media

November 5, 2019 By Melinda Emerson Leave a Comment

How to Spur Your Brand Visibility with Social Media Featured Image

According to Statista, 2.82 billion people are active social media users and we will have around 3.1 billion social media users by 2021. That’s a third of the world’s population. Over the past decade, social media has turned into a gold mine for brands. If used aptly and judiciously, brands strike gold. There have been […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Brand Awareness, brand visibility, small business brand awareness, social media goals, social media influencers, social media platforms, Social Media Strategy

Things I Learned Attending Marketing School

October 21, 2019 By Melinda Emerson Leave a Comment

Things I Learned Attending MarketingProf’s Marketing School - Featured Image OG

I have been a fan of MarketingProfs for as long as I’ve been the SmallBizLady. Last week, they finally brought their Annual B2B Forum close enough to Philadelphia for me to pop in and check it out. There was so much valuable content I felt like I went to marketing school.  Now, I must admit, […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: customer experience, expert marketer, Mark Schaefer, marketing, marketing rebellion, marketing school, small business marketing strategy

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Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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