I signed up for a Twitter account three years ago, and it truly changed my life. My Twitter anniversary was on December 2nd, and I thought it might be helpful for me to explain what my goals were for the social network. Now is a perfect time to step up your game on Twitter or […]
5 Tips to Create a Successful 2012 Marketing Budget
It isn’t 2012 just yet. But that doesn’t mean you shouldn’t be planning for it. For any business to be successful, it’s necessary to have a marketing budget. And while next year seems like a far off notion today, there is no better time to start establishing how you’ll invest your marketing dollars. Below are […]
Branding Your Small Business
Branding is about getting your customers to see your company as an important key provider in addressing their needs and gives you a real competitive advantage. Once you have done thorough market research and checked out the competition, it is time to start developing your brand identity. Your brand is the name, design, or distinctive […]
SmallBizLady Q&A How to Build a Powerful Online Brand
How to become a powerful social media brand is a major factor in small business success these days. Beyond having a website, you need to make sure that you are out there demonstrating your expertise at every opportunity. There are those who believe that if they can’t find you or your business online, you […]
Public Speaking: The Original Social Media
You’re blogging. You’re tweeting. You’re facebooking. You’re creating videos and articles and ezines. All of that is great but let’s not forget that social media is – first and foremost – social! It’s personal. And that person is YOU. The ultimate test of a thought-leader is the answer to one simple question: When you open […]
How to be a Successful Freelancer
Most small businesses start today as a side hustle first. In fact, 1 in 3 Americans is a freelancer or temporary worker in the post-recession era, according to research by the Human Capital Institute (HCI). The majority of contract workers are part-timers, and their ranks are growing at more than twice the rate of full-time employees, […]
How to Communicate Your Business Vision
As a business leader, it’s your job to craft a vision for your business. Once you know what that is, you need to be able to communicate it to a wide audience including your customers and your employees. Even the interns need to know. Why? Because your need to share a vision that everyone understands, […]
How to do Facebook Ads for Business
On Facebook, 850 million people spend more than 350 minutes a month hanging out online. To some, it may be how they keep in touch with college friends, the way new moms share photos with family, or where sports fans go to cheer on their team and connect with other fans around the world. […]
How Do I Get New Customers Part 1
So often I am asked about how to get new customers that I decided to develop a two part series on the topic. No customers, no business. A simple and obvious fact, which leads new business owners to ask the question “How do I get customers to see and buy from my business?” The […]
How to Get New Customers Part II
There are numerous ways of getting new customers but not all methods are applicable to all businesses. I also need to remind you that getting repeat business from your existing customers is far easier than attracting new customers, but it is important to have a strategy for getting new customers in the door. In Part […]
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