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You are here: Home / Archives for Branding & Marketing

The New SEO for Small Business Owners – QA with Chris Bennett

September 1, 2011 By Melinda Emerson 8 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Chris Bennett @chrisebennett, the CEO of Central. Chris and his Co-Founders created website builder so small business owners all over the world can build their […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: online marketing, SEO, website

Small Business SEO Basics

April 29, 2010 By Melinda Emerson 10 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed on Twitter from 8-9pm ET. This is excerpted from my recent interview with @WayneHurlbert. Wayne is a well known SEO and internet marketing consultant. He is also a highly regarded speaker and business book reviewer. […]

Filed Under: Branding & Marketing, Grow Your Business, SmallBizChat, Social Media, Solopreneurs, Your Small Business Tagged With: blogging, melinda emerson, search engine optimization, SEO, small business, SmallBizChat, smallbizlady, social media, Wayne Hurlbert

6 Ways You Can Use Pinterest to Grow Your Small Business

November 12, 2012 By Melinda Emerson 2 Comments

It’s clear that social sharing is now a common factor in online marketing for small businesses. But it’s not about blogs and written content, Pinterest allows users to “pin” images and video to a virtual bulletin board, which can be shared or pinned. It is important to pin images to your board that are compelling enough […]

Filed Under: Branding & Marketing, Social Media Tagged With: pingraphy, pinning, pinterest

Understanding the Basics of Search Engine Optimization

September 4, 2014 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @bskogrand. Brant Skogrand, APR, MBC, is the chief communications officer of Skogrand PR Solutions, a public relations, social media and search engine […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat, Technology Tagged With: @bskogrand, Brant Skogrand, keywords, search engine optimization, SEO

How to Get and Leverage Media Coverage for Your Small Business

September 11, 2014 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @womenrecharged. Aprille Franks-Hunt is an author, speaker, life & business advisor, as well as a multi-faceted business professional, who walked away from […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @womenrecharged, Aprille Franks-Hunt, media coverage, small business public relations

Debunking the Branding Myth

August 21, 2014 By Melinda Emerson Leave a Comment

SMALL-BIZ-CHAT-LOGO_20121-300x123

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @bizbuild.  Karen Carr-Crawford is an entrepreneurial driven professional with 18 years of documented success and experience in marketing management, marketing plan development, […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @bizbuild, debunking the branding myth, Karen Carr-Crawford

How to Develop Your Content Strategy

July 17, 2014 By Melinda Emerson 1 Comment

SMALL-BIZ-CHAT-LOGO_20121-300x123

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with John Hall, @influenceandco. John is the co-founder and CEO of Influence & Co., a content marketing firm that focuses on strategic alignment across all […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @influenceandco, blogging for business, content marketing, John Hall

How To Keep Your Small Business Relevant and Top of Mind

July 24, 2014 By Melinda Emerson Leave a Comment

SMALL-BIZ-CHAT-LOGO_20121-300x123

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @DeborahShane.  Deborah Shane is a branding strategist, social media consultant, featured writer and speaker.  Author of two books, her new book […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @DeborahShane, #trusthewhy, Deborah Shane

Are You Thinking of Changing Your Small Business Online Identity?

May 6, 2014 By Melinda Emerson Leave a Comment

Sponsored Post Selecting an appropriate domain name is important in building a business online presence. Some say, you should check if the URL is available before you even decide on a name for your business. But if you are already in business, chances are you already have a website and a brand. Earlier this year, […]

Filed Under: Branding & Marketing, Featured Post, Technology Tagged With: generic Top-Level Domains, gTLDs, small business websites

Boost Your Small Business Brand with Pinterest

September 29, 2014 By Melinda Emerson Leave a Comment

By now we have all heard about Pinterest and the amazing growth the social media network has demonstrated over the last year. Interest in Pinterest is still building and growing, and it appears to be here for the long haul, at least according to the 70 million users who enjoy pinning images ranging from fashion to […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media Tagged With: pinterest, small business marketing

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Secure PR for Small Businesses with Michelle Songy

In this episode, Melinda Emerson welcomes Michelle Songy, CEO of Presshook, to explore the world of public relations for small businesses. Michelle addresses common misconceptions about PR and emphasizes the importance of preparation and crafting an effective pitch. The discussion highlights the significance of understanding your audience to prevent typical PR blunders and the value […]

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