Guest Article To be able to grow any business, you have to market the product or service to a particular target audience. Without narrowing your focus to a specific customer, you miss the opportunity to be viewed as a specialist or worse spend marketing dollars trying to reach a huge audience and not make much […]
Archives for October 2017
Small Business Holiday Checklist: Prepping for Q4 Sales
While we’re still a few weeks away from putting up the Christmas tree and holiday decorations, now is the ideal time to make sure your small business is set up and ready for the biggest shopping season of the year. Most businesses — especially those in retail — significantly add to their bottom line in […]
How to Make Your Business Scalable, Saleable and Sustainable
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Shahara Wright an experienced and highly sought-after business law attorney and business strategist. She is the author of From Entrepreneur […]
Overcoming Personal Challenges to Build a Successful Business
Small business owners tend to be some of the toughest and most resilient people you’ll ever meet, but that doesn’t mean they don’t have personal challenges to overcome. But is there a secret to overcoming challenges in a small business? I recently had the opportunity to chat with Q&A with Barbara Corcoran, Real Estate Mogul, […]
Top 10 podcasts for small business owners
Listening to podcasts has become a great way to learn something while you are doing something else. I’m a big fan of hitting the treadmill with my phone and earbuds and checking out a new episode of some of these business experts. If you are trying to pick up some new skills in your business […]