As a restaurant owner, your first daily concern is the quality of your food and service. Next, you might be thinking about your associates, your training, your portion sizes (and control), your menu… But the most important thing you have to think about after your food is: YOUR GUESTS and, how to get more of […]
6 Ways to Update Your Small Business Website
I am going to show you 6 ways to create or curate content to keep your website updated and fresh. To do these, it’s going to be a lot easier if you have a blog. If you already have a blog, that’s great – you can skip ahead. If you don’t yet have […]
How to Generate More Sales For Your Small Business in 2013
Want next year to be your best year ever? If so, here are 5 strategies that can double or even triple your revenue in the next twelve months. 1. Sell more to existing customers. Hands down, the easiest place to get more business is with your existing customers. If you’ve “done good” by them, they’ll […]
How to Get Your Small Business Mobile Ready in 2013
If you’re like most small business owners, you’ve heard a lot about mobile marketing and how it can be used to grow your sales and revenues. You may have even read articles about how major corporations are tapping into mobile marketing to build their customer base. The trouble is, you’ve never seen an article that […]
5 Ways to Streamline Your Small Business Accounting in 2013
The shiny New Year is just around the corner. A sparkling, uncluttered, ready to conquer the world desk awaits you. Bookkeeping, receipt recording and accounting pains are a distant memory. It’s an image that almost beats a sandy beach at a luxury resort. How do you make that vision a reality? It’s easier than you […]
Five Ways to Use a Press Release to Promote your Small Business
What Can a Small Business Write a Press Release About? Something new or newsworthy about your product, service, business or related event. Sometimes you can hang a release on a trend, or an upcoming holiday or season, but events are easiest to get publicity for. Make it about what a targeted publication or blog’s readers […]
How to Get Your Product on TV in 2013
Each time after I appear on television or speak to group– inventors, small business owners and PR professionals hunt me down and ask if I can put their product in my next TV segment. I honestly appreciate hearing from people who have innovative new products. Over the years, that’s how I’ve found some of the best […]
How to Choose Your Small Business Target Audience and Find Them Online
No matter what kind of business you run, narrowing your focus to an ideal target audience can have a huge impact on your bottom line. When you are clear about who you want to reach, it makes it easier for your audience to connect with you. For example, let’s say you’re an over-worked mom and […]
5 Ways to Ensure Small Business Success on YouTube
Eye appeal is buy appeal. We know this to be true and spend countless time on our appearance, store fronts, marketing, advertising, and branding as a result. Yet many of us ignore the power of video as a way to engage eye appeal at the highest level. There is a place you can advertise yourself […]
Should You Raise Prices in Your Small Business in 2013?
Over at my new site TheSelfEmployed, I naturally hear from a lot of solopreneurs. And by the same token, because my weekly USA TODAY column is called Ask an Expert, I also necessarily hear from a lot of other, bigger businesses. Yet, no matter what size the business, everyone seems to have one thing on […]