FOR IMMEDIATE RELEASE Contact: Beth Gissinger Tel: (508) 427.6757 Email: beth.gissinger@fwmedia.com Adams Media announces book publishing opportunity for business professionals August 2, 2010; Avon, MA–Adams Media, the publisher of the bestselling Kiss, Bow, or Shake Hands, Become Your Own Boss in 12 Months and the Knock ’em Dead job search series, has announced the details […]
Can a Mastermind Group Help Your Small Business?
Did you know that mastermind groups have the power to change your business and keep you sane as an entrepreneur? For the last few years, I have participated in two mastermind groups that have made all the difference in my business. One is a mixed group of professional speakers and coaches that is focused on […]
How To Build a Social Media Brand
One of the topics I regularly speak about as I tour the country helping small business owners is how to build a social media brand. I am often inspired by questions I’m asked to write blog posts to further answer business questions. In this case, I realized that I have already written many articles on […]
How To Define Your Niche Business
What the heck is a niche? Webster’s Business Dictionary defines a niche as a “particular market or specialty area where a company finds it profitable to concentrate its selling efforts. Niche marketing offers a concentration of clients in an area of limited competition. It can be a market niche that can be a specific geographic […]
Are You Confusing Target Market With Niche?
It’s so easy to confuse your target market with your niche, but it’s one of those things that once you get it straight in your own head, it will be so much easier to develop a message that resonates with your target audience. Many entrepreneurs make the mistake of targeting too broad a pool of potential […]
What is a Press Release and How Can a Small Business Use Them? Part 1
One tool in the small business PR toolkit should be the news release (also called a media or press release). It’s not as hard to use as it may seem, and any small business including solopreneurs can make use of this tool. Most articles on releases talk about how you write them, but the most […]
Ask @SmallBizLady: How do I get more lunch customers?
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: How do I get more lunch customers? Here’s the answer: If you want to get more customers into your retail establishment follow these steps: Communicate with your customers Change […]
7 Keys to Power Networking
7 Keys to Power Networking May 16th kicks off National Small Business Week and for the next seven to 14 days there are tons of events and awards ceremonies for small business owners which is a fantastic opportunity to meet and greet potential contacts. I keynote and speak at many conferences and small business events, […]
Enchantment by Guy Kawasaki is Worth the Read
Enchantment by Guy Kawasaki is a great book for emerging small business owners. I like that Guy gives readers every trick and good idea that he knows from how to make a great impression, get customers behind your cause, and even how to resist enchantment. He says that enchantment is a process, not an event. […]
4 Things All Entrepreneurs Should Do On LinkedIn
LinkedIn is important! 75% of all professionals in the US have a LinkedIn profile, which means if you want to do business you must have one too. LinkedIn is powerful tool that you can use to promote yourself if you are an individual consultant or a company with 2 or more employees. Here are […]
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