Online, it’s the best of times, it’s the worst of times. Google seems to be a great partner one moment, and the next it makes a change that turns it into your worst enemy. That’s the challenge facing today’s online marketers. bloggers, webmasters…whatever you call us. While we all want to be at the top […]
How to Build a Social Media Brand
Sponsored Post Social media has leveled the playing field for small business owners in today’s marketing environment. It’s all about two-way communication with customers. Building a social media brand is a major factor in small business success, but the key is being niche focused. Beyond having a website, you need to make sure that you […]
How to Use Google Analytics to Grow Your Business
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Pierre DeBois @ZimanaAnalytics. Pierre is the founder of Zimana (www.zimana.com), a consultancy providing strategic analysis to small and midsize businesses that rely on Web analytics data. SmallBizlady: Why is web analytics […]
How to Optimize Pay-Per-Click Advertising #SmallBizChat QA
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Paul Mosenson @nusparkmktg He’s discussing key methods to plan and optimize pay-per-click advertising. Paul Mosenson is the President of NuSpark Marketing, a Philly based digital marketing firm focusing on lead management […]
Five Reasons Your Company Should Have a Platform
These days, you can’t go five minutes without hearing someone talk about platforms. The term is almost a buzzword. As I explain in The Age of the Platform, a platform is merely a structure made up of “planks,” or integrated features. For instance, Google in 1998 wasn’t a platform; it was a really neat search engine. By adding planks […]
Do It Yourself SEO for Small Businesses
No matter how you approach a search engine optimization or (SEO) project, the ultimate goal is to increase your brand’s online visibility in the search engines. This visibility will help increase traffic, conversions and sales. Leveraging the possibilities of internet marketing can be overwhelming for small business owners who are already wearing many hats within […]
7 Best Google+ Tips to Promote Your Small Business
Google+ is quickly becoming a critical asset to anyone’s social media marketing strategy. Why? Well, because Google, the world’s #1 search engine, owns it and they are prioritizing content shared on the platform in search results. With over 250 million users and the fact that all Gmail users must now have a Google+ profile too, […]
How Google+ Transforms Google Search for Small Businesses
Guest Article Let me ask you a question to get us started: when was the last time you used Google? I don’t just mean Google.com, I mean YouTube, Google Drive, Google Maps, have Android on your smartphone, use a Google Calendar, Google Hangouts, and Gmail etc. When you take all of Google’s products and services into […]