We hear a lot about how social media creates brand awareness, establishes you as an expert, and propels your marketing. But what about social selling? Can you actually use social media platforms to close business, especially if you’re in the B2B space? The answer is YES, but know that social selling is an entirely different […]
3 Strategies to Boost Small Business Growth
Starting and growing a small business requires a lot of hard work and a lot of knowledge. Many entrepreneurs who take the leap to start their own business fail to recognize that not only do they need to be a master in their own expertise of what they are offering as a product or service, […]
TikTok vs. Snapchat: Which One Is Better for Marketing? [Infographic]
![TikTok vs. Snapchat_ which one is better for marketing_ [Infographic] Open Graph](https://smallbizlady.wpenginepowered.com/wp-content/uploads/2020/11/TikTok-vs.-Snapchat_-which-one-is-better-for-marketing_-Infographic-OG-300x158.jpg)
Social media marketing is currently an easy and cost-effective means of reaching out to new customers and increasing your sales. It’s particularly important when you’re facing a global crisis such as the COVID-19 pandemic. In other words, the less physical presence you need, the better. Social media marketing allows you to reach out to countless […]
The Battle for Traffic through SEO and Social Media Marketing
You may face a dilemma when you want to gain more traffic to your site as to whether you should focus on organic SEO or go for SMM or Social Media Marketing. Moreover, with advanced SEO reigning supreme now in the social media marketing landscape, this choice seems to be harder to make. Ideally, experts […]
Amp Up Your Online Marketing Efforts: Social Media Updates for Facebook, Instagram and Pinterest
Social media has proven to be highly useful for businesses. Facebook, Instagram, and Pinterest, three of the most popular channels thus far, provide businesses with a platform to connect and interact with both their existing and prospective customers. Things are only bound to get better as these key social media channels are working tirelessly to […]
Use an Ecommerce Website Builder with Your Facebook Store
In my last post, I made a case for selling your products through your own Facebook store (“How to Sell on Facebook Free: Set Up Your Own Shop”). It’s fast, it’s easy, it’s free and gives you access to one of the world’s biggest marketplaces. All these things still hold true. However, if you want […]
17 Ways to Leverage a Facebook Live Event
Video marketing is a very effective way to market your business. And Facebook Live is one of the best ways to leverage live video marketing. It gives you a way to create an authentic connection with your target audience and build a following. But do you know what to do after a Facebook Live event […]
How to Use Pinterest to Grow Your Small Business
If you have on your new years resolution list to expand your social media marketing efforts, consider using Pinterest. This image-based social media site can to help you reach even more customers. If you have great visuals and if you want to appeal to a highly female audience, this is a valuable resource online. Pinterest […]
How to Use Mobile Marketing to Promote Your Small Business
When it comes to marketing your small business, the next thing you really need to concern yourself with is mobile web marketing. You need to have a helpful website that is mobile ready, especially if you are a local retailer. Far more people use cell phones to access the Internet than ever before. In fact, […]
10 Reasons Why Social Media Campaigns Fail
Social media is the great equalizer for small business owners. It used to be that large companies always won business because they had big advertising budgets. Now, user generated content is more powerful because the nature of business has changed. The power is now in the hands of the buyers, so sellers must work harder […]