Video is hot online, YouTube is the second highest search engine on the internet, so you need to figure how to incorporate original video content into your content marketing strategy. How-to videos are most popular among video searches. So, how do you create a great how-to video for your small business? As a former TV producer in my past career […]
15 Things About Using Mobile Web Marketing in Your Small Business
This month I’m celebrating my 15th Anniversary in business, don’t forget to sign up for your chance to win SmallBizLady’s 15 Days of Giveaways Contest. Today is Part IV of my 15 Things Series. Today we’ll discuss mobile web marketing best practices. There are various forms of mobile web marketing such as text messages, mobile […]
How to use Google Analytics to Boost Your Marketing Efforts
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jennifer Shaheen @techTherapist. For more than 15 years, Jennifer has been teaching customers how to build technology connections. Her company, The […]
How to Find the Small Business Mentor You Need
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @DorieClark. Dorie Clark is a marketing strategy consultant and frequent contributor to the Harvard Business Review and Forbes. Recognized as a […]
Is a Webinar Right for Your Small Business?
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @kimberliallen. Kimberli Allen has worked in the virtual collaboration industry for more than a decade, first through WebEx Communications, then taking […]
How to Run a Successful Home-based Business
Many folks think that building their own home-based business is the opportunity of a lifetime. We fall in love with the idea of being our own boss, setting our own schedule, even the idea of no longer having to wear a corporate uniform every day is a huge draw for some would-be entrepreneurs. Every day, […]
Managing a Crisis In Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed on Twitter from 8-9pm ET. This is excerpted from my recent interview with Jane Jordan-Meier @aussiechic on Twitter. Jane is a famous import from Australia. She has worked for many years in and around the […]
How to Write Web Copy That Sells
From time to time as Smallbizlady, I conduct interviews with small business experts that could benefit my audience. This is excerpted from my #smallbizchat interview with Monica Day @monicaaday about writing web copy that sells. Monica Day is a full-time direct mail copywriter. She primarily writes for clients who have information products in the financial, travel, and self-improvement industries. Monica […]
6 Things Michael Jackson Taught Us About Business
1) You must be excellent Michael Jackson was nothing if not a perfectionist. He was the greatest entertainer of all time, because he had his hands in everything. It wasn’t just about the music; he designed the lighting, the choreography, the video montages, and his wardrobe. When you first start a business you do 10-12 […]
Niche to Get Rich
From time to time as SmallBizLady, I conduct interviews with small business experts that could benefit my audience. This is excerpts from my #smallbizchat interview on Twitter with Isabella Murphy @nichelady. She’s a Product Creation Specialist, Niche Marketer – CEO of Staying Paid.com – making payday come everyday through strategy, not chance! She is a professional writer, and blogs […]
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