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You are here: Home / Archives for Branding & Marketing

How to Use Video to Promote Your Brand Online

July 1, 2010 By Melinda Emerson 2 Comments

Every week as @SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat.  The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Donna Maria Coles Johnson @indiebusiness She is an attorney, podcaster, award-winning small business advocate and the leader of the Indie Beauty Network. […]

Filed Under: Branding & Marketing, Grow Your Business, SmallBizChat Tagged With: melinda emerson, smallbizlady, strategic branding, video

Contest for New Business Book Author

August 9, 2010 By Melinda Emerson 1 Comment

FOR IMMEDIATE RELEASE Contact: Beth Gissinger Tel: (508) 427.6757 Email: beth.gissinger@fwmedia.com Adams Media announces book publishing opportunity for business professionals August 2, 2010; Avon, MA–Adams Media, the publisher of the bestselling Kiss, Bow, or Shake Hands, Become Your Own Boss in 12 Months and the Knock ’em Dead job search series, has announced the details […]

Filed Under: Branding & Marketing Tagged With: Adams Media, book publishing, business professionals, Content, New Business Book Author, writing competition

Can a Mastermind Group Help Your Small Business?

August 31, 2010 By Melinda Emerson 3 Comments

Did you know that mastermind groups have the power to change your business and keep you sane as an entrepreneur? For the last few years, I have participated in two mastermind groups that have made all the difference in my business. One is a mixed group of professional speakers and coaches that is focused on […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Grow Your Business, Starting A Small Business Tagged With: become your own boss, business planning, mastermind groups, melinda emerson, restart your business, small business, small business success, smallbizlady

How To Build a Social Media Brand

October 18, 2010 By Melinda Emerson 2 Comments

One of the topics I regularly speak about as I tour the country helping small business owners is how to build a social media brand. I am often inspired by questions I’m asked to write blog posts to further answer business questions. In this case, I realized that I have already written many articles on […]

Filed Under: Branding & Marketing, Social Media Tagged With: business planning, linkedin, melinda emerson, online brand, small business, smallbizlady, social media, twitter

How To Define Your Niche Business

February 21, 2011 By Melinda Emerson 7 Comments

What the heck is a niche? Webster’s Business Dictionary defines a niche as a “particular market or specialty area where a company finds it profitable to concentrate its selling efforts. Niche marketing offers a concentration of clients in an area of limited competition. It can be a market niche that can be a specific geographic […]

Filed Under: Branding & Marketing, Business Inspiration, Your Small Business Tagged With: business planning, entrepreneur, melinda emerson, niche, small business, smallbizlady

Are You Confusing Target Market With Niche?

March 7, 2011 By Melinda Emerson 4 Comments

It’s so easy to confuse your target market with your niche, but it’s one of those things that once you get it straight in your own head, it will be so much easier to develop a message that resonates with your target audience. Many entrepreneurs make the mistake of targeting too broad a pool of potential […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: become your own boss, entrepreneur, Jennifer Sander, melinda emerson, Niche and Grow Rich, niche marketing, smallbizlady

What is a Press Release and How Can a Small Business Use Them? Part 1

April 5, 2011 By Melinda Emerson 11 Comments

One tool in the small business PR toolkit should be the news release (also called a media or press release). It’s not as hard to use as it may seem, and any small business including solopreneurs can make use of this tool. Most articles on releases talk about how you write them, but the most […]

Filed Under: Branding & Marketing, Grow Your Business, Guest Articles Tagged With: press releases, small business, small business info, success tips

Ask @SmallBizLady: How do I get more lunch customers?

April 29, 2011 By Melinda Emerson Leave a Comment

Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: How do I get more lunch customers? Here’s the answer: If you want to get more customers into your retail establishment follow these steps: Communicate with your customers Change […]

Filed Under: Ask Smallbizlady, Branding & Marketing, Grow Your Business, Your Small Business Tagged With: customers, melinda emerson, small business tips, smallbizlady

7 Keys to Power Networking

May 16, 2011 By Melinda Emerson 5 Comments

7 Keys to Power Networking May 16th kicks off National Small Business Week and for the next seven to 14 days there are tons of events and awards ceremonies for small business owners which is a fantastic opportunity to meet and greet potential contacts.  I keynote and speak at many conferences and small business events, […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Grow Your Business, How to Start, Melinda Emerson @SmallBizLady, My Recommendations, SmallBizChat, Your Small Business Tagged With: attendees, business, chicken, contact, event, Game, goals, ideas, melinda emerson, moving, national small business week, networking, notes, power, reception, relationship, relationship management, research, small business, SmallBizChat, smallbizlady, smallbusinessweek, success, success tips

Enchantment by Guy Kawasaki is Worth the Read

May 18, 2011 By Melinda Emerson Leave a Comment

Enchantment by Guy Kawasaki is a great book for emerging small business owners. I like that Guy gives readers every trick and good idea that he knows from how to make a great impression, get customers behind your cause, and even how to resist enchantment. He says that enchantment is a process, not an event. […]

Filed Under: Branding & Marketing, Melinda Emerson @SmallBizLady, My Recommendations, Your Small Business Tagged With: antonigaudi, business, enchanting, guykawasaki, melinda emerson, mustang, queenlatifah, SmallBizChat, smallbizlady, twitter

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