There’s nothing better than a warm lead when you’re trying to sell something. One of the best places to generate warm leads is by using LinkedIn. 75% of all professionals in the U.S. have a LinkedIn profile. Even if you aren’t connected to someone, joining LinkedIn groups can help you connect with leads and business […]
How 5 Minutes on Mobile Can Increase Small Business Sales
Guest Article Going mobile can open a lot of doors for your business and if done correctly, can help guide customers to a path of purchase. In 2013, small businesses expected about 13% of their holiday sales to be through mobile commerce. That’s a major jump from the previous year. And small, local businesses have […]
How Google+ Transforms Google Search for Small Businesses
Guest Article Let me ask you a question to get us started: when was the last time you used Google? I don’t just mean Google.com, I mean YouTube, Google Drive, Google Maps, have Android on your smartphone, use a Google Calendar, Google Hangouts, and Gmail etc. When you take all of Google’s products and services into […]
8 Ways to Boost Traffic to Your Small Business Website
When planning your small business marketing mix, your website is the most important element. Many people think it’s a brochure or business card, but in today’s marketplace the first thing people do when make a buying decision is search online. So your #1 job is to make sure that potential customers can find you on […]
Four Ways to Make Your Small Business Recommendable
Guest Article A primary objective for every small business is growth – stemming either from new customers or from repeat business. Most experts agree that retaining and building loyalty among existing customers is more economical and more beneficial in the long term than recruiting new ones. The two most critical things your small business can […]
6 Steps to Keep Your WordPress Blog Safe and Secure
WordPress is a great platform to build a small business Web site, but you must stay on top of security measures. As some of you know, my blog was recently hacked by a bot looking for weakness in my WordPress and/or plugins. Hackers left thousands of spam comments with embedded links, all of my plugins […]
4 Social Media Apps You Might Want to Check Out For Your Small Business
LinkedIn, Twitter and Facebook are the most popular social networking sites for small businesses. However, there are few new social media sites that have popped up that offer an opportunity to engage on another level with your niche target customer. Using these four different apps can also help you run your company more effectively. Here […]
Top 25 Small Business Experts To Follow on Twitter
One of the things you must do as a small business owner is constantly stay current. You need to know about industry trends, the latest technology and be aware of marketing innovations. One of the best ways to update your knowledge is to read blogs and articles about how to run and grow a successful […]
Should You Be Leveraging LinkedIn for Sales in a Small Business?
Can LinkedIn really increase sales in your small business? I say absolutely YES. The reason why LinkedIn is so valuable for reaching potential clients is because you can target specific groups of people easily and you can gather all kinds of information for making a connection. “Because the client was able to look at my […]
3 Ways Editorial Calendars Can Help You Overcome Bloggers Block
Guest Post Many people begin their blogging journey with excitement and zeal. Their creative juices are flowing and they manage to maintain their sites for a good 30 days to six months with full commitment. Then life happens and they are struck with blogger’s block. They are either stumped by a lack of ideas or […]