10 Things NOT To Do When Interviewing Potential New Hires

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Interviewing for new staff is something that some enjoy but other business owners really loathe this process. Whilst it excites some employers to grill potential new hires and imagine how they can drive the company forward, others see it as nothing more than a necessary evil that takes up too much of their time. If […]

Beginners Guide to Google AdWords

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If, despite your best efforts to remain competitive with your SEO, you’re still finding it challenging to hit the top of search results, it’s time for a different approach. Investing even a modest amount in Google AdWords pay-per-click ads is a wonderful way to reach your audience faster and target exactly who you want to […]

How to Leverage Blogtalkradio for Your Small Business

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Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Tosi Ufodike,@Dare2Aspire. Tosi is the CEO of HairYum™, a vegan haircare company for naturals, the creator of Dare 2 Aspire […]

8 Tips for Selling Products on Instagram

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Your website is no longer your only channel for selling products. Social media sites — particularly Instagram — have turned into very cool sales tools, if you know how to leverage them. Here are seven tips to maximize your selling ability on Instagram.   Tip 1: Leverage the Hashtag Hashtags are huge on Instagram, so […]

How to be a Successful Part-time Entrepreneur

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Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Patrick J. McGinnis, @pjmcginnis. Patrick is a venture capitalist and private equity investor who founded Dirigo Advisors, after a decade on Wall […]

5 Reasons Why Your Small Business Needs Social Media Now

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Sponsored Post   The latest Spark Business Barometer, a study sponsored by Capital One Spark Business, reports that 40% of small business owners are still not using social media to grow. More than 400 entrepreneurs were interviewed via phone for the study, of which, 67 percent had five or fewer employees. Further, only 21 percent […]