According to a recent report, there was a 59% jump last year in the number of businesses that have gone green. This is great for the environment, plus nine out of ten of those businesses experienced cost savings by going green. Going green could spell black for your business, and this is especially important for small […]
How Effectively Managing Relationships Leads to Business Success
Relationships are fundamental to how we operate and interact with each other. They may begin as an unassuming acquaintanceship and are often influenced by our surroundings. So interaction anywhere from that with a family member or others via our work environment, interest groups or associations can initiate relationships. Over time, relationships are built upon and […]
Use the 3 C’s of Social Media: Content, Community, Commerce
If you are running a small business today you better be using social media marketing. Social media has taken over the internet over the past few years. The great thing for small businesses is it’s all about the one-on-one connection, larger companies no longer have the upper hand. You must listen, engage and then […]
How to Keep the Sales Engine Rolling
The day-to-day hustle in your business can make you forget to focus your marketing activities on keeping your pipeline filled. To help you reach your monthly sales goals, I have created a list of 7 marketing techniques you should revisit every 90 days. They are designed to ensure that you focus on revenue-generating activities in […]
Building Your Expert Brand with Reinvention Strategist Marshawn Evans
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with brand reinvention strategist Marshawn Evans @MarshawnEvans. Marshawn is the bestselling author of SKIRTS in the Boardroom, Owner of ME Unlimited and founder of MeUniversityLive.com. She is committed to equipping women around […]
How web analytics goals makes your online business better
So you may already imagine what a goal is, but if you’re still wondering how exactly does goal setting in web analytics help your business, you’re in for a treat – this post will show some basics and answer that question to make your site a working asset for your business. How web analytics goals […]
Do You Have a Holiday Sales Strategy Yet?
Do You Have a Holiday Sales Strategy Yet? If you sell stuff online or offline, it’s time to create a Christmas holiday strategy. Some businesses make 80% of their profit over the holidays, so you need to make sure that you get your share of the holiday spending. You should be thinking about how you […]
Simplify Your Social Media Strategy
As a small business owner, it’s important to keep essential aspects of your operation in-house whenever possible, logical, and cost effective. Social media outreach is one element more and more small business owners feel comfortable handling themselves. But whether you’re taking on the responsibilities yourself or delegating them to other members of your team, it’s […]
Time to Start Planning for 2012
The kids are back in school and Halloween is fast approaching. People it is time to start planning your budget and marketing plan for the coming year. 2012 will be here before you know it and you do not want it to sneak up on you. Just like many of your clients are reaching out […]
How to Use Twitter Without Losing Your Mind
Guest Post by Tai Goodwin I love Twitter. Depending on which group I am speaking to, I can’t always say that too loudly. There are some crowds that get it. There are other rooms, many of them filled with small business owners and solopreneurs who don’t get it — yet. LinkedIn makes sense. Facebook is […]
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