It’s a sobering statistic: 82% of coaching businesses fold within the first two years. While coaching can be rewarding, navigating the business side of things is often a steep learning curve. In this article, I’m sharing 30 actionable strategies to defy that statistic and thrive in the competitive field of coaching. Let’s go! 30 Ways […]
How to Achieve Sustainable Business Success: Inspiration or Motivation?
The terms “inspiration” and “motivation” are often used interchangeably, yet they are distinct concepts that play vital roles in driving success. While both are essential for achieving goals and propelling businesses forward, their nuances are worth exploring to understand why having both is imperative for achieving sustainable business success. Defining Inspiration and Motivation Inspiration and […]
Marketing Qualified Leads vs. Sales Qualified Leads
When it comes to lead generation, all leads are not equal. There are Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). They represent two distinct stages in the lead generation and conversion process. Both terms are used to categorize leads based on their readiness to move through the sales funnel, but they represent different […]
When Should You Update Your Pricing?
Pricing is one of those things that can make or break your small business. Set it too high, and you’ll scare customers away; too low, and you’re leaving money on the table. Chances are you put considerable thought into your pricing when you started your small business. But pricing isn’t a set-it-and-forget-it task. What worked […]
How to Write a Marketing Plan in 7 Simple Steps
Jumping into the world of small business? Kudos to you! It’s a thrilling ride, but you need a game plan to make the journey smoother. If you’re wondering how to write a marketing plan, you came to the right place. This guide will break down how to write a marketing plan in seven easy-to-follow steps. […]
How to Get Corporate Sponsorships
Do you ever daydream about partnering with big brands? It’s not just a dream. Corporate sponsorships aren’t just for big players; small businesses can get in on the action, too. Today, I’m going to explain how to make it happen. This guide will share how corporate sponsorships work and how you can snag one for […]
How to Use a Book to Promote Your Brand
While digital marketing strategies dominate the advertising world, there is still something powerful about using traditional methods to promote your brand. One such method is writing a book. Publishing a book can establish your brand’s authority, showcase your expertise, and help you reach a wider audience. In this post, I’ll share ideas on how you […]
10 Holiday Sales Tips to Help You Prep Ahead for the Best Season Yet
September is here, and the unofficial countdown to the holiday season has begun. I always advise small business owners to plan for the holiday season early, but it’s even more critical this year. Given the unique challenges we’re facing (from the economy to hiring to a resurgence of health concerns), you need to jump-start your […]
How to Become a Great Business Coach
The demand for skilled business coaches is on the rise. Business coaching offers valuable guidance and support to entrepreneurs, executives, and professionals seeking to enhance their skills, overcome challenges, and achieve their goals. If you are passionate about helping others succeed and possess strong business acumen, becoming a successful business coach can be a fulfilling […]
20 Steps to Get Started with Professional Speaking
If you have a powerful message to share, unique insights, or specialized knowledge, professional speaking could be the perfect platform for you. But how do you get started? In this article, I’ll outline a 20-step process to help you embark on your professional speaking journey. 20 Steps to Get Started with Professional Speaking Like any […]
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