Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Viveka von Rosen @LinkedInExpert. Viveka von Rosen is known internationally as the “LinkedIn Expert” and is the author of LinkedIn Marketing: An […]
Archives for 2016
How to Handle the Latest Google Search Rollout
In September 2015, when Google began using the phrase “Win the moments that matter,” we all knew something big was coming, but we didn’t expect it to be THIS big. Consider that every day 3 billion people have moments that matter to them online – and that presents a gold mine for marketers and small […]
What Are the Compelling Reasons for People to Do Business with You?
People typically do business with you because your value proposition is stronger than that offered by competitors. Value is a comparison of the benefits you offer relative to price. To attract ready, willing and able buyers, you must develop a brand and solutions that appeal to specific buyers, then communicate your message through marketing. Another […]
Who is on #SmallBizChat April 2016
#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss. Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join the conversation. In April, each #SmallBizChat will be focused on marketing […]
How To Create Time From Thin Air to Grow Your Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Mladen Ryhard @mladenryhard. Mladen is the Owner and Chief Trainer of IX Productions Technology Training and is at the forefront of […]
How to Plan a Successful Move to Office 365
Cloud 365 is a major transitioning step for a small business in moving from a land-based to a cloud-based system. This allows all the workers in an office continuous access to data, apps, and tools. The deciding advantages of migrating to a cloud system like Office 365 include: Free integration to other Microsoft techs tools […]
7 Ways to Promote Your Small Business Using Video
There’s no denying the power of video when it comes to marketing your business. After all, people can consume videos while they’re working, walking, or commuting, and many people prefer to get information this way over reading a blog post. If you’re not yet using video to promote your small business, I encourage you […]
How To Write a Book That Grows Your Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Christine Kloser, @christinekloser. Christine is the founder of TransformationalAuthor.com where she has taught nearly 70,000 entrepreneurs, messengers, and leaders from more […]
How to Write an Excellent Product Description
Most people find writing a product description extremely challenging. And they are right. Fail at that and your sales will suffer big time. Your merchandise may be brilliant. But if you don’t make that description compelling and clear to potential buyers, who is going to know? So, you have two options: You can hire an […]
How to Find the Perfect Business to Start
I get asked a lot by wannabe entrepreneurs: what business should I start? Often people really want to go into business, but they don’t know which direction to go. Some people want an instant formula for small business success, but the answer is: It depends. Entrepreneurship is as different as the people who run […]
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