What’s your small business brand? Every business should have a clear definition of its brand identity. To put it simply, a brand is what your customer thinks of when she hears your company or product name. The brand is typically the visual image of your business (your logo) and how your product is expressed. Companies […]
How to Write Your Book FAST!
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @ BizBookWriter. Julie Anne Eason has been a professional writer for over 20 years. After figuring out that fiction writing wasn’t […]
Resources to Use Twitter to Grow Your Small Business
I regularly get emails and direct messages asking me if I tweet myself or if use a team of people help me maintain my Twitter accounts. I have two @smallbizlady and @smallbizchat. Well, the answer is that I do it myself, and here’s some of the tools that I use to manage my online brand […]
How to Bring in More Profit and More Customers this Holiday Season
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This week’s guest is Marcus Lemonis @MarcusLemonis – Marcus is chairman and CEO of Camping World and Good Sam Enterprises and host of CNBC’s Primetime reality series “The Profit,” […]
The 5 Best Places to Circulate Your Content Online
You’ve poured all your energy into writing amazing blog content, whitepapers, or ebooks, and now you need an audience. Sure, you’re sharing it with your social media audience, but that’s not netting the visits and downloads you really want. While you can waste plenty of time trying to amplify your content’s reach in the wrong […]
5 Ways Color Can Improve Your Small Business
SPONSORED POST Ever since color television was invented in 1953, color has been critical to telling a visual story. Whether you are a start-up or established business, spending the extra money on color images or color ink may seem out of the question when you are launching a marketing campaign. But using color could mean […]
7 Ways to Attract New Customers
If you are in business you are probably always looking for ways to attract new customers. If not, shame on you. Don’t be so busy doing business that you are not busy looking for business. If you do not have an updated marketing plan, here are a few ideas that you can use to start […]
6 Things Oprah Winfrey Taught Us About Business
Oprah Winfrey is my hero. I never thought about being an entrepreneur until she got on my radar when I was in college in the early 90’s. It was around that time that she opened Harpo Studios in Chicago, making her the third woman in the American entertainment industry (after Mary Pickford and Lucille Ball) […]
The Perfect PR Pitch For Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @PRSarahEvans. Sarah is a public relations and new media strategist at @SevansStrategy. Sarah has worked extensively in the non-for-profit, higher education and […]
How to Leverage The New Rules of Small Business Marketing
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Barbara Findlay Schenck @bizstrong about the new rules for marketing to screen-connected customers. Barbara helps entrepreneurs plan, brand, market, and sell their […]
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