I know a woman (let’s call her Sarah) who was a vice president at a major Fortune 500 company. She was a sassy 48-year-old single MBA who was very successful climbing the corporate ladder. She worked in marketing, managing a brand at her company and making a handsome six-figure income. Then one day she decided […]
How to Make the Most of Social Media Marketing
Leveraging the power of social media to market your brand in the Web 2.0 world is imperative to remaining viable as a business owner. Having social media profiles on Facebook, Twitter, and LinkedIn aren’t enough to take advantage of the marketing opportunities that new media environment has created. You need to adopt a comprehensive strategy […]
How to Get Started on Twitter
Using Twitter is a great way to start building your online brand. If you can send a text message, you can tweet. You can only communicate using 140 characters on Twitter, but if you want people to Retweet (RT) or share your content, you should cut your tweets down to 125 characters. Here a few […]
10 Things to Grow Your Business This Summer
Summer is here! Now that the kids are out of school, you might be thinking about how to reduce your work schedule, but that’s the worst thing you could do. It’s time to turn up the heat in your business. Third and fourth quarters are critical times in business. You may have customers who are […]
How Effectively Managing Relationships Leads to Business Success
Relationships are fundamental to how we operate and interact with each other. They may begin as an unassuming acquaintanceship and are often influenced by our surroundings. So interaction anywhere from that with a family member or others via our work environment, interest groups or associations can initiate relationships. Over time, relationships are built upon and […]
Do You Have a Holiday Sales Strategy Yet?
Do You Have a Holiday Sales Strategy Yet? If you sell stuff online or offline, it’s time to create a Christmas holiday strategy. Some businesses make 80% of their profit over the holidays, so you need to make sure that you get your share of the holiday spending. You should be thinking about how you […]
10 Tips To Recession Proof Your Small Business
Sponsored Post If you are tired of hearing about the recession or the potential of a double dip recession due to foreign markets crashing now, Listen up. It does not matter. Recession or not you need to run your business well. You need to be an agent of convenience for your best target customer, manage […]
How to Avoid a Daily Deal Disaster
Marketing companies like LivingSocial, Groupon and more, are services with vast databases and are perfectly positioned to help you put together a promotional offer aimed at reaching targeted customer prospects. By jumping on the coupon clipping trend associated with today’s deal-savvy shoppers, your business can grab lots of new customers. But, will they keep coming back after […]
The Lifeline of Your Business: 5 Rules to Loving Your Sales CRM
Guest Article Don’t hate your sales CRM. It’s your friend. Really it is. An effective CRM – Customer Relationship Management – system can be the lifeline of your business. I have had the pleasure of using five different CRM systems (plus spreadsheets, notebooks, and my good old memory) over the last 15 years. Quite frankly, […]
The Daily Deal Isn’t Dead Yet
We all know that consumers are not as excited about the Groupon emails that land in their inboxes as they used to be, and we’ve all heard the horror stories of businesses that were overwhelmed or even destroyed by a poorly planned campaign. But, some businesses are making them work. Here’s one. 24-year-old Jacomo Hakim, […]
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