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You are here: Home / Archives for Branding & Marketing

The Perfect PR Pitch For Your Small Business

October 22, 2009 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @PRSarahEvans. Sarah is a public relations and new media strategist at @SevansStrategy.  Sarah has worked extensively in the non-for-profit, higher education and […]

Filed Under: Branding & Marketing, SmallBizChat, Social Media Tagged With: blogs, JournChat, melinda emerson, pr pitches, press releases, PRSarahEvans, Public Relations, Sarah Evans, SmallBizChat, smallbizlady, social media, social media press releases, twitter

How to Leverage The New Rules of Small Business Marketing

November 15, 2012 By Melinda Emerson 3 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Barbara Findlay Schenck @bizstrong about the new rules for marketing to screen-connected customers. Barbara helps entrepreneurs plan, brand, market, and sell their […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @Bizstrong, Barbara Findlay Schenck, entrepreneur, marketing, small business tips

How to Master, Manage and Communicate Your Message

October 16, 2014 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @kimydavis. Kim Y. Davis is a Houston-based journalist, speaker and consultant. She writes and produces print, online and video content for […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @kimydavis, Kim Y. Davis, marketing, Public Relations, small business pr

How to Tap into the Power of Branded Marketing Items

November 7, 2013 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @VickieMacFadden. Vickie MacFadden has operated retail Internet sites since 1999. Her first web business was Five Star Baskets, a gift […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @VickieMacFadden, promotional marketing, promotional products, small business marketing, Vickie MacFadden

6 Strategies for Bringing in the Holiday Sales

November 11, 2013 By Melinda Emerson 2 Comments

The holiday season is rapidly approaching and whether you’re a yoga studio or an e-commerce retailer, you need to have a strategy in place. According to the National Retailers Federation, many business owners make more than 40% of their revenues during the holiday season and you don’t want to be left out of the rush. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: holiday sales, holiday selling, small business sales

5 Compelling Reasons to Switch to Inbound Marketing

November 12, 2013 By Melinda Emerson 4 Comments

Guest Article If you want to stop making cold calls to promote your small business, it’s time to consider using inbound marketing as your main marketing strategy. So what is inbound marketing? Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: @Kristy_Totin, inbound marketing, Kristy Totin, small business marketing

Unleash Your Brand Words

November 14, 2013 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with M. Shannon Hernandez @WritingWhisper Through her private and group coaching sessions, you can find her diligently delving into the written word and […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @WritingWhisper, brand words, M. Shannon Hernandez, small business marketing

7 Ways To Promote Your Small Business On The Go Using Social Media

October 7, 2013 By Melinda Emerson 2 Comments

The life of a small business owner can be harried and frenetic: working tirelessly to expand business, meet clients, guide employees, and jump on and off conference calls — and so much more. While social media might seem like an additional task on an ever-growing list, it can be used during the most chaotic times. […]

Filed Under: Branding & Marketing, Social Media Tagged With: location based marketing, small business marketing, social media, tweetchat

5 Ways to Sell More Books and Ebooks on Amazon

September 10, 2013 By Melinda Emerson 2 Comments

Guest Article Many authors find that just because their book or ebook is available on Amazon, that doesn’t mean readers will find it or make a decision to buy. Amazon carries millions of book titles, and that means that you have to do the work to help your audience find yours. Following are some easy […]

Filed Under: Branding & Marketing, Grow Your Business, Guest Articles Tagged With: @bizauthor, how to sell an ebook, Stephanie Chandler

How to Develop a Marketing Plan for a Non-Fiction Book

September 26, 2013 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Stephanie Chandler, @Bizauthor.  Stephanie is the author of several books including The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @bizauthor, book marketing, book publishing, Stephanie Chandler

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Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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