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You are here: Home / Archives for Technology

5 Technological Innovations Changing Small Businesses

June 18, 2019 By Melinda Emerson Leave a Comment

technological innovations

Technology is changing much of the world we know. From medicine to industry to military, technological applications are taking over. Barring any earth-shattering events, technology seems like it is here to stay. It is humankind’s effort to make the world function with efficiency. One of the areas most affected is business—technology has almost completely transformed […]

Filed Under: Guest Articles, Technology Tagged With: digital age, Innovations Changing Small Businesses, small business, tech, tech innovations, technological innovations, technology

10 Ways to Protect Your Online Business

May 28, 2019 By Melinda Emerson Leave a Comment

protect your online business

In the last couple of years, online businesses have reached the highest point yet. It seems like, nowadays, you only need a good business idea combined with a well-thought-out strategy to reach millions around the world. But, as your online business grows, so does the number of potential cybersecurity threats. Reportedly, more than 60 percent […]

Filed Under: Technology Tagged With: cyber security, data protection, online business, online security, security, technology

Leveling the Playing Field: Big Data’s Growing Accessibility for Small Business

May 21, 2019 By Melinda Emerson Leave a Comment

big data

Big firms can negotiate better pricing, better terms and other arrangements that smaller companies cannot match. However, lower costs of entry for many types of technology effectively remove the benefits of scale and provide opportunities for small companies. An area of technology that’s now in reach of smaller companies is big data, specifically analytics platforms […]

Filed Under: Guest Articles, Technology Tagged With: Accessibility for Small Business, big data, data, small business

5 Ways to Improve Your Visibility on Search Engines in 2019

February 21, 2019 By Melinda Emerson Leave a Comment

visibility on search engines

Whatever business you’re doing today, a considerable number of your potential customers use search engines. They use them to find the right businesses to provide solutions to their problems. How would you rate your visibility on search engines? Does your business appear for the right search terms? If it doesn’t, you’ve been losing many potential […]

Filed Under: Branding & Marketing, Business Inspiration, Guest Articles, Technology Tagged With: search engine optimization, SEO, visibility on search engines

How On-the-Go Solopreneurs Can Out-Earn Software Engineers

March 12, 2019 By Melinda Emerson Leave a Comment

on-the-go solopreneurs

Everybody knows tech talent can earn a lot of money — well into the six-figure range. And while it seems like on-the-go solopreneurs like dog walkers or fitness trainers can’t compete on earnings — the fact is that they can, and do! At the most basic level, all of these professions are about delivering a […]

Filed Under: Guest Articles, Solopreneurs, Technology Tagged With: business success, business technology, On-the-Go Solopreneur, solopreneur, solopreneur tools, technology

4 Ways Your Inbox is Inhibiting Business Growth (& How to Fix It)

January 8, 2019 By Melinda Emerson Leave a Comment

gain control of your email inbox

Sponsored Post The email inbox. It’s still one of the most important tools in your sales process, especially for your sales team’s toolbox. That being said, inefficient use of email and the inbox can cause costly bottlenecks and inhibit long-term business growth. What’s worse, many business owners don’t even realize that they have a problem. […]

Filed Under: Branding & Marketing, Business Inspiration, Featured Post, Fix Your Business, Grow Your Business, How to Start, Technology Tagged With: CRM, email, inbox management, mixmax, Productivity

Why Link Diversity Should Be Your Primary SEO Concern

December 25, 2018 By Melinda Emerson Leave a Comment

Guest Article Every discussion about Google rankings and SEO involves backlinks someway. Why? Because these are one of the major ranking factors in most of the search engines, Google specifically. If we look at SEO Power Suite, Search Metrics, and Backlinko’s research insights, inbound links are there in the ranking factors list besides content and […]

Filed Under: Branding & Marketing, Featured Post, Guest Articles, Technology Tagged With: link diversity, search engine optimization, SEO

How to Create Content that Fuels Your Business Growth

November 29, 2018 By Melinda Emerson Leave a Comment

This week on #Smallbizchat LIVE our show featured three guests: How to get growth that lands you on the Inc. 5000 list with Rod Brown, @RoderickLBrown, The Business of Storytelling with Sue Young, @sueyoungmedia, and Profiting From Podcasts: How to leverage the power of podcasts to build your business with Steve Olsher, @steveolsher. I pulled three […]

Filed Under: Featured Post, Featured SmallBizChat, Grow Your Business, Q & A Interview, SmallBizChat, SmallBizChat Live+, Social Media, Technology, Your Small Business Tagged With: @RoderickLBrown, @steveolsher, @sueyoungmedia, business growth, podcasting, SmallBizChat, storytelling

4 Accounting Software Features You’re Not Taking Advantage Of

October 30, 2018 By Melinda Emerson Leave a Comment

Guest Article If you use accounting software every day to handle your books, on top of managing the day to day operations, you might not be leveraging all the features that will ensure your business is optimizing cash flow. Any accounting software has an accounts receivable (AR) module that can improve collecting payments from clients. […]

Filed Under: Cash Flow & Finance, Guest Articles, Technology Tagged With: accounting software, using software for accounting

How to Build a Lead Generation Machine

October 18, 2018 By Melinda Emerson Leave a Comment

This week on #Smallbizchat LIVE our show featured three guests: How to Build a Sales Process with Alice Heiman, @aliceheiman, Start Making Connections, Stop Adding to Your Connections with Phil Gerbyshak, @PhilGerb, and How to Develop Your Personal Brand Using Video with Cher Jones, @itscherjones. I pulled three of the best questions from each of them […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Grow Your Business, Q & A Interview, SmallBizChat, SmallBizChat Live+, Technology Tagged With: @aliceheiman, @itscherjones, @PhilGerb, lead generation, making connections, personal brand, SmallBizChat, video marketing

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Position Your Brand with Multicultural Markets with Leyanis Diaz

In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need […]

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