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You are here: Home / Archives for small business marketing

The Three Problems That Visibility Can’t Solve

February 3, 2025 By Melinda Emerson Leave a Comment

Every small business owner wants more visibility. More followers, more website visitors, more people watching their content. It’s tempting to believe that if only more people saw what you offer, your sales would skyrocket. But here’s the hard truth: visibility alone doesn’t drive revenue. If you don’t have the right foundation in place, more eyeballs […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: brand positioning, business coaching, business growth, business messaging, content marketing, converting audience, customer trust, digital marketing, how to convert leads, increasing revenue, lead generation, marketing strategy, online business growth, sales funnel, sales strategy, sales system, scaling your business, small business marketing, small business sales, small business tips, visibility in business

The SmallBizChat Podcast: Creating a Marketing Engine with John Jantsch

December 9, 2021 By Melinda Emerson Leave a Comment

Creating a Marketing Engine with John Jantsch Featured Image

  John Jantsch is a marketing consultant, speaker, and the author of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide as well as his latest book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. John is the Founder of the Duct Tape Marketing Consulting Network, which trains and licenses independent […]

Filed Under: The SmallBizChat Podcast Tagged With: attract ideal customer, attracting ideal clients, business growth, improving business interactions, marketing engine, small business marketing

The SmallBizChat Podcast: Marketing Mess to Brand Success with Scott Jeffrey Miller

July 8, 2021 By Melinda Emerson Leave a Comment

Marketing Mess to Brand Success with Scott Jeffrey Miller 1200 x 1200

Scott Jeffrey Miller is a Keynote Speaker, Bestselling Author, and the Creator of Ignite Your Genius Career Coaching. He is the former CMO of the FranklinCovey Company, one of the world’s most influential leadership development firms. He now serves as a Special Advisor on Thought Leadership for FranklinCovey and hosts their podcast On Leadership. Scott […]

Filed Under: The SmallBizChat Podcast Tagged With: biggest challenges in marketing, biggest marketing mistakes, brand success, entrepreneurship, marketing lessons, online marketing, small business marketing

The SmallBizChat Podcast: Business Marketing and SEO with John Jantsch

February 4, 2021 By Melinda Emerson Leave a Comment

Business marketing and seo featured image

John Jantsch is a marketing consultant, TEDx speaker bestselling author, and the Duct Tape Marketing founder. He is the creator of the Duct Tape Marketing Consultant Network and the Duct Tape Marketing system, a program that trains small business consultants worldwide. He has written many industry-leading books including Duct Tape Marketing,  Duct Tape Selling, The […]

Filed Under: The SmallBizChat Podcast Tagged With: attracting customers online, customer experience, importance of keywords, invest in SEO, SEO roadmap, small business marketing, social media

How to Determine Your Marketing Approach

October 3, 2022 By Melinda Emerson Leave a Comment

How to Determine Your Marketing Approach Featured Image

There are numerous marketing methods available to small business owners today. What marketing approach will you choose? Will you build a brand on social media? If so, which platforms will you focus on?  Will you attend industry trade shows or give out flyers on the street?  Will you send direct mail or make cold calls?  […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: influencer marketing, marketing approach, Mobile Web Marketing, Public Relations, small business marketing

5 Areas to Tune Up Your Business in 2022

December 6, 2021 By Melinda Emerson Leave a Comment

5 Areas to Tune Up Your Business in 2022 Featured Image

2021 has been quite a year. After a complete shutdown in 2020, we were fortunate to open our businesses for the entire year, but it was not at all ‘business like usual.’ With the ongoing pandemic causing financial stress and emotional strain, changes in the market, and problems with employment, it was a tough year, […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: boost your small business, small business finances, small business marketing, small business online presence, Tune Up Your Business, tune up your business in 2022

Best of the Blog 2019

December 30, 2019 By Melinda Emerson Leave a Comment

Best of the Blog 2019 open graph

2019 was the 9th anniversary of the start of this blog. The mission of my work is to end small business failure. The nature of business marketing has changed significantly in the last few years. This year, I strategically spent time helping you, my readers, get your arms around the new rules of small business […]

Filed Under: My Recommendations, Your Small Business Tagged With: best of 2019, best of small business blogs 2019, blog posts, reading suggestions, small business blogging, small business blogs, small business marketing

7 Chatbot Marketing Tactics You Can Use as a Small Business Owner

November 26, 2019 By Melinda Emerson Leave a Comment

7 Chatbot Marketing Tactics You Can Use as a Small Business Owner Featured Image

 Having a small business is a lot of work, and it can be expensive. But there are ways to make it easier! Using chatbots can help your small business save time and money so you can focus on growth. Keep reading for my list of 7 small business chatbot marketing tactics that you can use […]

Filed Under: Branding & Marketing, Customer Service Tagged With: bots, chatbot, chatbot marketing, customer services, generate leads, small business marketing, small business marketing tips

3 Ways to Boost Your Small Business Marketing Using Psychology

October 22, 2019 By Melinda Emerson Leave a Comment

3 Ways to Boost Your Small Business Marketing Using Psychology - OG

Small business marketing can be tough sometimes. As well as focusing on lead generation, you have to spend time nurturing and pushing customers through your sales funnels to create essential customer loyalty. Sometimes, you could benefit from extra strategies to give your small business marketing an edge. Using the power of psychology in your marketing […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: marketing psychology, marketing strategies, psychology, small business brand awareness, small business marketing, small business marketing tips, social proof

September 2019 #SmallBizChat: How to Build Wealth, Turn Traffic into Conversions, and Tell Your Story

September 26, 2019 By Melinda Emerson Leave a Comment

How to Build Wealth, Turn Traffic into Conversions, and Tell Your Story- OG

Once a month as SmallBizLady, I conduct interviews with experts on #SmallBizChat LIVE. The show takes place on the 4th Wednesday of every month from 8-9 pm ET and is streamed live on my Facebook fan page, my YouTube channel, and Twitter page.  This is excerpted from my recent September 2019 #SmallBizChat LIVE interview with […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: branding, conversions, copywriting, debt, grow your small business, sales, small business marketing, small business story, storytelling, value of money, wealth

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

Fix Your Business Q&A Video

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