In this episode, Melinda Emerson delves into the world of entrepreneurship through business acquisition. She discusses the importance of due diligence amid a surge of businesses for sale, highlighting key financial considerations for potential buyers. Melinda also explores the transition to a CEO mindset and identifies promising growth sectors. The episode further examines how to […]
The SmallBizChat Podcast: How to Have Maximum Impact in Your Business with Tara Landes
In this episode, Melinda Emerson is joined by Tara Landes to explore the multifaceted role of a business president. Tara discusses the impact and priorities that come with the position, emphasizing the importance of balancing day-to-day operations with strategic planning. The conversation covers effective hiring and team-building strategies, highlighting the role of leadership and the […]
The SmallBizChat Podcast: How to Position Your Brand with Multicultural Markets with Leyanis Diaz
In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need […]
The SmallBizChat Podcast: How Giving a TEDx Talk Can Benefit Your Business with Dr. Dan Young
In this episode, Melinda Emerson welcomes Dr. Dan Young to discuss the art of crafting and promoting a successful TED Talk. Dr. Dan shares insights into his own TED Talk journey, detailing its background and the impact it has had. He provides valuable strategies for aspiring speakers on how to effectively convey their message and […]
The SmallBizChat Podcast: How to Win with Joint Ventures with Dov Gordon
In this episode, Melinda Emerson introduces Dov Gordon to explore the dynamics of joint ventures and partnership collaborations. They discuss the significance of establishing clear joint venture agreements and strategies for handling conflicts that may arise. Dov shares insights on overcoming hesitation when entering joint ventures and offers practical advice for small business owners considering […]
The SmallBizChat Podcast: How to Use AI to Grow Your Small Business with Oginga Carr
In this episode, Melinda Emerson is joined by Oginga Carr to explore the intersection of AI and small business branding. The discussion delves into the opportunities AI presents for creating signature content and achieving deep personalization in marketing. They evaluate the pros and cons of free versus paid AI tools and highlight common mistakes to […]
Is Your Brand Strong Enough to Support Expansion into New Markets?
Expanding into new markets is a thrilling prospect for any business. It offers the opportunity to reach new customers, increase revenue, and enhance brand visibility. However, entering new markets also comes with significant challenges, and one critical question that businesses must ask themselves is: “Is our brand strong enough to support this expansion?” This blog […]
A Guide to Building Retirement Savings as a Business Owner
There are lots of way to build retirement savings as a business owner. Having retirement savings is crucial to ensure financial security and independence in your later years. It allows you to maintain your standard of living, cover healthcare costs, and manage unexpected expenses without relying on others. Without adequate savings, you risk financial stress […]
Pros and Cons of Hiring Family Members in Your Small Business
It can be tricky to hire family members in your small business. It can be both rewarding and challenging. Hiring family members can bring a sense of trust, loyalty, and shared vision to your business, fostering a tight-knit team environment. However, it also comes with its own set of potential pitfalls. In this blog post, […]
Are You Keeping Your Business Commitments to Yourself?
Entrepreneurship is a spiritual journey as much as anything else. It requires making commitments that often extend beyond the promises made to employees, vendors, and clients; it also encompasses the pledges we make to ourselves. These internal commitments are the cornerstone of personal integrity, driving us toward our goals, shaping our work ethic, and ultimately […]