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You are here: Home / Archives for business strategy

The SmallBizChat Podcast: How Giving a TEDx Talk Can Benefit Your Business with Dr. Dan Young

May 15, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson welcomes Dr. Dan Young to discuss the art of crafting and promoting a successful TED Talk. Dr. Dan shares insights into his own TED Talk journey, detailing its background and the impact it has had. He provides valuable strategies for aspiring speakers on how to effectively convey their message and […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business advice, business strategy, entrepreneurship, expert insights, public speaking, small business, Small Business Management, ted talk, TED Talk promotion

The SmallBizChat Podcast: How to Win with Joint Ventures with Dov Gordon

April 10, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson introduces Dov Gordon to explore the dynamics of joint ventures and partnership collaborations. They discuss the significance of establishing clear joint venture agreements and strategies for handling conflicts that may arise. Dov shares insights on overcoming hesitation when entering joint ventures and offers practical advice for small business owners considering […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business agreements, business growth, business strategy, conflict resolution, entrepreneurship, joint ventures, overcoming hesitation, partnership collaborations, small business advice, small business tips

The SmallBizChat Podcast: How to Use AI to Grow Your Small Business with Oginga Carr

March 6, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson is joined by Oginga Carr to explore the intersection of AI and small business branding. The discussion delves into the opportunities AI presents for creating signature content and achieving deep personalization in marketing. They evaluate the pros and cons of free versus paid AI tools and highlight common mistakes to […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: AI implementation mistakes, AI in business, branding with AI, business growth strategies, business strategy, content creation, entrepreneurship tips, evaluating AI tools, personalized marketing, small business advice

Is Your Brand Strong Enough to Support Expansion into New Markets?

July 8, 2024 By Melinda Emerson Leave a Comment

Expanding into new markets is a thrilling prospect for any business. It offers the opportunity to reach new customers, increase revenue, and enhance brand visibility. However, entering new markets also comes with significant challenges, and one critical question that businesses must ask themselves is: “Is our brand strong enough to support this expansion?” This blog […]

Filed Under: Business Inspiration, Fix Your Business, Grow Your Business, Your Small Business Tagged With: Apple, brand adaptation, brand audit, Brand Awareness, brand expansion, brand identity, brand messaging, brand reputation, brand storytelling, brand strength, business growth strategies, business strategy, community building, consistent branding, corporate social responsibility, customer insights, customer loyalty, Customer Service, customer success, design and aesthetics, entrepreneurship, global expansion, loyalty programs, market entry, market research, new markets, Nike, personalization, quality assurance, referral programs, small business growth, small business success, Starbucks, successful brands, visual identity

A Guide to Building Retirement Savings as a Business Owner

June 17, 2024 By Melinda Emerson Leave a Comment

There are lots of way to build retirement savings as a business owner. Having retirement savings is crucial to ensure financial security and independence in your later years. It allows you to maintain your standard of living, cover healthcare costs, and manage unexpected expenses without relying on others. Without adequate savings, you risk financial stress […]

Filed Under: Cash Flow & Finance, Fix Your Business, Your Small Business Tagged With: business finance, business growth, business strategy, diversification, financial independence, financial planning, Financial Security, investing strategies, investment portfolio, passive income, real estate, real estate investing, retirement accounts, retirement planning, retirement savings, small business, small business owners, succession planning, tax advantages, wealth management

Pros and Cons of Hiring Family Members in Your Small Business

May 20, 2024 By Melinda Emerson Leave a Comment

It can be tricky to hire family members in your small business. It can be both rewarding and challenging. Hiring family members can bring a sense of trust, loyalty, and shared vision to your business, fostering a tight-knit team environment. However, it also comes with its own set of potential pitfalls. In this blog post, […]

Filed Under: Become Your Own Boss Tips, Grow Your Business, Your Small Business Tagged With: business benefits, business challenges, business continuity, business growth, business management, business planning, business strategy, business succession, conflict resolution, employee loyalty, employee relations, entrepreneurial advice, family business, family dynamics, fix your small business, hiring family, hiring practices, hiring tips for small business, performance management, small business, small business tips, tax benefits

Are You Keeping Your Business Commitments to Yourself?

April 15, 2024 By Melinda Emerson Leave a Comment

Entrepreneurship is a spiritual journey as much as anything else. It requires making commitments that often extend beyond the promises made to employees, vendors, and clients; it also encompasses the pledges we make to ourselves. These internal commitments are the cornerstone of personal integrity, driving us toward our goals, shaping our work ethic, and ultimately […]

Filed Under: Uncategorized Tagged With: accountability coaching, Brand Building, business coaching, business development, business mentorship, business strategy, business success, Coaching Group, coaching program, digital marketing, empire building, entrepreneur mindset, entrepreneurship, online coaching, SEO optimization, side hustle, small business growth, success strategies

How to Thrive as a Small Business for 25+ Years

March 11, 2024 By Melinda Emerson Leave a Comment

Surviving and thriving in the competitive landscape of running a small business is no small feat. I’m proud to say this month, we here at Quintessence Group are celebrating 25 years in business. Honestly, I can’t believe it. It really doesn’t feel like it’s been that long.  In the early years, we weathered the storms […]

Filed Under: Business Inspiration Tagged With: 25 Years Strong, business advice, business development, Business Insights, business journey, business leadership, Business Milestone, business strategy, business vision, Customer Focus, entrepreneurial journey, entrepreneurial mindset, entrepreneurship, Innovation in Business, long-term success, relationship building, small business growth, small business success, small business tips, Success Stories

New Year, New Focus: Elevating Holistic Well-being for Employees This Year

January 29, 2024 By Melinda Emerson Leave a Comment

  Sponsored by MetLife. Early-2024 is the perfect time to outline goals for the year ahead. As business owners, many of us will have professional goals that are unique to our companies, such as growing our revenues, attracting and retaining talent, training and developing, and supporting employees with their mental health and overall well-being.  New […]

Filed Under: Featured Post, Fix Your Business, Grow Your Business, Guest Articles, Human Resources, Leadership, Teams, Uncategorized, Your Small Business Tagged With: Benefits Planning, Business Adaptation, business goals, Business Objectives, business strategy, Early-2024, Employee Benefits, employee engagement, Employee Recruitment, employee retention, Employee Satisfaction, Employee Well-being, Financial Security, Financial Wellness, health insurance, Mental Health Support, metlife, New Year's Resolutions, Paid Leave, Professional Development, Small Business Benefits, small business challenges, small business resources, Small Business Trends, talent management, talent retention, Workplace Wellness

Turning Resolutions into Reality: A Blueprint for Small Business Success in 2024

January 1, 2024 By Melinda Emerson Leave a Comment

As the clock strikes midnight on January 1, small business owners across the globe are filled with renewed hope, setting resolutions to make the coming year their best one yet. However, the unfortunate reality is that many of these aspirations fall by the wayside as the year progresses. The biggest goal killer in business is […]

Filed Under: 15 Things Series, Business Inspiration, Fix Your Business, Grow Your Business, How to Start, Melinda Emerson @SmallBizLady, Your Small Business Tagged With: business growth, business planning, business strategy, Clear Goals, coaching, Consultation, customer loyalty, entrepreneurship, Failure to Implement, Financial Goals, goal setting, Health and Well-being, New Year Resolutions, personal growth, Productivity, Professional Development, Resolutions Into Reality, Small Business Coaching, Small Business Resolutions, small business success, strategic planning, Team Building, Technology in Business, Time management, work-life balance

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Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
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Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
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Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
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Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

Fix Your Business Q&A Video

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  • The SmallBizChat Podcast: How Giving a TEDx Talk Can Benefit Your Business with Dr. Dan Young
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