Proposing your business plan in front of the clients is the culmination of a very long sales process. The chances are that you spent a great deal of time preparing your pitch…but the thought of presenting it might horrify you because you are afraid you won’t keep your audience hooked. This article will surely help […]
Christmas is Coming: Will Your Business Be Ready for Holiday Sales?
The holidays are just around the corner, and with more tariffs on Chinese imported good set to kick in on Dec 15th, people will shop early this year. Are you ready for holiday sales? It’s time to plan now for the biggest shopping season of the year. The sales will be rolling by Halloween, so […]
5 Conversion Rate Optimization Trends You Need to Follow
Conversion Rate Optimization. As a business, it’s vital that you consider this essential process when you’re analyzing your operations and planning how to grow, improve, and enhance yourself now and in the future. The key here, as the title suggests, is to optimize your conversion rates in order to maximize the number of people who […]
Ask SmallBizLady: What Is the Best Time to Post Facebook Ads?
One of the most common questions I get from business owners when it comes to selling on Facebook is…Does it really work? Here’s my answer: yes, yes, and YES! Then, once convinced, they ask “what is the best time to post Facebook ads if I want to drive sales?” Well, the short answer to that […]
What You Need to Know About SEO for Your Business Website
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Akilah Thompkins, @girlgetvisible. Akilah is the owner of Girl Get Visible, Author of My SEO Workbook and the host of the […]
Supercharge Your Small Business with These 3 Actionable Content Marketing Strategies
You’re posting on social media for your small business. You’re writing educational blog posts. You’re making entertaining videos. You’re checking all the boxes and churning out content left and right. But maybe you’re finding yourself stuck in a rut and wondering if your current content marketing strategy is actually helping grow your business. If you’re […]
New Resource Gets Small Business Owners on the Road to Financial Freedom
Carol has had a hard second year in business. She hired a so-called social media expert who promised her that she would boost her sales on Facebook. After six months and $7,000, Carol hadn’t got one customer from Facebook ads. When Carol found out about the strategy outlined in my new eBook, “How to Make […]
How to Build a Brand Strategy for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Orsolya Herbein, @HerbeinOrsolya, who shared tips for how to build a brand strategy for your small business. Orsolya is co-founder and […]
How to Use Video to Rehumanize Your Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview about video communication and marketing with Ethan Beute @EthanBeute. Ethan is Vice President of Marketing at BombBomb and author of Rehumanize Your Business: How […]
How to Protect the Intellectual Property in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview about intellectual property and trademark with Andrea Evans @evansiplaw. Andrea is the owner of the IP law firm, The Law Firm of […]
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