If you look at personal or small business success, in retrospect, it all started with a goal. And depending on the size of a goal, there can be a wide spectrum between that goal and what can be defined as “success.” So how can that gap be bridged so it is manageable and your goal […]
7 Must Use Social Media Platforms to Grow Your Small Business
The best way to promote your business online is through social media platforms. 78% of people trust peer recommendations, whereas only 14% trust ads. Just think about how often you’ve tried something based on someone else telling you that it’s worth checking out. Having a great online presence on the right platforms not only makes […]
How to Stop Burning Money in Your Small Business!
Your unrecorded expenses are a profit fire hazard. Do any of these statements sound familiar? “It’s only $5. It’s not worth my time.” “I’ll do my expenses when I’m not busy.” “There’s no easy way to track my expenses.” “I have money in the bank, so I don’t need to worry about expenses.” If so, […]
Do It Yourself SEO for Small Businesses
No matter how you approach a search engine optimization or (SEO) project, the ultimate goal is to increase your brand’s online visibility in the search engines. This visibility will help increase traffic, conversions and sales. Leveraging the possibilities of internet marketing can be overwhelming for small business owners who are already wearing many hats within […]
Five Reasons Your Company Should Have a Platform
These days, you can’t go five minutes without hearing someone talk about platforms. The term is almost a buzzword. As I explain in The Age of the Platform, a platform is merely a structure made up of “planks,” or integrated features. For instance, Google in 1998 wasn’t a platform; it was a really neat search engine. By adding planks […]
Budgeting Tips for Small Business Owners
If your fiscal year parallels your wall calendar, then you made it through Q-1 or as you may formally call it, the first quarter. Perhaps you’re feeling optimistic about the goals you’ll accomplish this year, or are concerned about your revenue goals for the second quarter. It’s best to look at where you’ve been to […]
5 Steps to Take Online Before Launching Your Small Business
The fast-moving flow of information in social media can be intimidating to even the most computer-savvy among us. To a budding small business owner, it can be daunting. Yet if you want your business to succeed, you can’t afford to ignore that world. Fortunately, there is a way to conquer that world and make it […]
How to Avoid Facebook Group Disasters
With Facebook reaching the 900 million mark, there should be no surprise that it is a terrific tool to use in the quest for business exposure. Joining a Facebook group seems to make sense; it’s a great way to expose your brand and/or find a new business opportunities. With countless groups on the social network […]
Managing The Stress In Your Small Business
When you put out your shingle that says open for business, you immediately take on 10-14 jobs all at once. Even the best multi-tasker, can become a spaghetti brain at times, especially when everything happens all at once. How you handling stress is a key ingredient in your long-term success in business. Here is a […]
How to Keep People From Leaving Your Website
It doesn’t matter how much website traffic you’re getting, if those visits aren’t yielding positive results for your business, what is the point? After spending time, energy, money and love on your website it can be frustrating when it doesn’t start paying you back. Here are a few ways to diagnose what’s happening and how […]
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