The terms “social media marketing” and “social media selling” are often used interchangeably, leading to confusion among small businesses looking to leverage social platforms to grow their brand and boost sales. While both are crucial components of a comprehensive social media strategy, they serve distinct purposes and require different approaches. Understanding the key differences between […]
Can You Turn a Side Hustle into an Empire?
The concept of the side hustle has gained significant traction in the last few years. No one is confined to the traditional nine-to-five grind these days. Especially since 2020, people have been increasingly developing side hustles to supplement their income, pursue their passions, and, yes, even build empires. I’m asked the question often, “Can a […]
10 Ways to Protect Your Online Business
In the last couple of years, online businesses have reached the highest point yet. It seems like, nowadays, you only need a good business idea combined with a well-thought-out strategy to reach millions around the world. But, as your online business grows, so does the number of potential cybersecurity threats. Reportedly, more than 60 percent […]
Top E-Commerce Trends for 2018
Guest Article Did you know that e-commerce has been around for more than 40 years? The first spam message was sent in 1978! Amazon began in 1995, during the days of dial-up and hearing “Welcome! You’ve got mail!”. Now, 65 million customers visit the Amazon website each month. Many companies now have apps that allow […]
Essential Software To Help Your Online Business
Guest Article A well-run business is one where all the tedious, non-creative aspects of work are minimized, freeing up time to work on actually moving the business forward – winning new business, servicing clients and communicating with existing and future clients. When it comes to running an online business, there’s a dangerous assumption that much […]
How to Make Your Business Look Credible and Trustworthy Online
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from our #SmallBizChat interview with Raj Malik @rajmalikdc. Raj Malik is CEO & Co-Founder of KikScore (@KikScore), a service that enables small businesses to demonstrate trust by displaying verified, interactive and dynamic trust-related data […]
How to Grow An Online Business QA with Andrew Davis
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Andrew Davis @CPC_Andrew . Andrew is Author of the Merchant Comparison Shopping Handbook and the Director of Marketing forCPC Strategy, an online retail strategy […]
How to Grow a Billion Dollar Membership Site QA
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Alexis Maybank @giltfounder Alexis cofounded Gilt Groupe with her best friend Alexandra Wilkis Wilson. Gilt Groupe took only four years to take […]
How web analytics goals makes your online business better
So you may already imagine what a goal is, but if you’re still wondering how exactly does goal setting in web analytics help your business, you’re in for a treat – this post will show some basics and answer that question to make your site a working asset for your business. How web analytics goals […]