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You are here: Home / Archives for Branding & Marketing

3 Ways to Boost Your Small Business Marketing Using Psychology

October 22, 2019 By Melinda Emerson Leave a Comment

Small business marketing can be tough sometimes. As well as focusing on lead generation, you have to spend time nurturing and pushing customers through your sales funnels to create essential customer loyalty. Sometimes, you could benefit from extra strategies to give your small business marketing an edge. Using the power of psychology in your marketing […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: marketing psychology, marketing strategies, psychology, small business brand awareness, small business marketing, small business marketing tips, social proof

How to Build a Brand on Amazon

October 3, 2019 By Melinda Emerson Leave a Comment

How to Build a Brand on Amazon- OG

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Andrew Morgans, @MarknologyE. Andrew is a thought leader in the Amazon Branding space. He is the founder of Marknology™, a Kanas […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: Amazon, amazon business, amazon sales, amazon seller, branding, build a brand on Amazon, ecommerce, marketing, selling on amazon, small business branding

The 5 Top Advantages of Brand Marketing

October 8, 2019 By Melinda Emerson Leave a Comment

The 5 Top Advantages of Brand Marketing - OG

Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: brand, brand loyalty, brand marketing, branding, customer loyalty, Customer satisfaction, customers, marketing, repeat business, small business marketing, small business marketing tips

20 Best Places to Pitch a Guest Blog Post

September 30, 2019 By Melinda Emerson Leave a Comment

20 Best Places to Pitch a Guest Blog Post - OG

If you are using content marketing, blogging, and SEO, to grow your small business brand, guest blogging is an effective way to go about it. Guest blogging is when you write a blog post for someone else’s website. To properly pitch a guest blog post, the key is to understand the purpose of the blog/website […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: benefits of blogging, blog, blogging rules, business blog, guest blog, guest blog post, guest blogging, small business blog, small business blogging

Getting Better Results from Your Business Blog in 2019

September 19, 2019 By Melinda Emerson Leave a Comment

Getting Better Results from Your Business Blog in 2019 - OG

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Carolyn Crummey, @VirTasktic. Carolyn Crummey is the owner of VirTasktic – a content marketing agency that specializes in working with small […]

Filed Under: Branding & Marketing, SmallBizChat, Your Small Business Tagged With: blog, blogging, blogging rules, blogging strategy, business blog, Content, content marketing, marketing, small business blog

How to Present Your Business Proposal to Win Clients

October 1, 2019 By Melinda Emerson Leave a Comment

How to Present Your Business Proposal to Win Client- OG

Proposing your business plan in front of the clients is the culmination of a very long sales process. The chances are that you spent a great deal of time preparing your pitch…but the thought of presenting it might horrify you because you are afraid you won’t keep your audience hooked. This article will surely help […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: business pitch, business plan, business presentation, business proposal, customer service in small business, pitch

Christmas is Coming: Will Your Business Be Ready for Holiday Sales?

September 2, 2019 By Melinda Emerson Leave a Comment

Christmas is Coming_ Will Your Business Be Ready for Holiday Sales_ - OG

The holidays are just around the corner, and with more tariffs on Chinese imported good set to kick in on Dec 15th, people will shop early this year. Are you ready for holiday sales? It’s time to plan now for the biggest shopping season of the year. The sales will be rolling by Halloween, so […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Your Small Business Tagged With: business holiday sales, Christmas, christmas sales, christmas shopping, Christmas shopping season, holiday, holiday sales, holiday shopping, promotions strategy, small business marketing tips, small business Saturday

5 Conversion Rate Optimization Trends You Need to Follow

September 3, 2019 By Melinda Emerson Leave a Comment

Conversion Rate Optimization - OG

 Conversion Rate Optimization. As a business, it’s vital that you consider this essential process when you’re analyzing your operations and planning how to grow, improve, and enhance yourself now and in the future. The key here, as the title suggests, is to optimize your conversion rates in order to maximize the number of people who […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: conversion rate, conversion rate optimization, conversions, CRO, grow your small business, marketing, sales, small business, website optimization

Ask SmallBizLady: What Is the Best Time to Post Facebook Ads?

August 19, 2019 By Melinda Emerson Leave a Comment

What Is the Best Time to Post Facebook Ads? -OG

One of the most common questions I get from business owners when it comes to selling on Facebook is…Does it really work? Here’s my answer: yes, yes, and YES! Then, once convinced, they ask “what is the best time to post Facebook ads if I want to drive sales?” Well, the short answer to that […]

Filed Under: Ask Smallbizlady, Branding & Marketing Tagged With: advice from smallbizlady, Facebook ads, facebook marketing, Selling on Facebook, smallbizlady

What You Need to Know About SEO for Your Business Website

August 15, 2019 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Akilah Thompkins, @girlgetvisible. Akilah is the owner of Girl Get Visible, Author of My SEO Workbook and the host of the […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: business website, Google ranking, keywords, search engine optimization, SEO, small business, website

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Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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