The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott ( J. Wiley & Sons, 2010) In 2007, when it originally published, a friend suggested I read The New Rules of Marketing and PR and […]
Can a Mastermind Group Help Your Small Business?
Did you know that mastermind groups have the power to change your business and keep you sane as an entrepreneur? For the last few years, I have participated in two mastermind groups that have made all the difference in my business. One is a mixed group of professional speakers and coaches that is focused on […]
Top 5 Business Plan Mistakes
Successful businesses run based on an up-to-date business plan, particularly if you have a need to secure outside funding to launch or grow your business. In order to make your business plan turn into a document that you can actually use to run your business, it’s best to avoid these 5 common mistakes when writing […]
Smallbizlady’s 7-Step Course Correction in Your Small Business
I often use real coaching situations to develop content for this blog. I recently came across three women business owners who told me that they’d been in business 10-20 years, and that they were stuck and constantly in fear of what was going to happen next in their businesses. It occurred to me that more […]
Best of How To Succeed As Your Own Boss 2010
Many of you who follow this blog are aware that I believe that the best thing you can do for your small business is pray over it every day. The most popular post on my blog this year was this one I wrote last January on the top 10 Bible verses that I thought could […]
Big Things to Come From SmallBizLady in 2011
I am so excited to announce Become Your Own Boss in 12 Months has won a Reader’s Choice Award in 2010 Small Business Book Awards by Smallbiztrends.com. If you still haven’t grabbed a copy click to order an autographed edition. I am writing a new book in 2011 which focuses on the “cardinal sins” of […]
Smallbizlady’s Sales Advice for Start-up Businesses
Generating sales is a task that many aspiring entrepreneurs sometimes feel ill-equipped to take on, but no sales = no money. So what is a start-up entrepreneur to do? Have a detailed marketing plan and sales projections, but take on sales in your business in small chucks. I like to look at things in terms […]
Smallbizlady Help! I Need A Business Mentor
Dear Smallbizlady, I know how important it is to have a business mentor, but I don’t know many successful entrepreneurs. What’s the best way to go about getting one? You’re right about the value of having a mentor, especially today. Choosing a mentor should be a real process of identifying the best person to help […]
Help @Smallbizlady, My Client Doesn’t Value My Expertise
Dear Smallbizlady, Whenever I try to give professional advice to my client, she dismisses my opinions and goes with her own ideas. What should I do? If you know that you are an expert and that your advice is sound, do not allow your client’s behavior to weaken your confidence in your business. Instead, examine […]
Time For Your Small Business Checkup!
During the year, you go to the doctor for a checkup and you also bring your car to the mechanic for a tune up. But what about your small business? Have you thought about giving it a checkup also? You should always know the status of your business’ financial health, how well it is doing […]
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