By some accounts, I am a dinosaur. I remember a simpler time with respect to technology and the workplace. I started my big corporate career in the mid-1990s, the halcyon era from tech stalwarts IBM, Microsoft, Oracle, PeopleSoft, and other blue chip brands. Sure, they were back office, CRM, and productivity apps designed for the […]
6 Business Lessons for Under 30 Entrepreneurs
I recently had the opportunity to do a live Q & A call with a group called Under30CEO.com. They were a terrific bunch of young people many of whom were still college students. I wanted to share with all of you the advice I shared with them, because I think it could be useful for […]
Increasing Your Online Sales Part 1
Sales is about trust and transparency, right? With all the media conversations about how Twitter and Facebook are impacting small business owners, that may be obvious. But with all the discussion about conversation, don’t lose track of the direct paths to sales. Don’t get soft and focus on conversation for its own sake. You can […]
Increasing Your Online Sales Part 2
Last time, in Part 1 of Increasing Your Online Sales, we talked about 3 ways to increase your online sales, which had to do with building and managing your site properly. This post I’m going to share some great tools for doing testing yourself. I’ll also share some ways to collect information on your site […]
Going Green is the New Black
According to a recent report, there was a 59% jump last year in the number of businesses that have gone green. This is great for the environment, plus nine out of ten of those businesses experienced cost savings by going green. Going green could spell black for your business, and this is especially important for small […]
How Effectively Managing Relationships Leads to Business Success
Relationships are fundamental to how we operate and interact with each other. They may begin as an unassuming acquaintanceship and are often influenced by our surroundings. So interaction anywhere from that with a family member or others via our work environment, interest groups or associations can initiate relationships. Over time, relationships are built upon and […]
Use the 3 C’s of Social Media: Content, Community, Commerce
If you are running a small business today you better be using social media marketing. Social media has taken over the internet over the past few years. The great thing for small businesses is it’s all about the one-on-one connection, larger companies no longer have the upper hand. You must listen, engage and then […]
How to Keep the Sales Engine Rolling
The day-to-day hustle in your business can make you forget to focus your marketing activities on keeping your pipeline filled. To help you reach your monthly sales goals, I have created a list of 7 marketing techniques you should revisit every 90 days. They are designed to ensure that you focus on revenue-generating activities in […]
Building Your Expert Brand with Reinvention Strategist Marshawn Evans
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with brand reinvention strategist Marshawn Evans @MarshawnEvans. Marshawn is the bestselling author of SKIRTS in the Boardroom, Owner of ME Unlimited and founder of MeUniversityLive.com. She is committed to equipping women around […]
How web analytics goals makes your online business better
So you may already imagine what a goal is, but if you’re still wondering how exactly does goal setting in web analytics help your business, you’re in for a treat – this post will show some basics and answer that question to make your site a working asset for your business. How web analytics goals […]
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