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ENDING SMALL BUSINESS FAILURE

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You are here: Home / Archives for Your Small Business

20 Ways to Attract Customers Without Paying for Ads for 2020

January 6, 2020 By Melinda Emerson Leave a Comment

20 Ways to Attract Customers Without Paying for Ads for 2020 FEATURED IMAGE

Acquiring customers is key to staying in business. It’s like fuel for the engine. Some say attracting customers is more art than science. But here’s the deal: once you develop an organized sales process, that includes drives quality leads into your sales funnel, nurturing them and then getting on the phone, zoom or in a […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: ads, advertising, attract more customers, free offer, free webinar online, marketing tactics, prospective clients

Best of the Guests 2019

December 24, 2019 By Melinda Emerson Leave a Comment

Best of the Guests 2019 Featured Image

We’re one of a few blogs that invite guest bloggers weekly to share valuable content with our audience. I decided to handpick ten of the best articles submitted this year. I consider these articles to be super useful for small business owners. This list can be a resource for you who want to make great improvements […]

Filed Under: Grow Your Business, Your Small Business Tagged With: best blogs of 2019, business success, grow your small business, guest blog post, guest bloggers, managing small business, small business owners

Best of the Blog 2019

December 30, 2019 By Melinda Emerson Leave a Comment

Best of the Blog 2019 open graph

2019 was the 9th anniversary of the start of this blog. The mission of my work is to end small business failure. The nature of business marketing has changed significantly in the last few years. This year, I strategically spent time helping you, my readers, get your arms around the new rules of small business […]

Filed Under: My Recommendations, Your Small Business Tagged With: best of 2019, best of small business blogs 2019, blog posts, reading suggestions, small business blogging, small business blogs, small business marketing

20 Things To Do in Your Small Business Before 2020

December 2, 2019 By Melinda Emerson Leave a Comment

It’s December, and the holidays are upon us. Before you start checking out early to get your shopping done and spend quality time with family, it’s time to get your business in order. Let’s set things up in your business for 2020. Start the new year organized with a plan that will set you up […]

Filed Under: Grow Your Business, Your Small Business Tagged With: 2020 budget, business for 2020, game plan, new year planning, prepare for the new year, sales goals, small business goals for 2020

10 Web Tools for End-to-End Proposal Management

December 3, 2019 By Melinda Emerson Leave a Comment

10 Web Tools for End-to-End Proposal Management OG Image

You likely spend hours upon hours crafting proposals for your sales prospects- emailing different departments for assets, locating images, outlining project scope, creating timelines, and estimates while defining strategic recommendations.  Then you send it off to the prospective client and move onto the next like you’re Jay Z. If you find yourself thinking, “there’s got […]

Filed Under: 10 Things Lists, Your Small Business Tagged With: contracts, project management, proposal software, proposals, RFP, solopreneur tools, Technology tools

Top 19 Resources for Veteran-Owned Business

November 11, 2019 By Melinda Emerson Leave a Comment

Top 19 Resources for Veteran-Owned Business - Featured Image

Are you a veteran with an interest in business ownership? 250,000+ veterans transition to civilian life each year. On this Veteran’s Day, if you are thinking about starting a business there are resources that will help you launch or grow your big idea. There are government programs and funders whose mission is specifically designed to […]

Filed Under: Starting A Small Business, Your Small Business Tagged With: Lender Match, Resources for Veterans, SBA, Veteran’s Day, veterans, veterans business, veterans entrepreneurship

7 Tips for Performing Competitor Research Easily and Effectively

November 12, 2019 By Melinda Emerson Leave a Comment

7 Tips for Performing Competitor Research Easily and Effectively Featured Image

In order to be successful as a business, you need to know your market as well as your competition. After all, knowledge is power and being prepared can help you get ahead. Launching a business without knowing what to expect is the quickest way to be left behind, whether today or tomorrow! Let’s look at […]

Filed Under: Grow Your Business, Your Small Business Tagged With: analyze your competition, competition, competitive market analysis, competitors, competitors research, market analysis, market research

Things I Learned Attending Marketing School

October 21, 2019 By Melinda Emerson Leave a Comment

Things I Learned Attending MarketingProf’s Marketing School - Featured Image OG

I have been a fan of MarketingProfs for as long as I’ve been the SmallBizLady. Last week, they finally brought their Annual B2B Forum close enough to Philadelphia for me to pop in and check it out. There was so much valuable content I felt like I went to marketing school.  Now, I must admit, […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: customer experience, expert marketer, Mark Schaefer, marketing, marketing rebellion, marketing school, small business marketing strategy

3 Ways to Boost Your Small Business Marketing Using Psychology

October 22, 2019 By Melinda Emerson Leave a Comment

3 Ways to Boost Your Small Business Marketing Using Psychology - OG

Small business marketing can be tough sometimes. As well as focusing on lead generation, you have to spend time nurturing and pushing customers through your sales funnels to create essential customer loyalty. Sometimes, you could benefit from extra strategies to give your small business marketing an edge. Using the power of psychology in your marketing […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: marketing psychology, marketing strategies, psychology, small business brand awareness, small business marketing, small business marketing tips, social proof

The 5 Top Advantages of Brand Marketing

October 8, 2019 By Melinda Emerson Leave a Comment

The 5 Top Advantages of Brand Marketing - OG

Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: brand, brand loyalty, brand marketing, branding, customer loyalty, Customer satisfaction, customers, marketing, repeat business, small business marketing, small business marketing tips

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Make Networking Pay Off with Toni Harris Taylor

In this episode, Melinda Emerson is joined by Toni Harris Taylor to discuss strategic networking for small business owners. Toni shares insights on common misconceptions about networking and her transition into franchising. The conversation highlights how Network in Action operates and its success stories, emphasizing the art of follow-up in networking. Toni provides strategies for […]

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