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You are here: Home / Archives for Grow Your Business

Strategies to Grow Your Subscriber List for a Newsletter or Blog

April 1, 2024 By Melinda Emerson Leave a Comment

Growing your subscriber list for a small business newsletter or blog is vital for expanding your reach, increasing engagement, and driving conversions. Building a robust subscriber base allows you to connect with your target audience, nurture relationships, and effectively promote your products or services. In this post, we’ll explore proven strategies for growing your subscriber […]

Filed Under: Fix Your Business, Grow Your Business, Technology, Your Small Business Tagged With: audience, Benchmarking, blog, content creation, contests, conversions, email segmentation, engagement, giveaways, growth strategies, incentives, list health, list hygiene, marketing, newsletter, paid advertising, pop-up forms, pruning, referrals, segmentation, SEO optimization, small business, social media promotion, strategy optimization, subscriber list, subscription forms

Strategies to Improve Your Closing Rate as a Small Business

March 25, 2024 By Melinda Emerson Leave a Comment

Mastering the art of sales is essential for driving growth and success. One key metric that directly impacts your bottom line is your sales closing rate—the percentage of leads or prospects that ultimately convert into paying customers. Improving your sales closing rate not only increases revenue but also maximizes the return on your sales efforts. […]

Filed Under: Cash Flow & Finance, Customer Service, Fix Your Business, Grow Your Business, Uncategorized, Your Small Business Tagged With: business development, business growth, buying intent, closing rate, customer acquisition, customer engagement, customer relationship, growth, lead qualification, lead scoring, marketing, sales, sales process, sales strategy, sales success, sales tips, sales training, small business, strategy

Why All Successful Small Business Owners Have a Coach

March 4, 2024 By Melinda Emerson Leave a Comment

Small business owners face a multitude of challenges on their journey to success. From navigating challenges with the economy and gas prices to managing day-to-day operations, the path to building a thriving business can be daunting. However, one common thread unites many successful entrepreneurs: the presence of a business coach. While some may view coaching […]

Filed Under: Fix Your Business, Grow Your Business, Uncategorized Tagged With: accountability, Brand Building, business coach, business development, business growth, Business Mentoring, business success, Coaching Group, Coaching Programs, Entrepreneurial Guidance, entrepreneurial journey, entrepreneurship, goal setting, Leadership Coaching, Master Your Craft, Podcast Guest, Podcasting Tips, Small Business Coaching, small business owners, small business tips

Mastering the Art of Being An Amazing Podcast Guest: A Comprehensive Guide

February 26, 2024 By Melinda Emerson Leave a Comment

Podcasts have emerged as a powerful platform for becoming a brand in demand. By sharing knowledge, insights, and stories with a global audience, you can position yourself as a national brand. As a guest on a podcast, you have the opportunity to showcase your expertise, connect with new audiences, and amplify your personal brand. However, […]

Filed Under: Branding & Marketing, Grow Your Business, Uncategorized Tagged With: guest appearances, podcast appearances, podcast branding, podcast content repurposing, podcast directories, podcast engagement, podcast guests, podcast metrics tracking, podcast outreach, podcast pitching, podcast platforms, podcast promotions, podcast research, podcasting, podcasts, social media networking, virtual assistant

Why You Need a Brand Refresh

February 19, 2024 By Melinda Emerson Leave a Comment

 When was the last time you evaluated your brand? For small business owners who need to stay relevant, competitive, and engaging, it is paramount to refine your brand and messaging as your business transforms. One of the most powerful tools at your disposal is your brand. As time progresses, the effectiveness and resonance of your […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Fix Your Business, Grow Your Business, Women in Business, Your Small Business Tagged With: brand evolution, brand identity, brand perception, brand refresh, brand resilience, brand strategy, branding, business growth, competition, competitive differentiation, customer engagement, innovation, market trends, name change, rebranding, small business, strategic branding, target audience

30 Effective Strategies to Help Your Small Business Drive Leads

February 5, 2024 By Melinda Emerson Leave a Comment

When it comes to running a small business, finding new leads is always a challenge. Whether you’re a startup or an established business, the key to sustained growth lies in continually expanding and maintaining your customer base. Let’s explore 30 effective strategies to help your small business attract and engage with fresh leads. Define Your […]

Filed Under: Branding & Marketing, Grow Your Business, Uncategorized, Your Small Business Tagged With: Ask for Referrals Directly, Build a Loyalty Program, Build Personal Connections, content marketing, Create a Google My Business Profile, Create a Referral Culture, Create a Referral Program, customer feedback, Define Your Niche Target Audience, Educate Customers on Your Referral Program, email marketing, Highlight Referral Success Stories, Host Customer Appreciation Events, Host Webinars and Live Events, Leverage Follow-Up Communication, leverage social media, Local SEO Analytics, Location-Based Landing Pages, Network Within the Community, Networking Events, Offer Free Strategy Session, optimize your website, Partnerships and Collaborations, Provide Excellent Customer Service, Run Contests and Giveaways, Utilize Chatbots, Utilize Local SEO, Utilize Online Directories, Utilize Retargeting Ads, Utilizing SEO (Search Engine Optimization) strategies

New Year, New Focus: Elevating Holistic Well-being for Employees This Year

January 29, 2024 By Melinda Emerson Leave a Comment

  Sponsored by MetLife. Early-2024 is the perfect time to outline goals for the year ahead. As business owners, many of us will have professional goals that are unique to our companies, such as growing our revenues, attracting and retaining talent, training and developing, and supporting employees with their mental health and overall well-being.  New […]

Filed Under: Featured Post, Fix Your Business, Grow Your Business, Guest Articles, Human Resources, Leadership, Teams, Uncategorized, Your Small Business Tagged With: Benefits Planning, Business Adaptation, business goals, Business Objectives, business strategy, Early-2024, Employee Benefits, employee engagement, Employee Recruitment, employee retention, Employee Satisfaction, Employee Well-being, Financial Security, Financial Wellness, health insurance, Mental Health Support, metlife, New Year's Resolutions, Paid Leave, Professional Development, Small Business Benefits, small business challenges, small business resources, Small Business Trends, talent management, talent retention, Workplace Wellness

Empowering Small Businesses: Cultivating a Culture of Data-Driven Decision-Making

January 22, 2024 By Melinda Emerson Leave a Comment

In an era where information is king, small businesses face a pivotal challenge: how to transform raw data into actionable insights that drive strategic decision-making. Establishing a culture of data-driven decision-making is not merely an option; it is a necessity for thriving in the competitive landscape. Let’s explore the key steps and benefits of fostering […]

Filed Under: Fix Your Business, Grow Your Business, Melinda Emerson @SmallBizLady, Teams, Your Small Business Tagged With: achieve your business goals, Business Objectives, business plan, improvement, small business, small business owners, small business tips

Turning Resolutions into Reality: A Blueprint for Small Business Success in 2024

January 1, 2024 By Melinda Emerson Leave a Comment

As the clock strikes midnight on January 1, small business owners across the globe are filled with renewed hope, setting resolutions to make the coming year their best one yet. However, the unfortunate reality is that many of these aspirations fall by the wayside as the year progresses. The biggest goal killer in business is […]

Filed Under: 15 Things Series, Business Inspiration, Fix Your Business, Grow Your Business, How to Start, Melinda Emerson @SmallBizLady, Your Small Business Tagged With: business growth, business planning, business strategy, Clear Goals, coaching, Consultation, customer loyalty, entrepreneurship, Failure to Implement, Financial Goals, goal setting, Health and Well-being, New Year Resolutions, personal growth, Productivity, Professional Development, Resolutions Into Reality, Small Business Coaching, Small Business Resolutions, small business success, strategic planning, Team Building, Technology in Business, Time management, work-life balance

Aligning Talent Expectations with Employer Needs: Benefits in Focus

January 2, 2024 By Melinda Emerson Leave a Comment

metlife talent

  Sponsored by MetLife.    As we kick off 2024, you are likely spending time thinking about your company’s objectives and plans for the year ahead. What’s top of mind for you and your team? Q1 serves as a strategic time to engage with your employees and proactively understand what’s changed over the past year. […]

Filed Under: Featured Post, Grow Your Business, Guest Articles, Leadership, Teams, Uncategorized, Your Small Business Tagged With: benefits, Benefits Planning, Business Adaptation, business strategy, compensation package, dental insurance, Employee Benefits, employee engagement, Financial Security, human resources, interest rates, life insurance, metlife, small business challenges, Small Business Trends, talent management, talent retention, Workplace Wellness

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