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You are here: Home / Archives for Solopreneurs

How to Tighten Your Sales Infrastructure (Before Your Bank Account Screams for Help)

May 19, 2025 By Melinda Emerson Leave a Comment

If your sales swing between feast and famine every few months, the problem isn’t visibility, branding, or even marketing. It’s your sales infrastructure. Most coaches, consultants, and service-based entrepreneurs start out selling based on talent and hustle alone—no real system, no process, just vibes and referrals. And while that might get you to six figures, […]

Filed Under: Fix Your Business, Grow Your Business, Sales, Solopreneurs, Technology, Your Small Business Tagged With: close a sale, creating a sales process, follow-up in sales, lead generation, onboarding clients, sales framework, sales infrastructure, sales strategy, scalable sales process

10 Critical AI Automated Workflows to Elevate Your Small Business

May 12, 2025 By Melinda Emerson Leave a Comment

If you’re a small business owner, coach, or consultant who still thinks AI is some futuristic robot tech from a sci-fi movie, sis—AI is here and it’s your new best employee. The kind that doesn’t sleep, doesn’t call in sick, and works 24/7 without complaining. Whether you’re trying to get more leads, stay consistent with […]

Filed Under: 10 Things Lists, AI for business, Grow Your Business, Solopreneurs, Technology, Your Small Business Tagged With: AI tools for entrepreneurs, ai workflows, automating lead generation, automation, increase sales, reduce stress, tech tricks, time saver

What KPIs Should You Track In Your Small Business?

May 5, 2025 By Melinda Emerson Leave a Comment

Running a small business successfully requires more than intuition—it demands tracking performance metrics that guide decision-making. Key Performance Indicators (KPIs) provide measurable insights into your business operations, helping you optimize lead generation, marketing campaigns, and sales strategies. By focusing on the right KPIs, small business owners can identify strengths, pinpoint inefficiencies, and increase profitability. This […]

Filed Under: Grow Your Business, How to Start, Sales, Solopreneurs, Starting A Small Business, Your Small Business Tagged With: business growth metrics, key performance indicators, kpi, performance metrics, tracking data

15 Ways to Generate More Brand Love for Your Small Business 

February 10, 2025 By Melinda Emerson Leave a Comment

Building a business is about more than just selling products or services; it’s about creating a connection with your audience. You must create a brand, and your customer service needs to live up to your brand promise. Brand love isn’t just a buzzword; it’s the key to customer loyalty, repeat sales, and a growing fanbase […]

Filed Under: 15 Things Series, Branding & Marketing, Solopreneurs Tagged With: brand authenticity, brand love, brand marketing, brand storytelling, brand strategy, business growth, community building, customer engagement, customer experience, customer loyalty, customer retention, how to build brand love, marketing tips, small business branding, small business success, social media branding

How to Make a Side Hustle Work for You: The Business Essentials

January 13, 2025 By Melinda Emerson Leave a Comment

In today’s gig economy, starting a side hustle can be an excellent way to supplement your income, explore your passions, and even pave the way to full-time entrepreneurship. However, making your side hustle work for you requires more than just a great idea and a bit of free time. Certain side hustles stand out as […]

Filed Under: Side Hustle, Solopreneurs Tagged With: from sidehustle to entrepreneur, gig economy, gig work, side hustle, side hustle businesses, tax benefits for gig workers or freelancers

How to Double Your Productivity in Just One Week

December 3, 2024 By Melinda Emerson Leave a Comment

In business, productivity is the key to success. Whether you’re a budding entrepreneur, a seasoned business owner juggling multiple roles, the ability to get more done in less time can significantly impact your achievements. But how do you go from feeling overwhelmed and overworked to doubling your productivity in just one week? It’s not as […]

Filed Under: Fix Your Business, Grow Your Business, Leadership, Solopreneurs Tagged With: business owner productivity, double productivity, efficient work strategies, entrepreneur success, maximize efficiency, productivity hacks, productivity tips, small business productivity, Time management, work smarter not harder

Is Your Self-Esteem Holding Back Your Small Business?

October 28, 2024 By Melinda Emerson Leave a Comment

Self-esteem is the way we perceive and value ourselves. It is a critical component of our personal well-being. But did you know that it also plays a significant role in the success or failure of your small business? For many entrepreneurs, particularly women business owners, low self-esteem can be a silent saboteur, preventing us from […]

Filed Under: Become Your Own Boss Tips, Fix Your Business, Grow Your Business, How to Start, Solopreneurs, Starting A Small Business, Staying Productive, Uncategorized, Women in Business, Your Small Business Tagged With: building confidence in business, business growth strategies, decision making for entrepreneurs, female entrepreneurs, innovation in small business, leadership and self-esteem, networking for entrepreneurs, overcoming low self-esteem, self-esteem in business, small business success

Are You Selling at the Right Price?

September 30, 2024 By Melinda Emerson Leave a Comment

How to Understand Competition, Cost Structure, and Profitability Pricing a product or service is one of the most crucial decisions that any business owner faces. It determines whether the business will thrive, merely survive, or fail. Many small business owners make the mistake of setting prices based primarily on what competitors are charging. While it’s […]

Filed Under: Become Your Own Boss Tips, Cash Flow & Finance, Grow Your Business, Solopreneurs, Starting A Small Business, Staying Productive, Uncategorized, Women in Business, Your Small Business Tagged With: break-even analysis, business growth, business profitability, competitive pricing, cost structure, cost-plus pricing, dynamic pricing, market demand, premium pricing, pricing mistakes, pricing strategy, profit margin, profitability tips, small business pricing, sustainable pricing, underpricing risks, value-based pricing

SmallBizLadyAcademy.com is Now Open for Business!

September 16, 2024 By Melinda Emerson Leave a Comment

I am thrilled to announce that SmallBizLadyAcademy.com is officially open for business! After months of development, careful planning, and listening to the needs of my loyal women business owner, we’ve launched a platform designed to help you take your business to the next level. Whether you’re just starting out or you’re an experienced business owner […]

Filed Under: Featured SmallBizChat, Fix Your Business, Grow Your Business, Solopreneurs, Uncategorized, Women in Business, Your Small Business Tagged With: affordable business coaching, AI for business growth, automate business tasks, bilingual business resources, business coaching for women, business development for women, business growth strategies, business masterclasses, business mentorship, business training for women, community for women entrepreneurs, entrepreneurial support for women, expert business coaching, female entrepreneurs, how to start a business, Latina entrepreneurs, membership platform for women, online business academy, scaling small business, SmallBizLady Academy, women business owners, women entrepreneurs, Women in Business, women-owned business support

10 Essential Metrics to Consider Before Expanding Your Small Business

September 2, 2024 By Melinda Emerson Leave a Comment

Expanding a small business is an exciting prospect, but it’s also a significant undertaking that requires careful planning and analysis. Making the leap too soon or without the right information can lead to costly mistakes. Before you decide to expand your business, it’s crucial to assess a variety of key metrics that will give you […]

Filed Under: 10 Things Lists, Business Inspiration, Cash Flow & Finance, Customer Service, Grow Your Business, Solopreneurs, Your Small Business Tagged With: business growth metrics, business scaling, business success tips, customer acquisition cost, entrepreneurship advice, growth strategy, leadership in business, metrics for expansion, profit margins, revenue growth, scaling up strategies, small business expansion, small business tips, smallbizlady, sustainable growth

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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