Sponsored Post Marketing is the engine that drives a small business. In order for your marketing strategy to work, you must know who’s your paying customer and how you are going to stand out in the marketplace. Competition is global, so it’s best to focus on a specific niche customer to stretch your marketing dollars. […]
Does Your Small Business Have Enough Insurance?
I am concerned that small business owners do not have adequate liability insurance for their businesses, and I wanted to provide information so that you will know what you need to be protected. I reached out to a few insurance experts to help me explain your options and what is needed in a typical small […]
The Basics of Good Bookkeeping for Your Small Business
Guest Article The thing that every small business owner needs to know in order to remain profitable, healthy and sustainable is to stay on top of the financial records. Having a monthly bookkeeping regimen is essential for business success. Bookkeeping focuses on three basic concepts, revenue and expenses, assets and liabilities and debits and credits. […]
Shipping Prices Have Gone Up, Are You Ready?
It was announced recently that the United States Postal Service has raised rates and is ending Saturday delivery service for everything but packages starting in August 2013. Are you a small business that does a lot of shipping to your customers? If so, this rate hike could be taking a bite out of your profit […]
National Small Business Week is Here!
America’s #1 Small Business Expert Joins the New York Times. I am excited to announce that I am joining the writing team at the You’re the Boss section of The New York Times. Premiering this May, my column on social media and small businesses will run weekly on the blog centered on small business ownership […]
The New Rules About Blogging for Money
As of December 1, 2009 the Federal Trade Commission is going to require Bloggers, Podcasters and video producers – any producer of consumer-generated content online to disclose any paid endorsements to their followers and audience they communicate with online. These new rules have the potential to change everyone’s online habits. Here’s what you need to […]
How The Affordable Care Act Can Help Your Small Business
Guest Article In 2007, nearly 23 million of the 45 million Americans without health insurance were small business owners, employees, or their dependents. In other words, the small business community made up about half of the uninsured. The reasons were many. Healthcare costs were soaring, insurance companies were discriminatory, and coverage was often unreliable when […]
Small Business SEO Basics
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed on Twitter from 8-9pm ET. This is excerpted from my recent interview with @WayneHurlbert. Wayne is a well known SEO and internet marketing consultant. He is also a highly regarded speaker and business book reviewer. […]
How to Survive in Modern Retail
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @shopseen. Adeel Ahmad is the founder and CEO of Shopseen, a platform that simplifies running a small retail business. On Shopseen you […]
How to Be The Best Bad Presenter
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @KarenHough. Karen Hough is CEO of ImprovEdge, Amazon bestselling author, contributor to the Huffington Post, featured in Inc.com, winner of the […]
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