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You are here: Home / Archives for franchising

SmallBizLady Summer Reading List 2025

June 9, 2025 By Melinda Emerson Leave a Comment

Why Summer Is the Perfect Season to Grow Your Mind—and Your Business—with Books. There’s something magical about summer. The pace slows down, the days stretch longer, and there’s finally space to breathe—and think. It’s not just a season for vacations and cookouts; summer is a prime opportunity to invest in yourself. While others are unwinding, […]

Filed Under: AI for business, Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Cash Flow & Finance, Customer Service, Featured Post, Grow Your Business, How to Start, Leadership, My Recommendations, Solopreneurs, Starting A Small Business, Teams, Technology, Women in Business, Your Small Business Tagged With: Business Book Recommendations, business coaching, business knowledge, business leadership, business owner resources, business success tips, entrepreneurship, financial future, franchising, leadership books, marketing books, must-read business books, small business books, small business growth, smallbizlady, summer reading list, supportive leadership, teams, women in franchising

The SmallBizChat Podcast: How to Franchise Your Business with Keenan Fisher

January 16, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson introduces Keenan Fisher, who shares insights into his company’s unique business model and franchising journey. The discussion covers Tommy Gun’s expansion strategy, including market testing and the importance of a strong support network. Keenan delves into the legal aspects and financing of franchising, providing valuable information for those considering this […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business model, entrepreneurship, financing, franchise development, franchisee support, franchising, legal aspects, market expansion, recruitment, small business

December 2024 #SmallBizChat: How to Franchise Your Business

December 19, 2024 By Melinda Emerson Leave a Comment

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: business acquisition, business growth, buying a business, entrepreneurship, franchise development, franchising, Investment Strategies, legal aspects, market expansion, new investors, real estate investing, real estate tips, small business, Small Business Management

The SmallBizChat Podcast: Franchising Forward with Your Small Business with Christy Ford

April 13, 2023 By Melinda Emerson Leave a Comment

Franchising Forward with Your Small Business with Christy Ford featured Image

Christy Ford is the co-founder of The Scout Guide. She started her career as a photographer and later moved to Charlottesville, opening a Georgian antique and home store with her mother. As the business grew, Christy realized there was a lack of successful advertising opportunities for local small businesses. She was driven to find a […]

Filed Under: The SmallBizChat Podcast Tagged With: branding, franchise, franchising, local business, small business

The SmallBizChat Podcast: Hit It & Quit It with Sarah Durham, Joel Libava, & Brandi Mitchell

December 15, 2022 By Melinda Emerson Leave a Comment

Hit It & Quit It with Sarah Durham, Joel Libava, & Brandi Mitchell featured image

  Sarah Durham is an entrepreneur and creative consultant passionate about helping entrepreneurs. She founded Big Duck in 1994 to help nonprofits increase their visibility, raise money, and communicate more effectively. Now, she serves on its board of directors after selling the business to her employees in 2021. Sarah now provides coaching to entrepreneurs, nonprofit […]

Filed Under: The SmallBizChat Podcast Tagged With: bankable brand, business tools, coaching, franchise, franchising, selling the business

The SmallBizChat Podcast: How to Choose A Winning Franchise with Joel Libava

December 1, 2022 By Melinda Emerson Leave a Comment

How to Choose A Winning Franchise with Joel Libava Featured Image

Joel Libava is The Franchise King® and a franchise veteran with 20+ years of experience. He is the author of two books on buying and researching franchises. In addition, he is a franchise owner advisor, working one-on-one with people who want to explore franchise ownership in the safest way possible. He also owns and operates […]

Filed Under: The SmallBizChat Podcast Tagged With: buying a franchise, franchise business, franchise owner, franchise ownership, franchising

The SmallBizChat Podcast: How to Get Started in the World of Franchising with Rebecca Monet

August 11, 2022 By Melinda Emerson Leave a Comment

How to Get Started in the World of Franchising with Rebecca Monet Featured Image

Rebecca Monet is CEO and chief scientist of Zorakle Profiles and co-host of The Franchise Woman podcast Where Passion & Purpose Collide. Rebecca has been in the franchise consulting and psychometric assessment business since 1993. Known for her uncanny ability to draw performance correlations, she is fascinated with neurology, neuroeconomics, and human performance as it […]

Filed Under: The SmallBizChat Podcast Tagged With: benefits of franchising, franchising, high-performing franchisees, potential franchisor, tips for success for franchisees

5 Unique Ways to Grow a Happy and Motivated Franchise Team

July 16, 2019 By Melinda Emerson Leave a Comment

franchise team

We all want to become someone that inspires and is worthy of a tight-knit, supportive franchise team. But how is it done? What approaches can you take to ensure your staff are happy and always striving for the best? Here are five useful tips for creating a positive franchise environment that gets the most from […]

Filed Under: Grow Your Business, Guest Articles, Your Small Business Tagged With: biz tips, franchise, Franchise Team, franchising, motivation, small business, work

Could Franchising Be For You?

October 19, 2009 By Melinda Emerson 5 Comments

Franchising is a great opportunity to take a proven business model that has produced financial success and run it as your own business.  While there are many wildly inaccurate statistics about success rates for franchises all over the internet, in general “a franchise is a lower risk proposition than investing in a pure start-up,” according […]

Filed Under: Branding & Marketing, Business Inspiration, How to Start Tagged With: franchising, how to find a business idea, melinda emerson, planning, Qualify the business, small business, small business ideas, small business info, smallbizlady, start a business

Could a Franchise Be the Right Model for Your Business?

September 30, 2010 By Melinda Emerson 1 Comment

I’m Melinda Emerson and each week as the Small Biz Lady (AKA @SmallBizLady on Twitter), I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my interview with Mary Tomzack (AKA @FranchiseHelp on Twitter), Mary is author of “Tips & Traps When Buying a Franchise,” and one […]

Filed Under: SmallBizChat Tagged With: become your own boss, franchise, Franchise help, franchising, is a franchise right for me, Mary Tomzack, melinda emerson, SmallBizChat, smallbizlady

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Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
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Cynthia McClain-Hill, Past President, National Association of Women Business Owners
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Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
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Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Position Your Brand with Multicultural Markets with Leyanis Diaz

In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need […]

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