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You are here: Home / Archives for Branding & Marketing

Are You Confusing Target Market With Niche?

March 7, 2011 By Melinda Emerson 4 Comments

It’s so easy to confuse your target market with your niche, but it’s one of those things that once you get it straight in your own head, it will be so much easier to develop a message that resonates with your target audience. Many entrepreneurs make the mistake of targeting too broad a pool of potential […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: become your own boss, entrepreneur, Jennifer Sander, melinda emerson, Niche and Grow Rich, niche marketing, smallbizlady

What is a Press Release and How Can a Small Business Use Them? Part 1

April 5, 2011 By Melinda Emerson 11 Comments

One tool in the small business PR toolkit should be the news release (also called a media or press release). It’s not as hard to use as it may seem, and any small business including solopreneurs can make use of this tool. Most articles on releases talk about how you write them, but the most […]

Filed Under: Branding & Marketing, Grow Your Business, Guest Articles Tagged With: press releases, small business, small business info, success tips

Ask @SmallBizLady: How do I get more lunch customers?

April 29, 2011 By Melinda Emerson Leave a Comment

Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: How do I get more lunch customers? Here’s the answer: If you want to get more customers into your retail establishment follow these steps: Communicate with your customers Change […]

Filed Under: Ask Smallbizlady, Branding & Marketing, Grow Your Business, Your Small Business Tagged With: customers, melinda emerson, small business tips, smallbizlady

7 Keys to Power Networking

May 16, 2011 By Melinda Emerson 5 Comments

7 Keys to Power Networking May 16th kicks off National Small Business Week and for the next seven to 14 days there are tons of events and awards ceremonies for small business owners which is a fantastic opportunity to meet and greet potential contacts.  I keynote and speak at many conferences and small business events, […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Grow Your Business, How to Start, Melinda Emerson @SmallBizLady, My Recommendations, SmallBizChat, Your Small Business Tagged With: attendees, business, chicken, contact, event, Game, goals, ideas, melinda emerson, moving, national small business week, networking, notes, power, reception, relationship, relationship management, research, small business, SmallBizChat, smallbizlady, smallbusinessweek, success, success tips

Enchantment by Guy Kawasaki is Worth the Read

May 18, 2011 By Melinda Emerson Leave a Comment

Enchantment by Guy Kawasaki is a great book for emerging small business owners. I like that Guy gives readers every trick and good idea that he knows from how to make a great impression, get customers behind your cause, and even how to resist enchantment. He says that enchantment is a process, not an event. […]

Filed Under: Branding & Marketing, Melinda Emerson @SmallBizLady, My Recommendations, Your Small Business Tagged With: antonigaudi, business, enchanting, guykawasaki, melinda emerson, mustang, queenlatifah, SmallBizChat, smallbizlady, twitter

4 Things All Entrepreneurs Should Do On LinkedIn

May 31, 2011 By Melinda Emerson 8 Comments

  LinkedIn is important! 75% of all professionals in the US have a LinkedIn profile, which means if you want to do business you must have one too. LinkedIn is powerful tool that you can use to promote yourself if you are an individual consultant or a company with 2 or more employees. Here are […]

Filed Under: Ask Smallbizlady, Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Featured Post, Grow Your Business, Social Media, Solopreneurs, Starting A Small Business, Women in Business, Your Small Business Tagged With: become your own boss, entrepreneur, Featured Post, linkedin, marketing, planning, small business, small business cash flow help, small business ideas, small business info, social media, strategic branding

Are you Google-able?

June 6, 2011 By Melinda Emerson 1 Comment

If you’re ready for a midcareer makeover, you can get new clothes and a new haircut. But even more important, you must make yourself what I call “Google-able.” That means you need to create a smart social media footprint. By day I work as a small-business coach, and I keep coming across amazing professionals with […]

Filed Under: Ask Smallbizlady, Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Featured Post, Grow Your Business, How to Start, Melinda Emerson @SmallBizLady, Social Media, Technology, Your Small Business Tagged With: become your own boss, blog strategy, blogging, entrepreneur, Featured Post, linkedin, marketing, melinda emerson, networking, online brand, planning, PR for business, social media, twitter

The Minority Entrepreneur Accelerator Program Could Be Your Answer

June 8, 2011 By Melinda Emerson Leave a Comment

Comcast Interactive Capital, the venture capital affiliate of Comcast Corporation, one of the world’s leading media, entertainment and communications companies, today announced that is has partnered with DreamIt Ventures (“DreamIt”), the leading technology accelerator for entrepreneurs, to provide seed funding, training, mentoring and other benefits to five minority-led startups through DreamIt’s accelerator program. The partnership […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, BYOB2011, Cash Flow & Finance, Customer Service, Featured Post, Grow Your Business, My Recommendations, Social Media, Technology, Your Small Business Tagged With: become your own boss, blogging, business planning, entrepreneur, Featured Post, how to participate in smallbizchat, marketing, online brand, passion, PR for business, relationship management, restart your business, small business, small business info, SmallBizChat, smallbizlady

How to Make the Most of Social Media Marketing

June 14, 2011 By Melinda Emerson 4 Comments

Leveraging the power of social media to market your brand in the Web 2.0 world is imperative to remaining viable as a business owner.  Having social media profiles on Facebook, Twitter, and LinkedIn aren’t enough to take advantage of the marketing opportunities that new media environment has created.  You need to adopt a comprehensive strategy […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Customer Service, Grow Your Business, Social Media Tagged With: become your own boss, blogging, business planning, entrepreneur, Kindra Cotton, PR for business, small business, social media, twitter

Ask @SmallBizLady: How do I follow-up after a business conference?

June 17, 2011 By Melinda Emerson 2 Comments

Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, I took a question live from the New York Times Small Business Summit. Here’s the question: How do I make a plan to follow-up after a business conference? Here’s the answer: http://www.youtube.com/watch?v=Z3rKLFEkF_I   Immediately  reach out […]

Filed Under: Ask Smallbizlady, Become Your Own Boss Tips, Branding & Marketing, Featured Post, Grow Your Business, Social Media, Technology Tagged With: become your own boss, blogging, business planning, entrepreneur, facebook, linkedin, marketing, melinda emerson, networking, online brand, passion, planning, PR for business, relationship management, small business, smallbizlady, social media, twitter

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