How To Keep Your Small Business Relevant and Top of Mind

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @DeborahShane.  Deborah Shane is a branding strategist, social media consultant, featured writer and speaker.  Author of two books, her new book #trusthewhy Fundamentals, Value and Humor Get You Through Anything, is a blog to book collection of 56 articles about, careers, social media, … [Read more...]

5 Ways to SEO Power Your Blog

Chris Miles

Guest Article You are taking all levels of effort to make sure your blog is branded, engaging and consistent, but are you powering it with SEO tactics to fuel an engagement from the most important of Internet entities – Google? Google loves to scour blogs and is happy (yes, happy) to reward genuine ‘white hat’ content. However, Google cannot reward what it cannot scrutinize. That means all of your hard work in building your blog’s brand awareness, positioning yourself as a thought leader, … [Read more...]

Blogging Series Part 3: How to Monetize Your Blog

Blogging Series Part 3 How to Monetize a Blog

While the benefits to blogging are many in terms of the traffic it brings your business, there are even more ways to profit from blogging. One of the main benefits of building a huge following on your blog is to become a person of influence. Once you are a person of influence, you can monetize your blog because there are corporations who will pay for access for your audience. There are several strategies you can use to monetize your blog, but we’ll focus on four. 1. Selling Your Own … [Read more...]

How to Develop Your Content Strategy

SmallBizChat on Twitter

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with John Hall, @influenceandco. John is the co-founder and CEO of Influence & Co., a content marketing firm that focuses on strategic alignment across all long-form content marketing efforts including external thought leadership, owned-media publication development, blog content, and … [Read more...]

How to Conduct a SWOT Analysis on Your Small Business

How to conduct a SWOT Analysis on Your Small Business

Guest Article A good business leader needs to know where they are strongest and where they are weakest in the course of their everyday operations. Understanding what aspects of a company that are pulling their weight and what aspects of a company have been underperforming is easier said than done, however. The SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats, represents a common metric tool used to study and document a business' strengths and weaknesses in order … [Read more...]

Blogging Series Part 2: How to Launch a Blog

Blogging Series Part 2 How to Launch a Blog

Blogging is the best thing I ever could have done for my business. Why? Because when new clients contact me for my marketing consulting services, we do not ever discuss if I can solve their problem, we only discuss my availability and the fee. My expertise is so well demonstrated online through blogging, that I attract my best target customer to my business, and they already see me as their best resource. How would you like to create a new sales funnel? I hope that I have convinced you in Part 1 … [Read more...]

How to Be The Best Bad Presenter

SmallBizChat on Twitter

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @KarenHough. Karen Hough is CEO of ImprovEdge, Amazon bestselling author, contributor to the Huffington Post, featured in Inc.com, winner of the Stevie International Award for Most Innovative Company of the Year and the Athena PowerLink Award for Outstanding Woman Owned Business, and … [Read more...]

5 Steps to Managing Staff Departures

5 Steps to Managing Staff Departures

Guest Article As a business owner, there will come a time when you will need to manage a staff departure.  Employees can resign to move on to better opportunities or because they are disgruntled. Some retire and others you may have to fire. Whatever the reasons for staff departures, here are five steps that will make the transition easier for you and the rest of the staff. 1. Have a transition plan in place. A plan for managing departures should be in place when you hire employees. The … [Read more...]

Blogging Series Part 1: Why Everyone Should Blog

Blogging Series Part 1 Why Everyone Should Blog

Content is currency online. If you have a small business, I am quite sure that your business could benefit from demonstrating your expertise online through blogging. There are all types of ways to communicate with your target customers on a blog; you can write, post pictures, develop videos or post audio interviews. Blogs used to be the exception in the small business world; now they’re the rule. If you haven’t gotten around to setting up a blog for your business, consider why you’ve resisted. … [Read more...]

Alternative Resources to Fund Your Tech Startup

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Rodrick Miller, @PowerMovesNOLA. Rodrick Miller is President and CEO of New Orleans Business Alliance, the official economic development organization for the City of New Orleans. His organization is focused on implementing prosperitynola, which helped to create PowerMoves.NOLA which is … [Read more...]