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You are here: Home / Archives for Your Small Business

3 Ways to Boost Your Small Business Marketing Using Psychology

October 22, 2019 By Melinda Emerson Leave a Comment

3 Ways to Boost Your Small Business Marketing Using Psychology - OG

Small business marketing can be tough sometimes. As well as focusing on lead generation, you have to spend time nurturing and pushing customers through your sales funnels to create essential customer loyalty. Sometimes, you could benefit from extra strategies to give your small business marketing an edge. Using the power of psychology in your marketing […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: marketing psychology, marketing strategies, psychology, small business brand awareness, small business marketing, small business marketing tips, social proof

The 5 Top Advantages of Brand Marketing

October 8, 2019 By Melinda Emerson Leave a Comment

The 5 Top Advantages of Brand Marketing - OG

Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: brand, brand loyalty, brand marketing, branding, customer loyalty, Customer satisfaction, customers, marketing, repeat business, small business marketing, small business marketing tips

20 Best Places to Pitch a Guest Blog Post

September 30, 2019 By Melinda Emerson Leave a Comment

20 Best Places to Pitch a Guest Blog Post - OG

If you are using content marketing, blogging, and SEO, to grow your small business brand, guest blogging is an effective way to go about it. Guest blogging is when you write a blog post for someone else’s website. To properly pitch a guest blog post, the key is to understand the purpose of the blog/website […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: benefits of blogging, blog, blogging rules, business blog, guest blog, guest blog post, guest blogging, small business blog, small business blogging

Getting Better Results from Your Business Blog in 2019

September 19, 2019 By Melinda Emerson Leave a Comment

Getting Better Results from Your Business Blog in 2019 - OG

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Carolyn Crummey, @VirTasktic. Carolyn Crummey is the owner of VirTasktic – a content marketing agency that specializes in working with small […]

Filed Under: Branding & Marketing, SmallBizChat, Your Small Business Tagged With: blog, blogging, blogging rules, blogging strategy, business blog, Content, content marketing, marketing, small business blog

Christmas is Coming: Will Your Business Be Ready for Holiday Sales?

September 2, 2019 By Melinda Emerson Leave a Comment

Christmas is Coming_ Will Your Business Be Ready for Holiday Sales_ - OG

The holidays are just around the corner, and with more tariffs on Chinese imported good set to kick in on Dec 15th, people will shop early this year. Are you ready for holiday sales? It’s time to plan now for the biggest shopping season of the year. The sales will be rolling by Halloween, so […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Your Small Business Tagged With: business holiday sales, Christmas, christmas sales, christmas shopping, Christmas shopping season, holiday, holiday sales, holiday shopping, promotions strategy, small business marketing tips, small business Saturday

8 Tips for a Better Small Business Loan Application

September 24, 2019 By Melinda Emerson Leave a Comment

Small Business Loan Application - OG

You can apply for a small business loan today from many different lenders, both traditional and alternative. These can help you expand your business, hire new employees, increase your sales or product research budget, and more. Here, we’ll explore 8 quick tips to help you create a better small business loan application. 8 Tips for […]

Filed Under: Cash Flow & Finance, Your Small Business Tagged With: business loan, credit score, financing, loan, loan application, small business, small business loan application, small business loans, small business planning

12 Things to Do to Start a Small Business

January 14, 2019 By Melinda Emerson Leave a Comment

start a small business

Are you finally ready to strike out on your own with your very own small business in 2019? Owning a small business is never a get rich quick scheme; if you want success; it will cost you. It will cost you money, sleep, relationships and you will be pushed in ways you never thought possible. […]

Filed Under: 12 Things, Featured Post, How to Start, Solopreneurs, Starting A Small Business, Your Small Business Tagged With: 12 things, Owning a small business, small business, small business tips, start a small business

How to Come Up With Small Business Ideas

January 7, 2019 By Melinda Emerson 1 Comment

small business idea

When you are trying to come up with small business ideas, it can be tough. Maybe there is an idea burning inside you, or maybe you have so many ideas that you are unsure about which one to pursue. But if you have nothing but a strong desire to leave corporate America, there are lots […]

Filed Under: Featured Post, How to Start, Starting A Small Business, Your Small Business Tagged With: business ideas, how to start a business, how to start a small business, small business ideas, small business startup

6 Simple Strategies to Promote Traffic Growth on Your Small Business Website

August 13, 2019 By Melinda Emerson Leave a Comment

traffic growth

Traffic is the lifeblood of every website, and with it comes the benefits of new clients. In order to maximize the number of new clients you receive on a monthly basis, you have to focus on traffic growth. Fortunately, many aspects of traffic generation are under your control.  6 Strategies for Traffic Growth Some strategies […]

Filed Under: Technology, Your Small Business Tagged With: drive traffic, site traffic growth, traffic growth, web traffic growth, website traffic

What Business Podcasts Should I Listen to If Only Have 30 Minutes?

August 5, 2019 By Melinda Emerson Leave a Comment

Business Podcasts

When talking to new business owners about increasing their business knowledge, the main reason they give me for not getting more knowledge is that they don’t have time.  On one hand, most new business owners need to be working on their business and staying on top of their day-to-day. On the other hand, things change […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business podcasts, podcast, podcast to listen to, small business tips

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Latest #SmallBizChat

The SmallBizChat Podcast: Why SMBs Need to Research Their Target Customers with Dr. Natalia Caylor

In this episode, Melinda Emerson welcomes Dr. Natalia Caylor to discuss the importance of understanding customers in small business success. Dr. Caylor shares her background and insights from her company, Hola Insights, highlighting common mistakes businesses make and tools that can aid in better customer understanding. The conversation includes the significance of updating customer personas […]

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